Beyond The Resume: Seizing Your Dreams By Standing Out From the Crowd
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Beyond The Resume: Seizing Your Dreams By Standing Out From the Crowd

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  • Before the social web you used to have to populate your resume on Monster.com, Jobs.com, and everyotheremploymentsite.com. With Linkedin that's all become streamlined, giving an employer a single place to not only check out your credentials, but look for "social proof" of how good you are.As it approaches 100 million users, Linkedin has become the largest professional networking site in the world. People are hiring through Linkedin and it has replaced a lot of the old job-board style sites (although feel free to keep posting there too). As someone who wants to go beyond the resume you need to be able to create a unique and authentic Linkedin presence that makes you stand out from the crowd. This includes using keywords that come up in search, being a leader on interactive parts of the site, syndicating any content you currently produce or have produced into your profile, and creating a profile so compelling people will need to follow up with you.Developing each of the assets on Linkedin: profile (includes: picture, summary, work history, recommendations, content via outside applications), network (connections and group), and expertise (Q&A, other content) puts you in a position to change the game. We will cover each of these in the talk today in the context of how they help your overall web presence.
  • This is Latin for "the thing speaks for itself." My story …When you create profiles, content, and connections online those things speak for you even when you are not there. A body of work searchable through Google can be worth hours of your time explaining and trying to convince someone of your worth.
  • We are conditioned to think sales are something that only slick guys, prostitutes, and used car salesmen do. Conditioned to think sales are something only salesmen do.The truth is you sell yourself everyday. You have to. It's part of sociability. When someone asks, "what do you do?" you are selling yourself socially. Those who can speak with passion about themselves, and use that passion to spark a conversation with another human being where they can listen with equal interest are called "likable." This is a good quality to have, and can shine through in person and online. It's a skill that can be worked on. Selling yourself to others is only dirty when you are being dishonest about what you can do, taking advantage of their trust, or over-promising and under-delivering
  • Raise your hand if you've had these thoughts: (1) there are people out there who are better than me professionally (2) this person/customer/employer won't want to hire me because those people are out there (3) I should look for something less of a stretch and play it safe.(1) There are people out there who are better than me professionally: there are people out there better than you (believe it or not). Those people are maybe a 10 while you are only a 6. There are jobs out there that require someone with skills below a 6. Your job is to know yourself well enough to be honest with yourself of whether you can be of maximum service to the employer who needs a 6 or below.(2) This person/customer/employer won't want to hire me because those people are out there: there will be some jobs where a 10 is required and others where a 4 is required. If you are at a 6, the goal you have is to focus on helping the people who are 1 - 5 become a 6 or get quality results they would come to expect from a 6. In doing so, you will find yourself really helping people, while also developing your craft. This is called professional development. Consistently deliver results, push your boundaries, and look to be of maximum service to those who need you.
  • (3) Self meet Resistance. In his book The War of Art, Steven Pressfield introduces this concept that plagues everyone. He says: "The more scared we are of a work or calling, the more sure we can be that we have to do it. ... The professional tackles the project that will make him stretch. He takes on the assignment that will bear him into uncharted waters, compel him to explore unconscious parts of himself. Is he scared? Hell, yes. He's petrified. ... So if you're paralyzed with fear, its's a good sign. It shows you what you have to do." Nothing could be more true of when we tell ourselves to play it safe, stay within our comfort zone, do what we know, or any number of self defeating comfort phrases that keep us from going beyond the resume. The resume is a prison. It will ensnare you if you let it. Are you trapped by one or two pages of bullet points hoping they will interest someone long enough not to throw your page in the rejection pile? Try this: print out your resume on one of these really pretty sheets of paper. You know the kind that have a weight assigned to them on the box that if folded right could be used for a wedding invitation. Then take a lighter and set that thing on fire. As it smolders tell yourself that you won't be imprisoned by a piece of paper anymore. Then get online and create something spectacular.
  • Pricing: this is one of the most challenging things to do, whether it means setting the minimum salary you are willing to take with a job, or determining how much to charge clients, for most of us pricing churns up all types of icky feelings. The Smart Start Coach Linda M. Lopeke puts it like this, "Throughout your entire life, your body has faithfully recorded every belief you have about money and what it means to you. And, until now, those stored fears and emotions have ruled how you've been putting a price on your products and services." She has a great ebook on pricing called Smart Start Guide to Pricing: How to Know What to Charge for What You Sell.The Smart Start Coach’s 5-Low Price Lies tell you when you are selling yourself short:#1: I'm new to this business and have to prove myself before I can charge more. #2: I'm keeping my price low to attract clients and then when my practice is full I'll raise my rates. #3: I can afford to work for less because I'm working for myself, from home, and have fewer expenses now #4: I'm focusing on getting the client to work with me first, and then I'll raise my rates and prices later, after they've fallen in love with me #5: I'm just doing it for a short time because I'm desperate for some cash and need money yesterday
  • How well do you know yourself? Most people have an idea of what they like to do, what they are good at, and where they want to be in life, but they've never taken the time to do a thorough inventory of who they are, on paper. It's amazing the insight you can get from doing this (not to mention it provides excellent fodder for a Linkedin profile). Before we look at the details of a Linkedin profile and how to hack it, take some time to answer these questions.Exercise: Get in groups of 4Discuss and answer the 3-questions with the people in your groupList the ways you could communicate the Naked Truth in an online profile or formatPresent the best idea to the entire seminar.
  • Rules for a good profile photo: smile, chin up and head slightly angled to one side, well groomed (recent hair cut, shave or trim facial hair), authenticity (choose a photo that represents who you are and how you want people to see you) - ex/Kevin O'Keefe breaks the "no hat rule" but it works for him.
  • Avoid listing what everyone else does. Most people follow the Linkedin suggestion of putting simple keywords relating to your skills and profession in a list. Boring! Yes, list these words on a separate piece of paper. Then write something compelling that really tells who you are and why
  • Hacking your work history: how to make your previous experience pop off the page. This isn't about lying or making what you've done seem more than it was. Rather what you are doing here is looking for the things in your past experience that really say something about one of the following areas: (1) leadership/expertise (2) creativity (3) excitement(1) Leadership: focus on the things you've done in your past where you took a leadership position. This is what Seth Godin calls being a "linchpin" - and refers to times when you've made yourself indispensable by stepping up, taking a stance, and delivering.This includes projects you undertook and delivered on either by yourself or with others (quick tip: all projects require some collaboration even if you do most of the work "by yourself" hence there is a leadership component), tasks that you became really good at and could help others with (expertise),Trigger words include: lead, drove, ran, directed, administered, organized, managed, coordinated, championed (careful with this one - jargony), prompted, moved, persuaded, motivated (2) Creativity: focus on the things you brought into being by your work.This is being an artist. An artist creates and by doing so shares their gift with the world. Their gift is the vision in their heads that is compelling, inspiring, and results in change. (War of Art quote)This includes: unique solutions you developed, content you produced, reaching key people in a way that others could not, Trigger words include: produced, created, built, constructed, designed, devised, originated, generated, fostered, promoted, launched, set up, formed, founded(3) Excitement: focus on the qualities of what you lead and created on.Here are where adjectives come in. While your experience descriptions should contain mostly nouns and verbs, a well placed adjective in each line will make it pop.Don't hype up your experience beyond what it really was, but too often we are "modest" (really fearful) of giving life to what we have done. We think it will come across as bragging or fake. It's only bragging if you take all the credit for yourself and don't recognize that other things (a great team, company, direction from Heaven, etc.) contributed to what you have done. It's only fake if you didn't really do it, or what you are describing it as is misleading. The key is to find a balance between giving useful information to the person reviewing it to make a decision of whether you are the right person for the professional relationship being offered and finding the things you are most proud of in what you have done.
  • Is someone did a Google search on YOU what would they find?1. Google yourself to see what comes up and in what position. Depending on how common yourSeename is or how prolific you are online, your results can be buried or right in front. Tip: rather than just Googling your name, like "Mike Mintz," try adding some other things about you that are likely talked about online, such as your profession, anything you've written, where you live, etc. So for me it would be "Mike Mintz, My Media Labs". Notice the order of what comes up first: these are things with more Google Juice than others. Try to determine the reason these results are coming up first. In my own case, looking at the first 7-results, I will map out the following: (1) Short description of result (2) link (3) order on Google (4) possible reason for position (5) opportunities to exploit?2. Start building or refining your presence by paying more attention to SEO tactics that will help steer the search engines to produce the results you want associated with your name3. Produce something really great and useful to others in your field that will make them want to link to you. Nothing builds Google Juice faster than this.
  • Hacking Recommendations on LinkedIn: Why Linkedin Recommendations are Gold.Asking for recommendationsDisplaying recommendationsPromoting recommendations Returning the favor: where appropriate Caution for lawyersWhy they are the most important feature on Linkedin
  • Building expertise through Q&A, guest blogging, and other showcase opportunitiesQ&A ExpertiseSearchingShowing prudence by not being duplicative and lazy - search to see if your question has been asked and answered alreadyFinding open questions you can help with that either have no answers yet or no answers that are satisfying AnswersSharing expertise by answering questionsQuestionsDemonstrating initiative by asking smart questionsGuest bloggingSlideshare

Beyond The Resume: Seizing Your Dreams By Standing Out From the Crowd Beyond The Resume: Seizing Your Dreams By Standing Out From the Crowd Presentation Transcript

  • Beyond the Resume:
    Seizing Your Dreams by
    Standing Out From the Crowd
    By Mike Mintz, Esq
    March, 2011
  • Slide 2
    How will you win the War for Attention?
    Victory goes to those who stand out from the crowd in a meaningful way.
    The price others are willing to pay for your gifts are the spoils of war.
  • Slide 3
    The Way Things Used to Be
    You got the job by having a kick a** resume and a connection.
    Then this little thing happened called:
  • It changed the game
    Especially with sites like
  • Res IpsaLoquiter
  • Selling yourself
    And why it feels so dirty …
  • Will Work for Cheap!
    Selling yourself is only dirty or slimy when you are dishonest, seeking to take advantage of trust, or not committed to delivering the results you promise.
  • There are situations where YOU are uniquely qualified for the mission at hand.
    Can you communicate that?
  • Set Yourself Free
    Burn Your CV
  • How Much
    Are You Worth?
    #1: I'm new to this business and have to prove myself before I can charge more.
    #2: I'm keeping my price low to attract clients and then when my practice is full I'll raise my rates.
    #3: I can afford to work for less because I'm working for myself, from home, and have fewer expenses now
    #4: I'm focusing on getting the client to work with me first, and then I'll raise my rates and prices later, after they've fallen in love with me.
    #5: I'm just doing it for a short time because I'm desperate for some cash and need money yesterday.
    5-Low Price Lies to Selling Yourself Short
  • who are you?
    Creating an identity that gets attention …
  • Chasing After the Naked Truth
    EXERCISE: CHASING YOUR TRUTH
    1. What do you love doing and where do you kick a**?
    2. What do others say you are good at (social proof)?
    3. What would be the dream job?
  • Look for simple ways to “hack” your Linkedin profile to make it more effective.
    Picture
    Summary
    History
    Recommendations
  • The Art of Profile Pictures
    4-pillars of good profile pictures:
    Appear crisp – no pixelated crap
    Chin is up and head slightly angled to one side
    Look well groomed (shave)
    Authenticity: this is really you (don’t use that photo from 15-years ago and 30 pounds ago)
  • Hacking the Linkedin Summary
    Quick Tips for the Summary:
    Avoid listing what everyone else does, but be mindful of key words
    Use the summary as a mini-manifesto
    Move the summary box up to the top of the profile
  • Hacking Your Work History
    Focus on:
    Leadership
    Creativity
    Excitement
  • Exercise: Google Yourself
    See what comes up and then try to determine the reason for that order.
    Map out the following:
    Short description of result w/link
    Order on Google
    Reason for position
    Opportunities
    Volunteers to try it and diagnose?
  • Hacking Recommendations
    Quick tips for getting recommendations on Linkedin:
    Build and hit your go-to network first
    Add a personal note when requesting a recommendation
    Move the recommendations up to the second position of the profile
    Push back if the recommendation is not okay (you can request changes)
  • Hacking Linkedin Q&A
    Quick tips:
    Search for questions to answer and before you ask a question
    Make a routine of answering Q&As in fields you are familiar with
    Look for open questions where you can help
  • THE END
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    Beyond the Resume
    Available 10 April 2011