Evaluation<br />Steve Farrugia & Nick Smith<br />
“In what ways does your media product use, develop or challenge forms and conventions of real media products?” <br />
The MIGRAIN Model<br />Media<br />Institutions<br />Genre<br />Representation<br />Audience<br />Ideologies<br />Narrative...
The Migrain Model<br />Media<br />Connotations<br />Iconography<br />Music<br />Camera Angles<br />Mise-en-scene<br />Edit...
Distributor
Director(s)
Influence</li></li></ul><li>The MIGRAIN MODEL<br />Genre<br />Codes and Conventions<br /><ul><li>Science Fiction
Drama</li></ul>Representation<br /><ul><li>Who?
What?
Where?
When?
Why?</li></li></ul><li>The migrain model<br />Audience<br />Target Audience<br />Mode of Address<br />Gratification<br />I...
Beliefs
Values</li></ul>Narrative<br /><ul><li>Todorov Theory
Roles
Themes</li></li></ul><li>Real media products<br />Sherlock Holmes<br />Warner Bros.<br />Mise-en-scene<br />Camera Angles<...
“How effective is the combination of your main product and ancillary texts?”<br />
Ancillary texts<br />
Ancillary Texts<br />Movie Poster<br />Every movie has one<br />DVD cover<br />Represents movie in print form<br />Adverti...
Ancillary Texts<br />Magazine Cover<br />Big movies<br />Review<br />Release Info<br />Interview with actors, director, pr...
“What Have you learned from audience feedback?”<br />
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Evaluation

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Media Evaluation

Steve Farrugia & Nick Smith

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Evaluation

  1. 1. Evaluation<br />Steve Farrugia & Nick Smith<br />
  2. 2. “In what ways does your media product use, develop or challenge forms and conventions of real media products?” <br />
  3. 3. The MIGRAIN Model<br />Media<br />Institutions<br />Genre<br />Representation<br />Audience<br />Ideologies<br />Narrative<br />
  4. 4. The Migrain Model<br />Media<br />Connotations<br />Iconography<br />Music<br />Camera Angles<br />Mise-en-scene<br />Editing<br />Institution<br /><ul><li>Producer
  5. 5. Distributor
  6. 6. Director(s)
  7. 7. Influence</li></li></ul><li>The MIGRAIN MODEL<br />Genre<br />Codes and Conventions<br /><ul><li>Science Fiction
  8. 8. Drama</li></ul>Representation<br /><ul><li>Who?
  9. 9. What?
  10. 10. Where?
  11. 11. When?
  12. 12. Why?</li></li></ul><li>The migrain model<br />Audience<br />Target Audience<br />Mode of Address<br />Gratification<br />Ideologies<br /><ul><li>Ideas
  13. 13. Beliefs
  14. 14. Values</li></ul>Narrative<br /><ul><li>Todorov Theory
  15. 15. Roles
  16. 16. Themes</li></li></ul><li>Real media products<br />Sherlock Holmes<br />Warner Bros.<br />Mise-en-scene<br />Camera Angles<br />Doctor Who<br />Character<br />Audience<br />Mise-en-scene<br />
  17. 17. “How effective is the combination of your main product and ancillary texts?”<br />
  18. 18. Ancillary texts<br />
  19. 19. Ancillary Texts<br />Movie Poster<br />Every movie has one<br />DVD cover<br />Represents movie in print form<br />Advertisement<br />Merchandise<br />Gifts<br />
  20. 20. Ancillary Texts<br />Magazine Cover<br />Big movies<br />Review<br />Release Info<br />Interview with actors, director, producers etc.<br />Exclusives<br />Competition<br />
  21. 21. “What Have you learned from audience feedback?”<br />
  22. 22. Audience Feedback<br />Questionnaire<br />Trailer<br />Would you want to watch this film at the cinema after viewing the teaser trailer?<br />
  23. 23. Audience Feedback<br />Questionnaire<br />Magazine Cover<br />Title<br />Font<br />Poster<br />Layout<br />Title Position<br />
  24. 24. Audience Feedback<br />Passing Comments<br />Teaser Trailer<br />“I like that effect.”<br />“Can I see your movie pleeeease?”<br />“Help me with mine!”<br />Magazine Cover & Poster<br />“That’s well good.”<br />“Your cover is pretty cool.”<br />“I like that.”<br />“Can you show me how you did that… Please?”<br />
  25. 25. “How did you use new media technologies in the construction and research, planning and evaluation stages?”<br />
  26. 26. Construction<br />Apple Mac<br />Mac OS X<br />iMovie ’09 / iMovie HD<br />Adobe Photoshop<br />Garageband<br />Mozilla Firefox / Camino / Safari<br />iPhoto<br />iTunes<br />Mini-DV Camcorder<br />Digital Camera (SD Card)<br />
  27. 27. Research<br />Mozilla Firefox / Camino / Safari<br />Google<br />Blogger<br />YouTube<br />Wikipedia<br />Apple Trailers<br />Microsoft Word<br />Digital Camera (Blackberry)<br />
  28. 28. Planning<br />Animated Storyboard<br />iMovie<br />Adobe Photoshop<br />YouTube<br />Blogger<br />Pen & Paper<br />
  29. 29. Evaluation<br />Microsoft Powerpoint<br />Windows Vista<br />Mac OS X<br />Mozilla Firefox<br />Blogger<br />YouTube<br />Google Image Search<br />Hitatchi Camcorder<br />SD Card<br />High Definition<br />
  30. 30. Thank you for taking the time to watch our evaluation<br />Steve Farrugia & Nick Smith<br />
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