Using IP to build and grow innovative businesses

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Talk given at Enterprise Ireland in Dublin on 1 May 2013

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  • Often hear that an IP right allows the owner to prevent someone using their IPOf course this is correct but the IP right is far richer that that.It’s a bit like saying a property right gives you the right to prevent someone coming onto your land or into your building but obviously property rights are far more that that.IP can be use a very effective tool to control the results of creativity and innovation. Preventing use is one thing but it also allows you to permit use, to move the results around in a safe and profitable way etc.
  • Using IP to build and grow innovative businesses

    1. 1. Using IP to build and grow innovativebusinesses
    2. 2. or
    3. 3. The case for good lawyers
    4. 4. <Outline>
    5. 5. 0.0 Survival Basics1.0 Use the System2.0 BreakThe system
    6. 6. <0.0>
    7. 7. <1.0>
    8. 8. Intellectual Property is thelegal right to control theresults of creativity andinnovation
    9. 9. Intellectual Propertystrategy is how you use theintellectual property systemto your advantage
    10. 10. A sales pitch
    11. 11. €30
    12. 12. <Cloud>
    13. 13. 194013501158745579425337313258252180151144144919064433127260 500 1000 1500 2000 2500United StatesSouth KoreaChina P.Rep.JapanGermanyCanadaUnited KingdomSwedenFinlandIsraelTaiwanNetherlandsIndiaSwitzerlandAustraliaIrelandSingaporeItalySpainDenmarkNew ZealandBelgiumPatent Applicants by Country16540
    14. 14. 0 5 10 15 20 25ACCENTURE GLOBAL SERVICES LTD (IE)SKYPE LTD (IE)BUSINESS OBJECTS SOFTWARE LTD (IE)MARKPORT LTD (IE)Toll Text International Ltd (IE)CORVIL LTD (IE)TRINITY COLLEGE DUBLIN (IE)YOUGETITBACK LTD (IE)HESNAN JOHN (IE)SOFTMARK LIMITED (IE)Changing Worlds Ltd (IE)MOBILEAWARE TECHNOLOGIES LTD (IE)IE,IE,Cloud: Irish Assignees
    15. 15. <Games>
    16. 16. Zynga Case Study• February 2012: No patents• March 2012: acquires 38 patents• October 2012: Partners with Bwin.party• December 2012: Applies for Nevada licence• January 2013: >100 patents and applications
    17. 17. Slot Machine
    18. 18. Team play of slot machines
    19. 19. Size of Patent Portfolio Companies>1000 IGT, Aruze, WMS industries101 – 1000 Zynga, Lottomatica (via Gtech), ScientificGames, Walker Digital11 – 100 Playtech1 – 10 Bwin, Amaya, OnGame, TabCorp,Ladbrokes0 or unknown Weswit, GVC Holdings
    20. 20. <Patents>
    21. 21. Top Assignees: Publication Count
    22. 22. R&D GrantsR&D CreditsCapitalAllowance
    23. 23. DOMESTIC INVENTORS FOREIGN INVENTORSHeld Locally Held Overseas Held LocallyAcquisition by foreign firmwith investment in R&DThird level focus onpatentingSmall local tech sectorGovernment incentives toforeign firms to engage inR&D activitiesIncentive switch frommanufacturing to R&DExtension of corporate IPstrategyLocal or Global HQ relocationAcquisition of IP assetsGlobal structuresSource: Internal Research 2007-2012 publications
    24. 24. “Other” sectors• Fashion• Architecture• Furniture• Construction• Animation• Games
    25. 25. <2.0>
    26. 26. Never doubt that a small startup can take on a hugemonopoly. Indeed, it is the only thing that can.
    27. 27. Policy and governance will be as important as technologyin shaping what the market looks like in the coming years.
    28. 28. And that, of course, will shape how impactful ourportfolio companies are, and that will ultimately shapeour returns.
    29. 29. I’ve started to believe the leverage in the“sharing economy” will be in openingregulated industries.Christina Cacioppohttp://www.christinacacioppo.com/blog/2013/04/03/sf-things/
    30. 30. [t]he challenges of the connected future are less technical andmore legislative, political and philosophical.http://gigaom.com/2013/03/17/uber-data-darwinism-and-the-future-of-work/
    31. 31. https://speakerdeck.com/nickgrossman/peer-progress-and-regulation-2-dot-0
    32. 32. We already know this
    33. 33. Ryanair
    34. 34. <e.g.>
    35. 35. http://www.analysisgroup.com/uploadedFiles/Publishing/Articles/Lerner_Fall2011_Copyright_Policy_VC_Investments.pdf
    36. 36. €40 Billion per yearFosters civic and socialparticipationMassive efficiency gainsSolves Societal Challenges
    37. 37. Data/Privacy/OpenData
    38. 38. <no brainer>
    39. 39. Access to JusticePrivacyOpen DataPublic ParticipationAccess toInformationInformation Society
    40. 40. <Conclusion>
    41. 41. Total Solutions Game ChangersVendors SpecialistsUniquenessLow HighImportance
    42. 42. Total Solutions Game ChangersVendors SpecialistsUniquenessLow HighImportance0.0 1.02.0
    43. 43. Total Solutions Game ChangersVendors SpecialistsUniquenessLow HighImportance0.0 1.02.0
    44. 44. fred.logue@newmorningip.com+353 (0)1 254 2340 l www.newmorningip.com l @newmorningip

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