Public Relations Highlights
Best of AG Women’s PressPrint Coverage
Continued -- AG Women’s PressPrint Coverage
Best of AG Women’s PressOnline Coverage
Continued -- AG Women’s PressOnline Coverage
Continued -- AG Women’s PressOnline Coverage
Liberty London Collaboration CoverageCoverage
AG x Cher Coulter Collaboration CoverageCoverage
Denim GuidePrint Coverage
Best of AG Men’s PressPrint Coverage
Continued -- AG Men’s PressPrint Coverage
Best of AG Men’s PressOnline Coverage
Continued -- AG Men’s PressOnline Coverage
AG x Cher Coulter Launch EventEvent Recap
AG x Cher Coulter Launch EventPress Recap
AG x WeezerHAZE Nightclub at ARIA Las Vegas
AG FW13 New York Press Day HighlightsRecapEditor Comments & FeedbackDaisy Shaw, AllureDaisy has two major denim stories co...
VIP Services
Cher Coulter for AG JeansCelebrity PlacementsJanuary JonesThe Legging Ankle in Zig-Zag WhiteRosie Huntington-WhiteleyThe L...
Cher Coulter for AG JeansMedia Coverage
Liberty London x AG JeansCelebrity PlacementsKate HudsonThe Legging Ankle in Denim IslaKate HudsonThe Legging Ankle in Den...
Liberty London x AG JeansMedia Coverage
The Absolute LeggingCelebrity PlacementsNicole Kidman in Super Black Zoe Saldana in Super BlackNicole Kidman in Super Black
The LeggingCelebrity PlacementsJamie Chung in Leatherette Grey Zoe Saldana in Super BlackMinka Kelly in 11 Years Repair
The LeggingCelebrity PlacementsEmmy Rossum in 7 Years RepairEmily VanCamp in JetsetterJennifer Lawrence in Extreme
The LeggingMedia Coverage
The Legging AnkleCelebrity PlacementsOlivia Palermo 7 Years Break Me Down
The Legging AnkleCelebrity PlacementsRosie Huntington-Whiteleyin Basket Weave GreyDiane Krugerin Basket Weave GreyJessica ...
The Legging AnkleCelebrity PlacementsEmma Robertsin Heart Print DarkRosie Huntington-Whiteleyin 17 Years Western Studded
The Legging AnkleMedia Coverage
The StiltCelebrity PlacementsJulianne Hough in 15 YearsThrasherAmanda Seyfried in Raisin January Jones in 17 Years Repair
The StiltCelebrity PlacementsMinka Kelly in 20 Years Dwight Emily VanCamp in 20 Years Dwight Jessica Chastain in 7 YearsDe...
The StiltMedia Coverage
The PremiereCelebrity Placements + Media CoverageZoe Saldana in 12 Years Ash
Womens Tops and DressesCelebrity PlacementsEmmy Rossum in theNecktie Blouse in BeigeMinka Kelly in theSoft Wedge Tunic in ...
The MatchboxCelebrity PlacementsOrlando Bloomin Super BlackBen Affleckin BalticRodrigo SantoroIn 1 Year Coated Blue
The GeffenCelebrity Placements + Media CoverageBen Affleck in Roscoe
The ProtegeCelebrity PlacementsAdam Brody in Robinson
The ProtegeMedia Coverage
Men’s TopsCelebrity PlacementsGarrett Hedlund in the Vintage CuffCrew in Masonry Grey & ZipBaseball Jacket in Sunfade RedP...
Men’s TopsMedia Coverage
Digital Media Highlights
AG Jeans Social Community GrowthJanuary 2013 – June 20135,512 5,5685,7465,9056,2056,4273,0384,1026,8467,6938,2868,5413,062...
AG x Liberty London EventEvent HighlightEditors:- LA Confidential- InStyle- E!- People- Where LAMagazine- The Zoe Report- ...
Anthropologie + AG Instagram ContestCampaign HighlightsAG Jeans partnered with Anthropologie to create an initiative thatw...
Lucky FABB + AG JeansCampaign HighlightsAG Jeans attended the Lucky FABB West Conference onMarch 4/5th of this year, where...
Blogger SeedingOutreach HighlightsKarla Deras of Karla’s Closet:• On April 1, 2013 Karla featured theDeep Low Back Cami in...
Blogger SeedingOutreach HighlightsChriselle Lim of The Chriselle Factor:• On April 2, 2013 Chriselle featured the DeepLow ...
Blogger SeedingOutreach RecapAimee Song of Song of Style:• On April 2, 2013 Chriselle featured the DeepLow Back Cami in Pa...
Blogger SeedingOutreach RecapLe Fashion:• On May 8, 2013 Le Fashion posted an imageof the Stilt Roll-Up in 14 Years Sand o...
Facebook HighlightsWeezer ContestLikes: 568Comments: 11Shares: 17Likes: 415Comments: 14Shares: 14
Facebook HighlightsCharity Water CampaignLikes: 628Comments: 7Shares: 14Likes: 140Comments: 1Shares: 4Likes: 617Comments: ...
Twitter HighlightsVIP: Emmanuelle ChriquiRetweets: 21Replies: 1Favorites: 9Engagement (RTs + @Replies): 30VIP: Kristen Bel...
Instagram HighlightsLikes: 184Comments: 1Twitter Engagement: 2Facebook Engagement: 13Total Engagement: 200Likes: 264Commen...
Twitter HighlightsInfluencer MentionsRetweets: 104Favorites: 133Engagement (RTs +@Replies): 237Retweets: 8Favorites: 8Enga...
FALL 2013AD CAMPAIGN
Spring 2014 Sales Presentation
Spring 2014 Sales Presentation
Spring 2014 Sales Presentation
Spring 2014 Sales Presentation
Spring 2014 Sales Presentation
Spring 2014 Sales Presentation
Spring 2014 Sales Presentation
Spring 2014 Sales Presentation
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Spring 2014 Sales Presentation

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Transcript of "Spring 2014 Sales Presentation"

  1. 1. Public Relations Highlights
  2. 2. Best of AG Women’s PressPrint Coverage
  3. 3. Continued -- AG Women’s PressPrint Coverage
  4. 4. Best of AG Women’s PressOnline Coverage
  5. 5. Continued -- AG Women’s PressOnline Coverage
  6. 6. Continued -- AG Women’s PressOnline Coverage
  7. 7. Liberty London Collaboration CoverageCoverage
  8. 8. AG x Cher Coulter Collaboration CoverageCoverage
  9. 9. Denim GuidePrint Coverage
  10. 10. Best of AG Men’s PressPrint Coverage
  11. 11. Continued -- AG Men’s PressPrint Coverage
  12. 12. Best of AG Men’s PressOnline Coverage
  13. 13. Continued -- AG Men’s PressOnline Coverage
  14. 14. AG x Cher Coulter Launch EventEvent Recap
  15. 15. AG x Cher Coulter Launch EventPress Recap
  16. 16. AG x WeezerHAZE Nightclub at ARIA Las Vegas
  17. 17. AG FW13 New York Press Day HighlightsRecapEditor Comments & FeedbackDaisy Shaw, AllureDaisy has two major denim stories coming up, one on “Back to Basics” denim, and another on “Coated Denim” for their upcoming Augustissue. She was very interested in several pieces including the coated motoblack jacket and coated black button down shirt as well as theoversized raw denim jacket and denim shirt.Kristen Shirley, ELLEKristen loved the Jacquard group and was drawn to more sulfur colorwaysfor Fall. She also highlighted AGs tees and said they get betterand better each season and feels like they’re in a strong place right now. She liked the mixed material paneltops as well as the hiddenplacket blouses which work well in shopping guides.Becky Malinsky, GlamourBecky loves AG and pulled a huge selection of both men’s and women’s for her upcoming shoots. She agreed with and is happy to see thetrend towards non stretch denim and appreciated that AG offers it both with distressing and without and in so many of the silhouettes.Becky noted the metallic legging and favorites were the Legging Ankle in all of the destroyed colorways.Luis Campuzano, WWDLuis was interested in what AG felt the current trends are for Fall and agreed that the hunter green and military inspired colors were verycurrent. He liked the outwear offering and appreciated plaids from the line. Luis spent some time considering the coated denim for men andliked the color offerings.
  18. 18. VIP Services
  19. 19. Cher Coulter for AG JeansCelebrity PlacementsJanuary JonesThe Legging Ankle in Zig-Zag WhiteRosie Huntington-WhiteleyThe Legging Ankle in Butterfly NaturalRosie Huntington-WhiteleyThe Legging Ankle in Zig-Zag White
  20. 20. Cher Coulter for AG JeansMedia Coverage
  21. 21. Liberty London x AG JeansCelebrity PlacementsKate HudsonThe Legging Ankle in Denim IslaKate HudsonThe Legging Ankle in Denim IslaRosie Huntington-WhiteleyThe Legging Ankle in Denim Bianca
  22. 22. Liberty London x AG JeansMedia Coverage
  23. 23. The Absolute LeggingCelebrity PlacementsNicole Kidman in Super Black Zoe Saldana in Super BlackNicole Kidman in Super Black
  24. 24. The LeggingCelebrity PlacementsJamie Chung in Leatherette Grey Zoe Saldana in Super BlackMinka Kelly in 11 Years Repair
  25. 25. The LeggingCelebrity PlacementsEmmy Rossum in 7 Years RepairEmily VanCamp in JetsetterJennifer Lawrence in Extreme
  26. 26. The LeggingMedia Coverage
  27. 27. The Legging AnkleCelebrity PlacementsOlivia Palermo 7 Years Break Me Down
  28. 28. The Legging AnkleCelebrity PlacementsRosie Huntington-Whiteleyin Basket Weave GreyDiane Krugerin Basket Weave GreyJessica Albain Brilliant Blue
  29. 29. The Legging AnkleCelebrity PlacementsEmma Robertsin Heart Print DarkRosie Huntington-Whiteleyin 17 Years Western Studded
  30. 30. The Legging AnkleMedia Coverage
  31. 31. The StiltCelebrity PlacementsJulianne Hough in 15 YearsThrasherAmanda Seyfried in Raisin January Jones in 17 Years Repair
  32. 32. The StiltCelebrity PlacementsMinka Kelly in 20 Years Dwight Emily VanCamp in 20 Years Dwight Jessica Chastain in 7 YearsDestroyed
  33. 33. The StiltMedia Coverage
  34. 34. The PremiereCelebrity Placements + Media CoverageZoe Saldana in 12 Years Ash
  35. 35. Womens Tops and DressesCelebrity PlacementsEmmy Rossum in theNecktie Blouse in BeigeMinka Kelly in theSoft Wedge Tunic in WhiteEmmy Rossum in theSlim Fit Blouse in Confetti Print SoftWhite
  36. 36. The MatchboxCelebrity PlacementsOrlando Bloomin Super BlackBen Affleckin BalticRodrigo SantoroIn 1 Year Coated Blue
  37. 37. The GeffenCelebrity Placements + Media CoverageBen Affleck in Roscoe
  38. 38. The ProtegeCelebrity PlacementsAdam Brody in Robinson
  39. 39. The ProtegeMedia Coverage
  40. 40. Men’s TopsCelebrity PlacementsGarrett Hedlund in the Vintage CuffCrew in Masonry Grey & ZipBaseball Jacket in Sunfade RedPaul Walker in the Hidden PlacketOxford in Oxford Navy
  41. 41. Men’s TopsMedia Coverage
  42. 42. Digital Media Highlights
  43. 43. AG Jeans Social Community GrowthJanuary 2013 – June 20135,512 5,5685,7465,9056,2056,4273,0384,1026,8467,6938,2868,5413,0623,2483,4093,6084,041 4,04135,02435,75236,11936,4633683536,98534,00034,50035,00035,50036,00036,50037,00037,50001,0002,0003,0004,0005,0006,0007,0008,0009,000Jan Feb March April May June*Twi er: 14.2%Instagram: 64.4%Pinterest: 24%**Facebook: 5.3%Percentage increase is based on measurements taken in January 2013*June measured through June 7th** Facebook measured on right axisFacebook: +5.3%Instagram: +64%Twitter: +14.2%Pinterest: +24%
  44. 44. AG x Liberty London EventEvent HighlightEditors:- LA Confidential- InStyle- E!- People- Where LAMagazine- The Zoe Report- Racked LA- WhoWhatWearBloggers:- Glitter ‘n Glue- LiveLoveLA- Jazzi McGSome- Notes on NapkinsA diverse and enthusiastic group of established magazine editors and fashion influencers attended the AG xLiberty London High Tea Event. Influencers were given the opportunity to see the collection, as well as get acustom AG manicure which they were then encouraged to share via Instagram as a means of increasingdigital participation.The implementation of the #AGXLiberty hashtag created a unified conversation across both the Twitter andInstagram platforms. The hashtag also made the event’s imagery easily discoverable within the platform.Results:•140 new Instagram followers•Notable mentions from @TheZoeReport and @InStyle received 4,100 likes and 40 comments onInstagram.
  45. 45. Anthropologie + AG Instagram ContestCampaign HighlightsAG Jeans partnered with Anthropologie to create an initiative thatwould not only increase their follower numbers, but also create anopportunity to strengthen the social engagement with one of theirmore socially influential resale partnersThe goal of the event was to•Increase Instagram community•Extend awareness of AG’s social media presence•Build the brand’s relationship with a socially relevant resalepartnerStrategy:•To encourage participation a contest was created with a lowbarrier of entry and an enticing prize for three winners•Messaging was planned and broadcast across each brand’sFacebook, Twitter and Instagram accounts to generate awarenessand ensure cohesive messaging•The contest was also supported by a series of in store events tocreate organic talking points and a holistic user experience•Leveraged a resale partner relationship to effectively execute thecontest with minimal costs to either brand4,872 LikesResults:• 450 entries• 2,944 new Instagram followers• 30% increase in engagement on Instagram
  46. 46. Lucky FABB + AG JeansCampaign HighlightsAG Jeans attended the Lucky FABB West Conference onMarch 4/5th of this year, where many notable fashionbrands presented successful digital marketing strategiesacross all social channels. The Lucky FABB presentationscreated an opportunity to spread brand awareness onlineand significantly increase engagement on those specificconference days.The conference incorporated a social activation element,where we hosted an Instagram contest using the hashtag#AGFABB, which enhanced AG’s social media presencewithin the FABB community.Results:•184 new Instagram followers•309 Images were uploaded using the branded hashtag•114 emails were sent out from the photo booth stationto participants’ email accounts
  47. 47. Blogger SeedingOutreach HighlightsKarla Deras of Karla’s Closet:• On April 1, 2013 Karla featured theDeep Low Back Cami in Pale Moonwithin her “Bolted Doors” personalpost on April 1, 2013.• Uniques: 161,020 Monthly Visitors• Twitter: 21,918• Instagram: 278,006• Facebook: N/A
  48. 48. Blogger SeedingOutreach HighlightsChriselle Lim of The Chriselle Factor:• On April 2, 2013 Chriselle featured the DeepLow Back Cami in Pale Moon within her“Spotted in Spots” personal post.• Chriselle also featured the Collette in Wavein two personal style posts.• “Powerplay + Coffee” on April 5, 2013• “Coffee Date Attire” on April 30, 2012• Uniques: 180k+ Monthly Visitors• Twitter: 36,618• Instagram: 206,635• Facebook: 126,859
  49. 49. Blogger SeedingOutreach RecapAimee Song of Song of Style:• On April 2, 2013 Chriselle featured the DeepLow Back Cami in Pale Moon within her“Spotted in Spots” personal post.• Chriselle also featured the Collette in Wavein two personal style posts.• “Powerplay + Coffee” on April 5, 2013• “Coffee Date Attire” on April 30, 2012• Uniques: 257,600 Monthly Visitors• Twitter: 28,551• Instagram: 801,000+• Facebook: 36,434
  50. 50. Blogger SeedingOutreach RecapLe Fashion:• On May 8, 2013 Le Fashion posted an imageof the Stilt Roll-Up in 14 Years Sand on herInstagram account.• Uniques: 36,510 Monthly Visitors• Twitter: 14,175• Instagram: 25,068• Facebook: 9,528
  51. 51. Facebook HighlightsWeezer ContestLikes: 568Comments: 11Shares: 17Likes: 415Comments: 14Shares: 14
  52. 52. Facebook HighlightsCharity Water CampaignLikes: 628Comments: 7Shares: 14Likes: 140Comments: 1Shares: 4Likes: 617Comments: 0Shares: 20
  53. 53. Twitter HighlightsVIP: Emmanuelle ChriquiRetweets: 21Replies: 1Favorites: 9Engagement (RTs + @Replies): 30VIP: Kristen BellRetweets: 60Replies: 4Favorites: 35Engagement (RTs + @Replies): 95VIP: Jordana BrewsterRetweets: 26Replies: 1Favorites: 12Engagement (RTs + @Replies): 27* VIP approached targeted talent and requested they tweet for the AG/charity:water initiative and received four successful tweetsfrom VIP’sVIP: Jamie ChungRetweets: 8Replies: 3Favorites: 7Engagement (RTs + @Replies): 15
  54. 54. Instagram HighlightsLikes: 184Comments: 1Twitter Engagement: 2Facebook Engagement: 13Total Engagement: 200Likes: 264Comments: 8Twitter Engagement: 2Facebook Engagement: 11Total Engagement: 285Likes: 237Comments: 6Twitter Engagement: 2Facebook Engagement: 16Total Engagement: 261Likes: 184Comments: 2Twitter Engagement: 0Facebook Engagement: 15Total Engagement: 201
  55. 55. Twitter HighlightsInfluencer MentionsRetweets: 104Favorites: 133Engagement (RTs +@Replies): 237Retweets: 8Favorites: 8Engagement(RTs + @Replies): 16Retweets: 28Favorites: 16Engagement(RTs + @Replies): 44Followers: 77,845Followers: 250,552Followers: 1,218,253
  56. 56. FALL 2013AD CAMPAIGN

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