AG FW13 New York Press Day HighlightsRecapEditor Comments & FeedbackDaisy Shaw, AllureDaisy has two major denim stories coming up, one on “Back to Basics” denim, and another on “Coated Denim” for their upcoming Augustissue. She was very interested in several pieces including the coated motoblack jacket and coated black button down shirt as well as theoversized raw denim jacket and denim shirt.Kristen Shirley, ELLEKristen loved the Jacquard group and was drawn to more sulfur colorwaysfor Fall. She also highlighted AGs tees and said they get betterand better each season and feels like they’re in a strong place right now. She liked the mixed material paneltops as well as the hiddenplacket blouses which work well in shopping guides.Becky Malinsky, GlamourBecky loves AG and pulled a huge selection of both men’s and women’s for her upcoming shoots. She agreed with and is happy to see thetrend towards non stretch denim and appreciated that AG offers it both with distressing and without and in so many of the silhouettes.Becky noted the metallic legging and favorites were the Legging Ankle in all of the destroyed colorways.Luis Campuzano, WWDLuis was interested in what AG felt the current trends are for Fall and agreed that the hunter green and military inspired colors were verycurrent. He liked the outwear offering and appreciated plaids from the line. Luis spent some time considering the coated denim for men andliked the color offerings.
Cher Coulter for AG JeansCelebrity PlacementsJanuary JonesThe Legging Ankle in Zig-Zag WhiteRosie Huntington-WhiteleyThe Legging Ankle in Butterfly NaturalRosie Huntington-WhiteleyThe Legging Ankle in Zig-Zag White
AG Jeans Social Community GrowthJanuary 2013 – June 20135,512 5,5685,7465,9056,2056,4273,0384,1026,8467,6938,2868,5413,0623,2483,4093,6084,041 4,04135,02435,75236,11936,4633683536,98534,00034,50035,00035,50036,00036,50037,00037,50001,0002,0003,0004,0005,0006,0007,0008,0009,000Jan Feb March April May June*Twi er: 14.2%Instagram: 64.4%Pinterest: 24%**Facebook: 5.3%Percentage increase is based on measurements taken in January 2013*June measured through June 7th** Facebook measured on right axisFacebook: +5.3%Instagram: +64%Twitter: +14.2%Pinterest: +24%
AG x Liberty London EventEvent HighlightEditors:- LA Confidential- InStyle- E!- People- Where LAMagazine- The Zoe Report- Racked LA- WhoWhatWearBloggers:- Glitter ‘n Glue- LiveLoveLA- Jazzi McGSome- Notes on NapkinsA diverse and enthusiastic group of established magazine editors and fashion influencers attended the AG xLiberty London High Tea Event. Influencers were given the opportunity to see the collection, as well as get acustom AG manicure which they were then encouraged to share via Instagram as a means of increasingdigital participation.The implementation of the #AGXLiberty hashtag created a unified conversation across both the Twitter andInstagram platforms. The hashtag also made the event’s imagery easily discoverable within the platform.Results:•140 new Instagram followers•Notable mentions from @TheZoeReport and @InStyle received 4,100 likes and 40 comments onInstagram.
Anthropologie + AG Instagram ContestCampaign HighlightsAG Jeans partnered with Anthropologie to create an initiative thatwould not only increase their follower numbers, but also create anopportunity to strengthen the social engagement with one of theirmore socially influential resale partnersThe goal of the event was to•Increase Instagram community•Extend awareness of AG’s social media presence•Build the brand’s relationship with a socially relevant resalepartnerStrategy:•To encourage participation a contest was created with a lowbarrier of entry and an enticing prize for three winners•Messaging was planned and broadcast across each brand’sFacebook, Twitter and Instagram accounts to generate awarenessand ensure cohesive messaging•The contest was also supported by a series of in store events tocreate organic talking points and a holistic user experience•Leveraged a resale partner relationship to effectively execute thecontest with minimal costs to either brand4,872 LikesResults:• 450 entries• 2,944 new Instagram followers• 30% increase in engagement on Instagram
Lucky FABB + AG JeansCampaign HighlightsAG Jeans attended the Lucky FABB West Conference onMarch 4/5th of this year, where many notable fashionbrands presented successful digital marketing strategiesacross all social channels. The Lucky FABB presentationscreated an opportunity to spread brand awareness onlineand significantly increase engagement on those specificconference days.The conference incorporated a social activation element,where we hosted an Instagram contest using the hashtag#AGFABB, which enhanced AG’s social media presencewithin the FABB community.Results:•184 new Instagram followers•309 Images were uploaded using the branded hashtag•114 emails were sent out from the photo booth stationto participants’ email accounts
Blogger SeedingOutreach HighlightsKarla Deras of Karla’s Closet:• On April 1, 2013 Karla featured theDeep Low Back Cami in Pale Moonwithin her “Bolted Doors” personalpost on April 1, 2013.• Uniques: 161,020 Monthly Visitors• Twitter: 21,918• Instagram: 278,006• Facebook: N/A
Blogger SeedingOutreach HighlightsChriselle Lim of The Chriselle Factor:• On April 2, 2013 Chriselle featured the DeepLow Back Cami in Pale Moon within her“Spotted in Spots” personal post.• Chriselle also featured the Collette in Wavein two personal style posts.• “Powerplay + Coffee” on April 5, 2013• “Coffee Date Attire” on April 30, 2012• Uniques: 180k+ Monthly Visitors• Twitter: 36,618• Instagram: 206,635• Facebook: 126,859
Blogger SeedingOutreach RecapAimee Song of Song of Style:• On April 2, 2013 Chriselle featured the DeepLow Back Cami in Pale Moon within her“Spotted in Spots” personal post.• Chriselle also featured the Collette in Wavein two personal style posts.• “Powerplay + Coffee” on April 5, 2013• “Coffee Date Attire” on April 30, 2012• Uniques: 257,600 Monthly Visitors• Twitter: 28,551• Instagram: 801,000+• Facebook: 36,434
Blogger SeedingOutreach RecapLe Fashion:• On May 8, 2013 Le Fashion posted an imageof the Stilt Roll-Up in 14 Years Sand on herInstagram account.• Uniques: 36,510 Monthly Visitors• Twitter: 14,175• Instagram: 25,068• Facebook: 9,528