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GeoRecruiter

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Geographic Intelligence for Targeted Student Recruitment

Geographic Intelligence for Targeted Student Recruitment


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  • 1. Student Recruiter tm by GIS Solutions Inc
  • 2. Student Recruiter by GIS Solutions Inc Building a profitable college student population Colleges and Universities … are comprised of a diverse student body … recruited from a variety of geographic locations
  • 3. Student Recruiter by GIS Solutions Inc Expanding recruitment possibilities GSI’s Student Recruiter is designed to help you find new areas for recruitment. Existing “hot spots” for recruiting. New high-probability areas for recruitment
  • 4. Student Recruiter by GIS Solutions Inc Methodology GIS Solutions has 17 years of experience with large geographically-based datasets GIS Solutions owns and/or accesses both public and proprietary datasets including: 1. nationwide map of high school boundaries 2. detailed test score data for thousands of high schools 3. detailed demographic data for schools, neighborhoods and even individual addresses Colleges have detailed information about students , including home addresses GIS Solutions combines student addresses with our geographically referenced datasets to produce student type profiles based on: geography demographics economics PRIZM lifestyle segments These “profiles” are used to find similar high-probability recruiting areas
  • 5.
    • Student Data
    • (provided by college)
    • address
    • transcript data
    • net tuition
    • income
    • financial aid
    • etc.
    • Enhanced Dataset
    • address
    • transcript data
    • net tuition
    • income
    • financial aid
    • X,Y map locations
    • high school data
    • demographics
    • PRIZM segments
    • etc.
    • GIS Solutions Data
    • X,Y map locations
    • high school data
    • demographics
    • PRIZM segments
    • etc.
    Increase: 1. Efficiency 2. Enrollment 3. Tuition 4. Diversity Student Recruiter by GIS Solutions Inc From data to results 5. Profitability Results GIS Solutions combines student data with geographic, high school, demographic, and PRIZM segments data. Student Profiles Student Type 1 Student Type 2 Student Type 3 Analyze data Group into Student Profiles Maps highlighting recommended recruitment areas Tables listing recommended recruitment schools and addresses Use Student Profiles to find similar schools, households which become prospects for targeted recruitment Export maps, tables, etc for use in recruitment efforts
    • Recruitment Support Materials
    • Maps
    • spreadsheets,
    • mailing lists
    • school reports
    • etc.
    Maps Spreadsheets mailing lists reports etc Utilize Recruitment Support Materials to achieve recruitment goals Export maps and tables which show where to focus recruitment efforts
  • 6. Student Recruiter by GIS Solutions Inc Data Examples
  • 7. Student Recruiter by GIS Solutions Inc Data Sample: High School Demographics
  • 8. Student Recruiter by GIS Solutions Inc Data Sample: Household Demographics
  • 9. Student Recruiter by GIS Solutions Inc Data Sample: High School Test Scores
  • 10. Student Recruiter by GIS Solutions Inc Data Sample: PRIZM – Lifestyle Segments
  • 11. Student Recruiter by GIS Solutions Inc Data Sample: PRIZM segments at Household (ZIP+6) Level
  • 12. Student Recruiter by GIS Solutions Inc Process Details
  • 13. Student Recruiter by GIS Solutions Inc Creating the Enhanced Student Dataset Enhanced Student Dataset Student ID Address GPA Net Tuition School-based Fin. Aid map X map Y High School PRIZM Segment Income % Minority etc. 10001 100 Main Street…. 3.74 9500 2500 -88.855 42.478 Oakdale 41 64000 8 10002 301 Cherry Road … 2.9 5000 7000 -87.124 41.214 Benson 55 102000 14 10003 757 Mill Valley … 4.0 12000 0 -92.411 40.23 North Ridge 47 80000 5 10004 30001 Hwy 97….. 3.5 8000 4000 -90.012 41.754 Springfield 31 82000 24 Apply GIS Solutions technology / methodology to combine the two datasets. The result is the Enhanced Student Dataset which include Map X and Map Y information, allowing the student record to be shown on a map.
  • 14. Student Recruiter by GIS Solutions Inc Enhanced Student Dataset can be mapped Enhanced Student Dataset Student ID Address GPA Net Tuition map X map Y High School PRIZM Segment Income % Minority etc. 10001 100 Main Street…. 3.74 9500 -88.855 42.478 Oakdale 41 64000 8 10002 301 Cherry Road … 2.9 5000 -87.124 41.214 Benson 55 102000 14 10003 757 Mill Valley … 4.0 12000 -92.411 40.23 North Ridge 47 80000 5 10004 30001 Hwy 97….. 3.5 8000 -90.012 41.754 Springfield 31 82000 24 X, Y locations allow student records to be mapped.
  • 15. Student Recruiter by GIS Solutions Inc Develop “Profiles” from Enhanced Dataset Enhanced Student Dataset Student ID Address GPA Tuition Paid School-based Financial Aid map X map Y High School PRIZM Segment Income % Minority etc. 10001 100 Main Street…. 3.74 9500 2500 -88.855 42.478 Oakdale 41 64000 8 10002 301 Cherry Road … 2.9 5000 7000 -87.124 41.214 Benson 55 102000 14 10003 757 Mill Valley … 4.0 12000 0 -92.411 40.23 North Ridge 47 80000 5 10004 30001 Hwy 97….. 3.5 8000 4000 -90.012 41.754 Springfield 31 82000 24 GIS Solutions experts work with college staff to identify desired student types used create “Profiles” which will be used to find additional high-probability recruitment areas and addresses. Profile Type 1 PRIZM Segments 45,46,53 Income Range 45000 - 68000 High School ACT Test Scores 24-28 % Minority 50 etc Profile Type 2 PRIZM Segments 24,55,56 Income Range 75000- 95100 High School ACT Test Scores 28-32 % Minority 12 etc Profile Type 3 PRIZM Segments 17,20,31 Income Range 85000- 99000 High School ACT Test Scores 29-34 % Minority 15 etc
  • 16. Student Recruiter by GIS Solutions Inc Use Profile to find new recruitment areas Existing “hot spots” for recruiting. Profile Type 1 PRIZM Segments 45,46,53 Income Range 45000 - 68000 High School ACT Test Scores 24-28 % Minority 50 etc Profile Type 2 PRIZM Segments 24,55,56 Income Range 75000- 95100 High School ACT Test Scores 28-32 % Minority 12 etc Profile Type 3 PRIZM Segments 17,20,31 Income Range 85000- 99000 High School ACT Test Scores 29-34 % Minority 15 etc Apply GIS Solutions technology to locate new recruitment areas based in desired student profile types. New high-probability areas for recruitment
  • 17. Student Recruiter by GIS Solutions Inc Use Profiles to find new recruitment areas Maps Downloads Student Recruiter Tables
    • GIS Solutions processes show you a detailed map including:
      • target zones for recruiting
      • current student locations
      • high school locations
      • alumni locations
      • admission counselor locations
    Show on Map Target Zones (High School Boundaries) Target High Schools Target Addresses Current Students Alumni Admissions Counselors
  • 18. Student Recruiter by GIS Solutions Inc Map Details Maps Downloads Tables Student Recruiter Show on Map Target Zones Target High Schools Target Addresses Current Students Alumni Admissions Counselors School Details Current Student Data Address 377 Hill GPA 3.7 HH Income 84,000 Tuition Paid 8,200 School Based Financial Aid 3,800 etc. Recruitment Target Location Address 201 Oak ….. PRIZM Segment 42 HH Income 87,000 Ethnicity Hispanic etc. Alumni Address 100 Cherry... Name Joe Smith HH Income 101,000 Year Grad. 1978 PRIZM 42 Show on Map Target Zones (High School Boundaries) Target High Schools Target Addresses Current Students Alumni Admissions Counselors
  • 19. Maps Downloads Tables Student Recruiter Student Recruiter by GIS Solutions Inc Table View – Target Schools Target Recruiting Schools Target Recruitment Addresses The system produces a table of high schools which have characteristics similar to the recruitment profiles defined previously. School Name Address Contact Match Confidence ACT SAT Verbal & Math PSAE Average Household Income % minority etc. Eastside 100 Oak St.. Mr. Bob Jones … 95% 28 1210 95 65000 29% Westside 200 Cherry Mrs. Mary Wilson …. 89% 30 1150 87 29000 2% Southside 300 Magnol.. Mr. Frank Norris … 92% 31 1204 91 47000 12% North Ridge 100 Oak St.. Mr. Harold Smith…. 95% 28 1210 95 65000 29% Benson 200 Cherry Mr. Fred Johnson … 89% 30 1305 87 29000 2% Hamilton 300 Hillside Mr. Ben Olson .. 92% 31 1195 91 47000 12% Newbury 702 Mountain Mr. Sam Jones… 92% 31 1320 91 47000 12% etc
  • 20. Maps Downloads Tables Student Recruiter Student Recruiter by GIS Solutions Inc Table View Target Addresses Target Recruiting Schools Target Recruitment Addresses The system produces a table of addresses which have characteristics similar to the recruitment profiles defined previously. Address PRIZM Segment Match Confidence Household Income Ethnicity etc. 100 Oak St.. 42 95% 120000 Hispanic 200 Cherry Rd … 37 88% 78000 Black 300 Magnolia Ave .. 25 88% 100500 Black 100 Oak Street …. 41 99% 94000 White 200 Cherry 57 89% 88000 Asian 300 Sherwood St…. 33 92% 88000 Pacific 300 Michener….. 29 94% 89000 Native American etc
  • 21. Student Recruiter by GIS Solutions Inc Output Data Sample: Target Addresses
  • 22. Student Recruiter by GIS Solutions Inc Output Data Sample: Target Schools 1
  • 23. Student Recruiter by GIS Solutions Inc Output Data Sample: Target Schools 2
  • 24. Maps Downloads Tables Student Recruiter Student Recruiter by GIS Solutions Inc Download Maps and Tables Recruiting Maps as PDF Target High Schools as Excel File Target Addresses as Excel File Etc. Download Files are downloaded to local computer where they can be used to support recruitment efforts or loaded into other software systems.
  • 25. Student Recruiter by GIS Solutions Inc Efficiently build your profitable student population Increase: 1. Efficiency 2. Enrollment 3. Tuition 4. Diversity 5. Profitability Results
  • 26. GIS Solutions Inc 2612 Farragut Drive Springfield, IL 62704 217.546.3635 www.gis-solutions.com Student Recruiter by GIS Solutions Inc Contact Information Tim Johnson, President [email_address] 217.836.3639 Ron Skupien, Marketing and Sales [email_address] 312.303.648