BI landscape is changing drastically. Cloud, BIGDATA, Social Data and opensource are helping the democratization process that is required to fulfill the business gap between technology and today\'s business needs. As proof point, the results of several consulting engagements will be used as examples to support this assertion and to explain why QMining was created.
QMining builds software for the fragmented online marketing field. QMining has developed a Marketing Management Platform to help businesses measure and optimize the ROI of their online investments. In order to do so, we will present how we are leveraging amazon web services, BIGDATA frameworks, Python language, open-source and Social Data to give business insides to our customers.
We will also present the architecture of the QMining platform, the data used, and how the data is processed.
The presentation will conclude with some customer stories and real-life cases.