How we leverage the cloud,             big- data, social data to do BI?            Salon BI 6 November 2012      francis@q...
Hidden Agenda●   Story●   QMining●   BI landscape - Issues●   How QMining is leveraging:    ○   Open source    ○   Cloud  ...
Story
Products and ConsultingBig Data   Knowledge   Action
Big Data        Predictive Analysis                Patterns/clusters             Any data includingKnowledge   web traffic...
BI Landscape - Issues● Frustrating  ○ not simple/not fast/costly● Increasing data & sources● User want more power (bypass ...
QMining● Simple/fast/cost effective● Scalable● More power to the users (bypass IT)
Why?
ExamplesContext                    Enterprise          QMining  Big Player (content)   18 mois = failure 3 months = succes...
Where?
Applications                          Online                         Marketing                         ex: Marketing      ...
How?
MethodologyPrinciples:● Open source● Minimize Abstraction● CloudTools:● Python● Hadoop (for Big Data)
Open SourceLeverage collaboration and openness to move faster                              -71% of clients dont use open s...
All abstractions leak   Abstract -> Procrastinate!http://www.aleax.it/pycon_abst.pdf   (Alex Martelli : "Abstraction as a ...
Minimize A Tower of Abstraction                Simplify & lower the layer of abstractionExamples:● Work on file not BD if ...
CloudLeverage IAAS & PAAS infrastructure to build new SaaS
Cloud - PaaS vs IaaS  Pros                            ●    framework                 ●    less limits                     ...
QMining in CloudPrinciples:●   Easy deployment of environments●   Scalable by design●   Multi-tenant by design (dont manag...
the power of matlab for prod            What                                       HowpowerofPaaS(Platform as a Service)We...
Big DataLeverage cloud to process lot of data (hadoop)We use amazon EMR (hadoop, EC2 & S3)
Innovation
Why enterprises fail at       innovation? (blog)1.   Salon BI 2011: Philippe Nieuwbourg M&A2.   Boston CXO Forum 24 Octobe...
QMiner1. Simplify real user management2. Simplify business view management3. Simplify Persona management
QMiner     Simplify real user management 10% of your online users are experiencing                 slowness● 100% are loca...
QMiner & Social Graph             Leverage the social graph apisFacebook Social Graph:http://developers.facebook.com/docs/...
QMiner           Simplify business view managementYour are losing $10K/hour:● 100% are Male● 75% are using mobile device● ...
QMiner    Simplify persona management   None buying customers are:           93% male          67% single      87% high ed...
QMarketingSimplify online marketing management
Investing in online marketingand not getting the expected            ROI?
You cant find a globalsolution in this fragmentedmarket?
QMarketing - Marketing Management    Optimize your online Marketing investments
Hadoop for Channel Optimization
Non sales Patterns with social data
Summary●   Story●   QMining●   BI landscape - Issues (not simple, slow, costly)●   How QMining is leveraging:    ○   Open ...
QUESTIONSinfo@qmining.com
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How we Leverage Cloud, Big Data, Social Data at QMining (Salon BI nov 6 2012)

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BI landscape is changing drastically. Cloud, BIGDATA, Social Data and opensource are helping the democratization process that is required to fulfill the business gap between technology and today\'s business needs. As proof point, the results of several consulting engagements will be used as examples to support this assertion and to explain why QMining was created.

QMining builds software for the fragmented online marketing field. QMining has developed a Marketing Management Platform to help businesses measure and optimize the ROI of their online investments. In order to do so, we will present how we are leveraging amazon web services, BIGDATA frameworks, Python language, open-source and Social Data to give business insides to our customers.

We will also present the architecture of the QMining platform, the data used, and how the data is processed.

The presentation will conclude with some customer stories and real-life cases.
http://salonbi.com/en/content/how-we-leverage-cloud-bigdata-social-data-do-bi-qmining

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How we Leverage Cloud, Big Data, Social Data at QMining (Salon BI nov 6 2012)

  1. 1. How we leverage the cloud, big- data, social data to do BI? Salon BI 6 November 2012 francis@qmining.com Founder & CEO
  2. 2. Hidden Agenda● Story● QMining● BI landscape - Issues● How QMining is leveraging: ○ Open source ○ Cloud ○ Hadoop for Big data ○ Social data● Innovation ○ QMiner ○ QMarketing
  3. 3. Story
  4. 4. Products and ConsultingBig Data Knowledge Action
  5. 5. Big Data Predictive Analysis Patterns/clusters Any data includingKnowledge web traffic, social data, e-commerce transactionsAction
  6. 6. BI Landscape - Issues● Frustrating ○ not simple/not fast/costly● Increasing data & sources● User want more power (bypass IT)
  7. 7. QMining● Simple/fast/cost effective● Scalable● More power to the users (bypass IT)
  8. 8. Why?
  9. 9. ExamplesContext Enterprise QMining Big Player (content) 18 mois = failure 3 months = successonline marketing 180+ days = not 11 days = success doneonline KPI 30+ days 2 days (bots) investigationsIBM SPSS 15 days 1 day ... ...
  10. 10. Where?
  11. 11. Applications Online Marketing ex: Marketing Management PlatformIT ApplicationManagement payment ex: performance monitoring & QMining E-commerce ex: merchant retention troubleshooting IT Service Management ex: business process automation
  12. 12. How?
  13. 13. MethodologyPrinciples:● Open source● Minimize Abstraction● CloudTools:● Python● Hadoop (for Big Data)
  14. 14. Open SourceLeverage collaboration and openness to move faster -71% of clients dont use open source
  15. 15. All abstractions leak Abstract -> Procrastinate!http://www.aleax.it/pycon_abst.pdf (Alex Martelli : "Abstraction as a Leverage" )
  16. 16. Minimize A Tower of Abstraction Simplify & lower the layer of abstractionExamples:● Work on file not BD if possible● Low level linux command lines (cut, grep, sed etc.)● High level languages : python● Minimize # of languages; ex: Hadoop streaming (map/reduce=python)● Prototype on a laptop (atom N450)
  17. 17. CloudLeverage IAAS & PAAS infrastructure to build new SaaS
  18. 18. Cloud - PaaS vs IaaS Pros ● framework ● less limits ● deployment ● Scaling ● multi-tenant ● Pricing ● https ● log & data visualisation General Score +20 -20Recommendations: Protot Productio ype nThe best of both world might be heroku a Cloud application platform but we havent tried itmontreal python slides on a comparison (appengine vs amazon, pris & cons for a startup)
  19. 19. QMining in CloudPrinciples:● Easy deployment of environments● Scalable by design● Multi-tenant by design (dont manage multiple versions/instances)● REST API by design
  20. 20. the power of matlab for prod What HowpowerofPaaS(Platform as a Service)Web framework example coradiant : 100X speedup
  21. 21. Big DataLeverage cloud to process lot of data (hadoop)We use amazon EMR (hadoop, EC2 & S3)
  22. 22. Innovation
  23. 23. Why enterprises fail at innovation? (blog)1. Salon BI 2011: Philippe Nieuwbourg M&A2. Boston CXO Forum 24 October : Best Practice on Global Innovation (IBM, EMC, P&G, Intuit) Exploit vs Explore3. Brad Feld (Managing Director at Foundry Group) Startup community 29 October Notman house MTL Hierarchy vs network
  24. 24. QMiner1. Simplify real user management2. Simplify business view management3. Simplify Persona management
  25. 25. QMiner Simplify real user management 10% of your online users are experiencing slowness● 100% are located in China● 75% are using mobile device● 90% are using iphone http://qmining.qminer.com
  26. 26. QMiner & Social Graph Leverage the social graph apisFacebook Social Graph:http://developers.facebook.com/docs/reference/api/QMiner Example:http://fr.qmining.com/facebook/
  27. 27. QMiner Simplify business view managementYour are losing $10K/hour:● 100% are Male● 75% are using mobile device● 90% are using iphonehttp://qmining.qminer.com/api/clients/qmining/apps/fbtest/ruleset/
  28. 28. QMiner Simplify persona management None buying customers are: 93% male 67% single 87% high educatedPersona fit = 25%
  29. 29. QMarketingSimplify online marketing management
  30. 30. Investing in online marketingand not getting the expected ROI?
  31. 31. You cant find a globalsolution in this fragmentedmarket?
  32. 32. QMarketing - Marketing Management Optimize your online Marketing investments
  33. 33. Hadoop for Channel Optimization
  34. 34. Non sales Patterns with social data
  35. 35. Summary● Story● QMining● BI landscape - Issues (not simple, slow, costly)● How QMining is leveraging: ○ Open source with linux, python, github ○ Cloud with amazon, google appengine ○ Big data with hadoop ○ Social data with facebook api● Innovation ○ QMiner Simplify real user, business view & persona management ○ QMarketing simplify online marketing management
  36. 36. QUESTIONSinfo@qmining.com

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