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Breve estratto di 'Cross Channel Retailing Report 2012 - Ebeltoft Group'
 

Breve estratto di 'Cross Channel Retailing Report 2012 - Ebeltoft Group'

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Cross Channel Retailing Report 2012 è di esclusiva proprietà dell'Autore Ebeltoft Group. In slideshare per il Blog www.leapfrogeffect.wordpress.com, creato con licenza Creative Commons Attribuzione ...

Cross Channel Retailing Report 2012 è di esclusiva proprietà dell'Autore Ebeltoft Group. In slideshare per il Blog www.leapfrogeffect.wordpress.com, creato con licenza Creative Commons Attribuzione non commerciale.

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    Breve estratto di 'Cross Channel Retailing Report 2012 - Ebeltoft Group' Breve estratto di 'Cross Channel Retailing Report 2012 - Ebeltoft Group' Presentation Transcript

    • Global CrossChannel RetailingThe (un)connected store
    • EBELTOFT GROUP - INTRODUCTION North America: United States and Canada Ebeltoft Group is a worldwide alliance of retail consultancies with members in numerous mature and emerging retail markets. Responding to our client s demand and market globalization, we offer pragmatic retail consulting Europe: Denmark, France, Germany, Italy, Portugal, Romania, Spain, services and conduct global insight research. Turkey and United Kingdom. And Switzerland. We are unique in our ability to combine global retail expertise with deep local insight and turning this into innovative and practical solutions. Latin America: Brazil and Asia Pacific: Australia, China, Singapore Mexico and India
    • GLOBAL CROSS CHANNEL RETAILING BENCHMARK STUDY OBJECTIVES > Develop cross channel benchmarks; globally, by market and sector > Provide retailers with insights to prioritize cross channel solutions 4 SECTORS DIY Electrical Apparel Non-food generalist goods Hyper/Department store 17 COUNTRIES
    • GLOBAL CROSS CHANNEL RETAILING STUDY 144 RETAILERS
    • METHODOLOGYLeading retailers in each country were chosen across four retail categories. The retailers represent the largest or mostinfluential in their category.Each retailer’s store and online operations measured on 47 cross-channel indicators.
    • Key Findings
    • THE STATE OF GLOBAL CROSS-CHANNEL RETAILING
    • COUNTRY CROSS-CHANNEL CHAMPIONS
    • GLOBAL OVERVIEW: STRATEGIC RESPONSE TO ECOMMERCE
    • US AND UK MARKETS ARE MOST MATURE
    • GENERAL MERCHANDISE RETAILERS > Top 10 cross channel champions – General Merchandise Retailers
    • SPECIALTY FASHION > Top 10 cross channel champions – Specialty Fashion Retailers
    • DIY > Top 10 cross channel champions – DIY Retailers
    • ELECTRICAL GOODS > Top 10 cross channel champions – Electrical Goods Retailers
    • CONCLUSIONS 1 Cross channel capabilities: when and how, not if! 2 Mature markets will lead, but there will be no single path 3 Mid-tier retailer solutions emerge 4 Retailers will sequence cross channel development 5 Tablets will change store selling and the business case 6 Retail organizations will change; new skillsets emerge
    • GET IN TOUCH: EBELTOFT GROUP MEMBERS ROUND THE WORLD
    • FURTHER INFORMATION To obtain a copy of the report or for further information on the study, global and country level findings contact Ebeltoft Group or the Ebeltoft Group member in your region. Local EBBER CONTACT Ebeltoft Group Lourens Verweij I lourens.verweij@ebeltoftgroup.com Ebeltoft Group author Jim Okamura I jim@okamuraconsulting.com www.ebeltoftgroup.com