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Florida Memory Project     Florida’s Digital Archive    Present Measures of Usability  Future Site and Recommendations    ...
The Golden RuleA Web Site Should Never Get in the Way of the User
What is The Florida Memory Project?The Florida Memory Project is Florida’s Online               Digital Archive           ...
MythBuild It and They Will Come – Not Going to Happen!
What is Usability?“Usability is the “basic ability of users to achieve their goals within a system. Usability should accou...
Usability and the Florida Memory ProjectMarty, Alemanne& McClure (2010) identified a range of issues   that affect the abi...
Did you Know?        A Homepage is ViewedMore Than Any Other Page on a Website !
So . . .
Homepages are Real Estate•Home Page Architecture is your Identity•Central Issues:   •   A Logo for Identity   •   A Liquid...
The Florida Memory Project Homepage
Site Identity?         The Florida Memory Project Homepage Sponsor?                      Good Concise                     ...
Screen Real Estate                                Unused                                Content of Interest               ...
Florida Mangroves
Usability MethodsFour Approaches•Heuristics• Think Aloud• Cognitive Walkthrough• Interview
Definitions of Evaluation Measures    •Heuristics       •Evaluation of an interface by IT experts. Evaluators       measur...
Usability Evaluation Measures               MethodMethods         Type         Description        Pros         Cons       ...
•Visibility• Match Between the System and the Real World• User Control and Freedom• Consistency and Standards             ...
Heuristic Findings120%100%80%60%40%                    Nothing Available                       Failure20%                 ...
Four Basic Questions For Each Task1. Will the users try to complete the task?2. Will users notice the correct action?3. If...
Findings: Cognitive WalkthroughCW Assessment Questions               Subject 1   Subject 2   Subject 3Will users try to ac...
Cognitive Walkthrough – Time Per Task100% 90% 80% 70% 60%                                                           Failur...
• 3 Students tested       • Average time: 12 minutes   • Prompt       • To locate historic tourist destinations   • Errors...
InterviewNew, completely overhauled Florida Memory Project site isscheduled to be launched on July 1st.Direction for overh...
Some Questions PosedI understand that you have more than 550,000 documents that are difficult to access due to theirstorag...
Improved!Core Issues:   •Data has been migrated to a unified database – Omeka   • Backup data – Raid or Buffalo systems   ...
RecommendationsTo make site more Florida Friendly include:•Spanish Language Option• Create Personal Archive and Storybook•...
ReferencesUnited States. State Library and Archives of Florida. Florida Memory Project.  Retrieved from http://www.florida...
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Florida Memory Project and Usability

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The Florida Memory Project furnishes online access to evidentiary documents relating to the history and culture of Florida. At the time of this overview of the usability of the website, it was undergoing redesign and reconfiguration. As an exercise in tracking the obstacles to users, a surface examination of the site and general usability tests were performed. The problems identified with the site corresponded to those already identified in the literature and brought home the fact that documents presented online require assessment of user interests and information behavior.

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  • The mission is to provide access to documents of Florida’s history for “historians, genealogists, teachers, and students from across the state and beyond.” It provides support for K-12 Education as mandated by the “Sunshine State Standards” …Sunshine State Standards identify the core knowledge base for K-12 education.
  • The Archives supervisor explicitly asked me if I would let her see the results of what we found.
  • Heuristics –Evaluation of an interface by one or more human experts. Evaluators measure the usability, efficiency, and effectiveness of the interface based on 10 usability heuristics originally defined by Nielson.Think Aloud –Cognitive WalkthroughInterview
  • Transcript of "Florida Memory Project and Usability"

    1. 1. Florida Memory Project Florida’s Digital Archive Present Measures of Usability Future Site and Recommendations Vanja Anderson and Florence Paisey
    2. 2. The Golden RuleA Web Site Should Never Get in the Way of the User
    3. 3. What is The Florida Memory Project?The Florida Memory Project is Florida’s Online Digital Archive http://www.floridamemory.com/
    4. 4. MythBuild It and They Will Come – Not Going to Happen!
    5. 5. What is Usability?“Usability is the “basic ability of users to achieve their goals within a system. Usability should account for affective aspects of interaction.” Blandford& Buchanan, 2002
    6. 6. Usability and the Florida Memory ProjectMarty, Alemanne& McClure (2010) identified a range of issues that affect the ability of the user to achieve their goals. As recommended, the development team at the Florida Memory Project have overhauled the site. However, the development team would like to conduct several usability tests on the older site. The purpose is to identify the targeted user reactions to the old site with a view to ensuring the same usability problems are not repeated.
    7. 7. Did you Know? A Homepage is ViewedMore Than Any Other Page on a Website !
    8. 8. So . . .
    9. 9. Homepages are Real Estate•Home Page Architecture is your Identity•Central Issues: • A Logo for Identity • A Liquid Page • A Clearly Visible Search Feature • Multiple Navigation Menus • Harmonious Color – Websafe • Effective Use of All Space – Less is More!
    10. 10. The Florida Memory Project Homepage
    11. 11. Site Identity? The Florida Memory Project Homepage Sponsor? Good Concise Core Menu! This is Valuable Space What does empty do for you? Does anything Page Layout and indicate the Content of 575,000 Information Architecture? Documents …Imagine… other Possibilities…
    12. 12. Screen Real Estate Unused Content of Interest Web 2.0 Navigation Advocacy Site Identity Advertisement External Linkage Information ArchitectureRepresented in Percentage…
    13. 13. Florida Mangroves
    14. 14. Usability MethodsFour Approaches•Heuristics• Think Aloud• Cognitive Walkthrough• Interview
    15. 15. Definitions of Evaluation Measures •Heuristics •Evaluation of an interface by IT experts. Evaluators measure the usability, efficiency, and effectiveness of the interface based on 10 measures. • Think Aloud •Participants are asked to share their thoughts while completing specific goals. • Cognitive Walkthrough •A set of appropriate or characteristic tasks to be completed. Evaluators walk through specific tasks, noting problems. • Interview •Interviewsprovide details that users have experienced on the site.
    16. 16. Usability Evaluation Measures MethodMethods Type Description Pros Cons Quick No Ten Analysis of Overview feedback Heuristic Performance User Ease of the on fixes Standards system Problem Conducted Cognitive Investigatio Ease of Task detection at anyWalkthrough n Achievement not stage reliable Evaluators Sometime Express Few s hard toThink Aloud Testing express Experience Subjects problems Infrastructure, Detailed Often Design, information difficult to Interview Inquiry Metadata on topic sync
    17. 17. •Visibility• Match Between the System and the Real World• User Control and Freedom• Consistency and Standards Heuristics• Error Prevention• Recognition rather than Recall• Flexibility and Efficiency of Use• Aesthetic and Minimalist Design• Help Users Recognize and Recover from Errors• Help and Documentation
    18. 18. Heuristic Findings120%100%80%60%40% Nothing Available Failure20% Success Rate 0%
    19. 19. Four Basic Questions For Each Task1. Will the users try to complete the task?2. Will users notice the correct action?3. If users find the correct action, is it clear? Cognitive4 After the user takes an action, will they Walkthrough understand any feedback?Purpose: A cognitive walkthrough identifies salientproblems in the interface and navigation – thelearnability of the interface, its ease innavigation, and its functionality – Does it do whatit says it will do?
    20. 20. Findings: Cognitive WalkthroughCW Assessment Questions Subject 1 Subject 2 Subject 3Will users try to achieve the right Yes Yes Yes effect?Will user notice that the correct No Yes Yes action is available?Will the user associate with the No No No effect to be achieved? If the correct action isconducted, will the user see that No No No progress is being made?
    21. 21. Cognitive Walkthrough – Time Per Task100% 90% 80% 70% 60% Failure 50% 1 minute 40% 11-30 seconds 30% 1-10 seconds 20% 10% 0% Task Task Task Task Task Task Task Task Task Task 1 2 3 4 5 6 7 8 9 10
    22. 22. • 3 Students tested • Average time: 12 minutes • Prompt • To locate historic tourist destinations • Errors frequently occurred Think Aloud • Error Recovery/ Back button failed • Lack of information/content • Search tool – Search for current hotels resulted in Historic hotels and Historic MapsPrompt, Verbatim:Please search the Florida Memory Project website for historic touristdestinations that you and your family would be interested in visiting. Pleasesay everything that goes through your mind. You may stop when you havecome to a satisfying result or whenever you want to quit.
    23. 23. InterviewNew, completely overhauled Florida Memory Project site isscheduled to be launched on July 1st.Direction for overhauling the site is based on the recommendationsof Dr. Charles McClure, Nicole Alemanne, and Dr. Paul Marty.Discussed many issues…
    24. 24. Some Questions PosedI understand that you have more than 550,000 documents that are difficult to access due to theirstorage in 9 different databases – have you had a chance to address this? Yes. We hired an IT expert. He has integrated all databases into 1 platform, Omeka – as recommended. All records have been migrated.How are you handing backup? The Raid or Buffalo system is under consideration now.How do you envision your target audience—your main users? Years of data collected through log analysis, user requests—email, phone, records. They are: historians, genealogists, teachers, archivists, publishers, students.The Homepage points out that ―selected‖ materials are placed online. What criteria do you use? The materials most requested by these groups – our new main navigation bar targetsthe 6 main collections. In order – Photography, Video, Audio, Collections, Exhibits, Class. We also have a new search feature that works across collections.What is your greatest challenge right now as you reconfigure the system and site? Borne digital materials are difficult. We need to establish guidelines and standards.
    25. 25. Improved!Core Issues: •Data has been migrated to a unified database – Omeka • Backup data – Raid or Buffalo systems • Collections can be cross searched • Option to select for photographs in color or B&W • Metadata has been standardized using MARC AMC • Subject access through LOC subject headings & folksonomy • Strategies for the preservation of borne digital • Quiet, Minimalist Interface Design
    26. 26. RecommendationsTo make site more Florida Friendly include:•Spanish Language Option• Create Personal Archive and Storybook• Embedded Video Tutorial for Using Archives and Site• Hurricane Digital Memory Bank• Online Archive Shop
    27. 27. ReferencesUnited States. State Library and Archives of Florida. Florida Memory Project. Retrieved from http://www.floridamemory.orgFuhr, N., Giannis, T. Aalberg, T. et al. (2007). Evaluation of digital libraries.International Journal of Digital Libraries, 8, 21-38.Hoppmann, T. K. (2007). Examining the ―point of frustration‖: The think aloud method applied to online search tasks. Quality and Quantity, 43, 211-224.Marty, P., Alemanne, N., & McClure, C. (2010). Florida Memory Project—long range plan: Final report. Information Institute, Florida State University. FL: Tallahassee.United States. U.S. Department of Health and Human Services. Usability: Your guide for developing usable and useful websites. The Homepage. Retrieved fromhttp:www.usability.govZaphiris, P. Kurniawan, S. (2007). Human computer interaction research in web design andevaluation. London: Idea Group.
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