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  • 1. Do you Wiki? Exploring the Use of Web 2.0 Technologies Bryan Chapman Chief Learning Strategist Chapman Alliance [email_address]
  • 2. Early Web Early Web Social Web Learning Web
    • Personal Web Pages
    • Online Encyclopedias
    • MP3.com
    • Banner Ads
    • Online Stores
    • Bookstore
    • Content Management
    • Website Stickiness
    • Email Communication
  • 3. Early Web to “Social Web” Early Web Social Web Learning Web
    • Personal Web Pages
    • Online Encyclopedias
    • MP3.com
    • Banner Ads
    • Online Stores
    • Bookstore
    • Content Management
    • Website Stickiness
    • Email Communication
    Blogs Wikipedia Napster Google Adsense Ebay Auctions Book Reviews Wikis Democratic syndication MySpace.com
  • 4. Traditional Learning Management Model New Hire Orientation Learning Portal - Formal LMS – Learning Portal Sales Process Leadership Computer Applications Safety Product Knowledge Job-specific Skills
  • 5. Knowledge Management Traditional KM Centralized Knowledge Assets Expert Learner Instructor Worker Manager Mentor Expert Learner Sales
  • 6. Using both approaches simultaneously Traditional KM Centralized Knowledge Assets Expert Learner Manager Mentor Expert Sales LMS – Learning Portal Sales Process Leadership Computer Applications Safety Product Knowledge Job-specific Skills Learning Portal - Formal New Hire Orientation
  • 7. Informal Learning “ Informal learning is simply that, which is not directed by an organization or somebody in a control position.” - Jay Cross webinar poll
  • 8. What about tacit knowledge? Explicit Knowledge Tacit Knowledge
    • Identifying is difficult
    • Documenting is even more difficult
  • 9. Formal vs. Informal Learning Formal Informal (ad hoc)
    • Classroom Events
    • Online courses
    • Virtual Classroom
    • Collaboration
    • Communities of practice
    • Access to Experts
    • Mentors
    • Knowledgebanks
    How?
  • 10. New Tools for the Trainer’s Toolkit
    • Wiki
    • Blog
    • Podcast
    • Videoblog (vlog)
    webinar poll
  • 11. “ Wiki”
  • 12. Do you “Wiki”?
  • 13. Definition of Wiki
    • Wiki:
    • A website created by a group; rather than by an individual.
    • In Hawaiian, Wiki means “quick”
    • W hat I K now I s… (descriptive of the process of collaborative content development.
  • 14. Ideas for using Wikis in Learning
    • Ad hoc, Knowledge Management Repository
    • Centralized location for documenting and organizing procedural information
    • Group-based learning assignments (work as a team)
    • Soliciting information from Subject Matter Experts; allowing a group of experts to contribute and edit content.
    • Creating content with varying points of view (Groupthink)
    • Learning content delivery for content that changes rapidly (bio-technology).
    • Learn by teaching (Wiki authors)
  • 15. Danger when using Wikis USA Today editor suspected in Assassination of both John and Bobby Kennedy May 26, 2005 USA Today editor suspected in Assassination of both John and Bobby Kennedy FALSE STORY "John Seigenthaler Sr. was the assistant to Attorney General Robert Kennedy in the early 1960's. For a brief time, he was thought to have been directly involved in the Kennedy assassinations of both John, and his brother, Bobby. Nothing was ever proven."
  • 16. Tips to successfully using Wikis for Learning
    • Work on the initial taxonomy as a group, then turn them loose
    • The more specific the topic focus, the better the content.
    • Designated time period (when used as part of a structured course)
    • Allow the Wiki to develop organically without enforcing too much workflow
    • Allow learners to correct each other; rather than jumping in to correct problems (constructivist approach)
    • Hold informal training sessions to teach Wiki syntax especially to Subject Matter Expert
    • Lead by example – post excellent content
  • 17. “ Blog”
  • 18. Definition of Blog
    • Blog: (short of Weblog):
    • Webpage made up of regular entries in reverse chronological order, containing commentary by the blog owner
    • Used for information sharing, collaboration, and debate
  • 19. Title here….
  • 20. Title here….
  • 21. Title here….
  • 22. Blog Stats
    • 7% of the 120 million U.S. adult, internet users have created a blog (8 million blogs)
    • 27% of Internet users read blogs (32 million people).
    • Only 38% even know what a blog is.
  • 23. “ vlog”
  • 24. Definition of Videoblog (vlog)
    • Videoblog (vlog):
    • A blog that uses video as the primary content
    • The video is linked to within a videoblog post and usually accompanied by supporting text, images, and additional metadata tags to provide context.
    • The components that make up a Vlogosphere or Blogosphere (a community of vlogs)
  • 25. Title here….
  • 26. Title here…. ...most popular videoblogs on the Web 200,000 viewers
  • 27. Low-cost production
  • 28. RocketBoom compared to TV Program
    • Consumer-brand, video camera; laptop; two lights & a map
    • Almost zero overhead costs
    • Very minimal distribution costs (web-delivered)
    • Global distribution (world wide demand)
    • Large potential audience
    • $0 spent on promotion – 100% word of mouth
    • Engage audience in topical discussions
    • Audience can submit stories (including their own video content)
  • 29. Vlogs (thinking outside the box)
  • 30. Vlogs gone Wild! www.anivegvideo.com
  • 31. “ podcast”
  • 32. University Lectures via podcasts
    • Pilot tests (By Apple) at universities such as Stanford, University of Washington, Missouri, etc.
    • Students who can’t attend class have the option to download courses.
    • Take classes while exercising or traveling.
  • 33. Title here….
  • 34. Title here….
  • 35. iPod Training for Medical
    • Doctors losing ability to listen to subtle rhythms that point to murmurs, valve problems, lung conditions.
    • Problem: ordering too many high cost scans and tests.
    • Dr. Barrett (Temple University) recorded example tracks.
    • Converted to MP3 for iPod download
    • Only 30% correct diagnosis before iPod training
    • 80% after doing 500 reps (2 hours)
    http://www.time.com/time/health/article/0,8599,1150017,00.html January, 2006
  • 36. Early Web to “Social Web” Early Web Social Web Learning Web
    • Personal Web Pages
    • Online Encyclopedias
    • MP3.com
    • Banner Ads
    • Online Stores
    • Bookstore
    • Content Management
    • Website Stickiness
    • Email Communication
    Blogs Wikipedia Napster Google Adsense Ebay Auctions Book Reviews Wikis Democratic syndication MySpace.com
  • 37. Application of Social Web to Learning Early Web Social Web Learning Web
    • Personal Web Pages
    • Online Encyclopedias
    • MP3.com
    • Banner Ads
    • Online Stores
    • Bookstore
    • Content Management
    • Website Stickiness
    • Email Communication
    Blogs Wikipedia Napster Google Adsense Ebay Auctions Book Reviews Wikis Democratic syndication MySpace.com Focused topic forums Multi-author Knowledge store Learner file sharing Personal Learning Plan Peer-to-peer learning market Content, Mentor Reviews Workflow, Just-in-Time Learning syndication Social Learning Network
  • 38. Questions??? Bryan Chapman Chief Learning Strategist Chapman Alliance [email_address]
  • 39. Learning Blog Recommendations:
    • www.internettime.com
    • www.willatworklearning.com
    • www. learningcircuits.blogspot.com
    • www.elearningpost.com
  • 40. Blog Creation Tools:
    • www.blogger.com (#14 in Global, Top 100)
    • www.wikibooks.com
    • www.bblog.com
    • www.blogcms.com
    • www.sixapart.com/movabletype
    • www.nucleuscms.org
    • www.pivotlog.net
    • www.s9y.org
    • www.spip.net
    • www.textpattern.com
    • www.wordpress.org
  • 41. Podcast – Tools and Services
    • www.odeo.com (free podcast posting through a telephone)
    • www.audioblog.com (monthly service fee)
    • http://audacity.sourceforge.net/ (free, open-source sound editing software)
    • www.audioblogger.com (free, puts audio inside your blog on blogger.com)
    • www.industrialaudiosoftware.com
    • www.mixcastlive.com
    • … .just about any audio recording software capable of creating .mp3 files
  • 42. Wiki Sites:
    • www.wikispaces.com ($5 a month for private Wikis)
    • www.socialtext.com
    • www.jot.com
    • www.atlassian.com
    • www.twiki.org
    • www.zwiki.org
    • www.pbwiki.com
    • www.snipsnap.org
    • www.openwiki.com
    • www.mediawiki.org
    • www.wikibooks.org (same engine used for wikipedia)