• Competition based on team
• 33 Personas:
• June 10th: Firefox Cup announced via Mozilla
• June 16th: Round 1 country winner announced.
• June 23rd: Round 2 country winner announced.
• June 30th: Round 3 country winner announced.
• July 7th: Round 4 country winner announced.
• July 14th: Overall country winner announced.
• Highlighting FootieFox add-on
• Provides up-to-date scores on games
right from Firefox
How to help!
• PR Outreach:
• Please join alias if you haven’t: Premail@example.com
• Tech, consumer + football press + bloggers
• Spread the word via Social Media:
• Share your team’s Persona on your twitter + Facebook
accounts (personal + local community)
• Blog, blog, blog!
• Will share draft post prior to June tomorrow
• Translate, rewrite, etc on community + personal blogs
• Allow users to stay connected to World
Cup via Firefox
• Expose users to Personas
• Increase overall Personas usage