0
Marketing Firefox 3.6
In a nutshell:


•   Update key user and developer touchpoints

•   Engage our community

•   Acquire new users

•   Messa...
Creative
DevMarketing
Hacks Blog

•   Redesign launched January 6th in preparation for
    Firefox 3.6 launch

•   16 posts about Firefox 3.6 de...
@mozhacks
about:hacks

• First issue sent to 2K subscribers on
  December 21st


• 450+ new subscribers between first issue
  and Fir...
Other channels


• Under the Hood page on mozilla.com

• Firefox 3.6 for Developers on MDC
Community Marketing
 Goals: Grow engagement channels
  & drive awareness of Personas




                630,000 to 714,00...
PR: A snapshot
•   Notable Media Impact:

    •   Trending topic on Twitter and Mashable

    •   Katie Boehret, WSJ (Walt...
Firefox 3.6 Marketing
Upcoming SlideShare
Loading in...5
×

Firefox 3.6 Marketing

419

Published on

Brief overview of Firefox 3.6 marketing efforts, including DevMarketing, PR, Community and creative.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
419
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • i.e. the launch team
  • April 30 = 256,326
    Now ~ 273,397
  • i.e. the launch team
  • i.e. the launch team
  • i.e. the launch team
  • April 30 = 256,326
    Now ~ 273,397
  • April 30 = 256,326
    Now ~ 273,397
  • April 30 = 256,326
    Now ~ 273,397
  • April 30 = 256,326
    Now ~ 273,397
  • i.e. the launch team
  • Transcript of "Firefox 3.6 Marketing"

    1. 1. Marketing Firefox 3.6
    2. 2. In a nutshell: • Update key user and developer touchpoints • Engage our community • Acquire new users • Messaging focus on personalization, plugin updater and stability
    3. 3. Creative
    4. 4. DevMarketing
    5. 5. Hacks Blog • Redesign launched January 6th in preparation for Firefox 3.6 launch • 16 posts about Firefox 3.6 developer features leading up to the release + launch day post • 29K visitors on 3.6 launch day; highest since 3.5 • Top post: WOFF • 70K page views in January • 220 comments and pingbacks
    6. 6. @mozhacks
    7. 7. about:hacks • First issue sent to 2K subscribers on December 21st • 450+ new subscribers between first issue and Firefox 3.6 • Second issue coming next week
    8. 8. Other channels • Under the Hood page on mozilla.com • Firefox 3.6 for Developers on MDC
    9. 9. Community Marketing Goals: Grow engagement channels & drive awareness of Personas 630,000 to 714,000 58,685 to 85,000
    10. 10. PR: A snapshot • Notable Media Impact: • Trending topic on Twitter and Mashable • Katie Boehret, WSJ (Walt Mossberg’s sidekick) Tweeted persona in campaign format • Front page of WIRED, Techmeme and Mashable • Video embedded on Chicago Tribune, Lifehacker and ZDNET • Media Coverage: 75 positive stories (tier 1 & 2) • Briefings with key technology reporters: 17 • 44% growth of @firefox followers
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×