Community Marketing Call, Mar. 17th

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Slides to accompany March 17th's Mozilla Marketing call.

Slides to accompany March 17th's Mozilla Marketing call.

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Transcript

  • 1. Community Marketing Call March 17, 2010
  • 2. Agenda • EU Ballot - Open to Choice • Community Spotlight Submissions • Campus Reps update • Thunderbird update • Social Media • Balkan 2010 event • SxSW
  • 3. Open to Choice
  • 4. Open to Choice Blog • March 16th: “When browser choice might not be helpful” • This weekend: Recap of community efforts • Week of March 22nd: Survey findings in Europe around browsers
  • 5. @opentochoice • Over 1,000 followers • Following almost 500 people • Are you tweeting? Let us know + we’ll follow up. • Content: blog posts and interesting comments
  • 6. Localized Tweets • We would like to send localized Tweets from @opentochoice • Similar l10n process as for Facebook updates • Suggest your topic or take one from the wiki and translate the Tweet • Content suggestions: local press coverage, community activities, browser choice screen sightings, blog posts, the activity tracker
  • 7. Phase III • Large-scale interactive campaign to garner more awareness of browser choice • Aim to create easy, fun way of raising awareness of how important the browser is and choosing one. • Social media would be the ideal platform • Audience: Not very tech-savvy people • Current idea: Quiz/survey • IRC brainstorm: Thursday the 18th of March from 5pm to 6pm CET on #opentochoice
  • 8. Sign up • Still open: https://guides.mozilla.org/ Marketing/OpentoChoice/powerteam • Please sign up even if you’re already contributing • Info on entire program: https:// guides.mozilla.org/Marketing/ OpentoChoice
  • 9. Submit your good work! • http://bit.ly/mozspotlight • Looking for social media, events, design work, campus rep campaigns, localized marketing materials and more! • Get recognition for your work + community • Inspire fellow community members with a set of best practices
  • 10. Submit your good work! • http://bit.ly/mozspotlight • Looking for social media, events, design work, campus rep campaigns, localized marketing materials and more! • Get recognition for your work + community • Inspire fellow community members with a set of best practices
  • 11. Campus Reps
  • 12. Update • Soon to be “Student Reps” • Check out the new Student Reps plan: http:// www.slideshare.net/dailycavalier/campus-reps-plan-v5
  • 13. Social Media
  • 14. Update • Facebook: • Close to 1,000,000 fans • Be the face of Firefox: http://bit.ly/fbfirefox • Help us track your community’s Facebook + twitter accounts • Considering custom Facebook tab to aggregate these! • http://bit.ly/cvnfha
  • 15. SXSW Interactive March 12 - 16, 2010 Preliminary Recap
  • 16. SXSW Interactive Sessions • View Source Has a Posse - Aza Raskin • Offering Your Content in 100 Languages - Seth Bindernagel • What’s Open Video and Why Does It Matter? - Mark Surman • Wow, That’s Cool... Fun with HTML Video - Chris Blizzard
  • 17. SXSW Interactive Other Activities • Jetpack for Learning Design Camp - Finalized prototypes and had demonstrations and judging on Friday 3/12. Winners announced at Happy Hour Party. • Add-ons “All You Can Mini Golf Meetup” - Held meetup at Peter Pan Mini Golf and gave out lots of Rock Your Firefox swag.
  • 18. SXSW Interactive Mozilla Happy Hour Party • Line started forming over an hour before the event started. • Local Motors Rally Fighter Car at entrance. • Approximately 900+ people came. • Press in attendance included WIRED, Popular Mechanics, RWW, New York Times, KXAN Local News. • Joi Ito came to announce the Jetpack for Learning winners and the 3 winners received a ride in the Rally Fighter car.
  • 19. SXSW Interactive Mozilla Happy Hour Party
  • 20. SXSW Interactive Press • Party: http://www.wired.com/ underwire/2010/03/sxsw-2010- photos-saturday/ • Community Blog Post: http:// aniszczyk.org/2010/03/14/sxsw- mozilla-and-budget-envy/ • Jetpack Winner Post: http:// blog.mozilla.com/blog/ 2010/03/14/%E2%80%9Cjetpack-for- learning%E2%80%9D-design-challenge- winners-announced-at-sxsw/