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Community Marketing Call, Mar. 17th
Community Marketing Call, Mar. 17th
Community Marketing Call, Mar. 17th
Community Marketing Call, Mar. 17th
Community Marketing Call, Mar. 17th
Community Marketing Call, Mar. 17th
Community Marketing Call, Mar. 17th
Community Marketing Call, Mar. 17th
Community Marketing Call, Mar. 17th
Community Marketing Call, Mar. 17th
Community Marketing Call, Mar. 17th
Community Marketing Call, Mar. 17th
Community Marketing Call, Mar. 17th
Community Marketing Call, Mar. 17th
Community Marketing Call, Mar. 17th
Community Marketing Call, Mar. 17th
Community Marketing Call, Mar. 17th
Community Marketing Call, Mar. 17th
Community Marketing Call, Mar. 17th
Community Marketing Call, Mar. 17th
Community Marketing Call, Mar. 17th
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Community Marketing Call, Mar. 17th

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Slides to accompany March 17th's Mozilla Marketing call.

Slides to accompany March 17th's Mozilla Marketing call.

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  • Transcript

    • 1. Community Marketing Call March 17, 2010
    • 2. Agenda • EU Ballot - Open to Choice • Community Spotlight Submissions • Campus Reps update • Thunderbird update • Social Media • Balkan 2010 event • SxSW
    • 3. Open to Choice
    • 4. Open to Choice Blog • March 16th: “When browser choice might not be helpful” • This weekend: Recap of community efforts • Week of March 22nd: Survey findings in Europe around browsers
    • 5. @opentochoice • Over 1,000 followers • Following almost 500 people • Are you tweeting? Let us know + we’ll follow up. • Content: blog posts and interesting comments
    • 6. Localized Tweets • We would like to send localized Tweets from @opentochoice • Similar l10n process as for Facebook updates • Suggest your topic or take one from the wiki and translate the Tweet • Content suggestions: local press coverage, community activities, browser choice screen sightings, blog posts, the activity tracker
    • 7. Phase III • Large-scale interactive campaign to garner more awareness of browser choice • Aim to create easy, fun way of raising awareness of how important the browser is and choosing one. • Social media would be the ideal platform • Audience: Not very tech-savvy people • Current idea: Quiz/survey • IRC brainstorm: Thursday the 18th of March from 5pm to 6pm CET on #opentochoice
    • 8. Sign up • Still open: https://guides.mozilla.org/ Marketing/OpentoChoice/powerteam • Please sign up even if you’re already contributing • Info on entire program: https:// guides.mozilla.org/Marketing/ OpentoChoice
    • 9. Submit your good work! • http://bit.ly/mozspotlight • Looking for social media, events, design work, campus rep campaigns, localized marketing materials and more! • Get recognition for your work + community • Inspire fellow community members with a set of best practices
    • 10. Submit your good work! • http://bit.ly/mozspotlight • Looking for social media, events, design work, campus rep campaigns, localized marketing materials and more! • Get recognition for your work + community • Inspire fellow community members with a set of best practices
    • 11. Campus Reps
    • 12. Update • Soon to be “Student Reps” • Check out the new Student Reps plan: http:// www.slideshare.net/dailycavalier/campus-reps-plan-v5
    • 13. Social Media
    • 14. Update • Facebook: • Close to 1,000,000 fans • Be the face of Firefox: http://bit.ly/fbfirefox • Help us track your community’s Facebook + twitter accounts • Considering custom Facebook tab to aggregate these! • http://bit.ly/cvnfha
    • 15. SXSW Interactive March 12 - 16, 2010 Preliminary Recap
    • 16. SXSW Interactive Sessions • View Source Has a Posse - Aza Raskin • Offering Your Content in 100 Languages - Seth Bindernagel • What’s Open Video and Why Does It Matter? - Mark Surman • Wow, That’s Cool... Fun with HTML Video - Chris Blizzard
    • 17. SXSW Interactive Other Activities • Jetpack for Learning Design Camp - Finalized prototypes and had demonstrations and judging on Friday 3/12. Winners announced at Happy Hour Party. • Add-ons “All You Can Mini Golf Meetup” - Held meetup at Peter Pan Mini Golf and gave out lots of Rock Your Firefox swag.
    • 18. SXSW Interactive Mozilla Happy Hour Party • Line started forming over an hour before the event started. • Local Motors Rally Fighter Car at entrance. • Approximately 900+ people came. • Press in attendance included WIRED, Popular Mechanics, RWW, New York Times, KXAN Local News. • Joi Ito came to announce the Jetpack for Learning winners and the 3 winners received a ride in the Rally Fighter car.
    • 19. SXSW Interactive Mozilla Happy Hour Party
    • 20. SXSW Interactive Press • Party: http://www.wired.com/ underwire/2010/03/sxsw-2010- photos-saturday/ • Community Blog Post: http:// aniszczyk.org/2010/03/14/sxsw- mozilla-and-budget-envy/ • Jetpack Winner Post: http:// blog.mozilla.com/blog/ 2010/03/14/%E2%80%9Cjetpack-for- learning%E2%80%9D-design-challenge- winners-announced-at-sxsw/

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