Community Marketing Call, April 14th
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Community Marketing Call, April 14th

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Slides for the April 14th community marketing call. Dial-in Info: +1.650.903.0800, followed by 92# and then 7391#. Or you can use our toll-free number: +1.800.707.2533, followed by 369# and then ...

Slides for the April 14th community marketing call. Dial-in Info: +1.650.903.0800, followed by 92# and then 7391#. Or you can use our toll-free number: +1.800.707.2533, followed by 369# and then 7391#. You can also watch the meeting live in Open Video at Air Mozilla. http://air.mozilla.com/marketing/

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  • Choose an Event <br /> Pick a good time of year and find out what events are coming up. <br /> There will be several events throughout the year that will be good choices for promoting Firefox. <br /> Create a short list of events you want to participate in. <br /> If you can&apos;t get into your first choice, have a few backups. <br /> You can always do more than one! <br /> Be prepared and remember the deadlines. <br /> Get your application in on time. <br /> Take care of any deposits for your booth. <br /> Sign people up to help. <br /> Plan for your Booth <br /> Booth or table? <br /> Decide which will be best based on cost, type of event, etc. <br /> If you need support, have a fundraiser and find volunteers. <br /> Choose your location. <br /> Be sure to find a place with lots of foot traffic. <br /> Make sure your signage will be visible. <br /> Try to coordinate your location close to similar booths. <br /> Work with others. <br /> Consider getting a booth with other open source organizations (e.g. Linux clubs) or other common interest groups (e.g. accessibility). <br /> Work together to make a bigger impact. <br /> Prepare your Messaging <br /> Talk about Firefox and the features you feel are most important to them. <br /> Firefox has so many great features and reasons why people make the switch. <br /> Trying to tell people about all of them can be overwhelming. <br /> Choose a few points based on the audience and focus on those. <br /> Show them how things work. <br /> People believe what they see. Include displays that help demonstrate your points. Be creative! <br /> Let people try out Firefox 3.5 on the spot and ask questions. <br /> Tell them about Mozilla and our mission. <br /> Take the opportunity to educate people about open source, the "open Web", and why Mozilla is a unique project and organization. <br /> Show them why Firefox is more than just a browser. <br /> Give out Mozilla Foundation flyers/brochures. <br /> &#xA0; <br /> Create Incentives <br /> Free swag. <br /> Getting people to your booth is as easy as giving away free swag! <br /> Contact Mozilla as early as possible to get your swag pack in time (please allow at least 3-4 weeks for delivery). <br /> Create your own Firefox promotional materials. <br /> Use the Firefox wordmark/logo to create your own t-shirts, flyers, and posters. <br /> Submit a design to the Community Store and encourage people check out all the designs. <br /> Make it interactive and fun. <br /> Come up with an attraction that will make people who haven&apos;t heard of Firefox want to check out your booth. <br /> Install Firefox/Fennec on a device that people will want to play with. Try the Nokia n810, Nintendo DS, or a Netbook <br /> Show off our furry mascots! <br /> Foxkeh loves to tell people about Firefox. Find a plush version to help man the booth <br /> &#xA0; <br />
  • Choose an Event <br /> Pick a good time of year and find out what events are coming up. <br /> There will be several events throughout the year that will be good choices for promoting Firefox. <br /> Create a short list of events you want to participate in. <br /> If you can&apos;t get into your first choice, have a few backups. <br /> You can always do more than one! <br /> Be prepared and remember the deadlines. <br /> Get your application in on time. <br /> Take care of any deposits for your booth. <br /> Sign people up to help. <br /> Plan for your Booth <br /> Booth or table? <br /> Decide which will be best based on cost, type of event, etc. <br /> If you need support, have a fundraiser and find volunteers. <br /> Choose your location. <br /> Be sure to find a place with lots of foot traffic. <br /> Make sure your signage will be visible. <br /> Try to coordinate your location close to similar booths. <br /> Work with others. <br /> Consider getting a booth with other open source organizations (e.g. Linux clubs) or other common interest groups (e.g. accessibility). <br /> Work together to make a bigger impact. <br /> Prepare your Messaging <br /> Talk about Firefox and the features you feel are most important to them. <br /> Firefox has so many great features and reasons why people make the switch. <br /> Trying to tell people about all of them can be overwhelming. <br /> Choose a few points based on the audience and focus on those. <br /> Show them how things work. <br /> People believe what they see. Include displays that help demonstrate your points. Be creative! <br /> Let people try out Firefox 3.5 on the spot and ask questions. <br /> Tell them about Mozilla and our mission. <br /> Take the opportunity to educate people about open source, the "open Web", and why Mozilla is a unique project and organization. <br /> Show them why Firefox is more than just a browser. <br /> Give out Mozilla Foundation flyers/brochures. <br /> &#xA0; <br /> Create Incentives <br /> Free swag. <br /> Getting people to your booth is as easy as giving away free swag! <br /> Contact Mozilla as early as possible to get your swag pack in time (please allow at least 3-4 weeks for delivery). <br /> Create your own Firefox promotional materials. <br /> Use the Firefox wordmark/logo to create your own t-shirts, flyers, and posters. <br /> Submit a design to the Community Store and encourage people check out all the designs. <br /> Make it interactive and fun. <br /> Come up with an attraction that will make people who haven&apos;t heard of Firefox want to check out your booth. <br /> Install Firefox/Fennec on a device that people will want to play with. Try the Nokia n810, Nintendo DS, or a Netbook <br /> Show off our furry mascots! <br /> Foxkeh loves to tell people about Firefox. Find a plush version to help man the booth <br /> &#xA0; <br />
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Community Marketing Call, April 14th Community Marketing Call, April 14th Presentation Transcript

  • Community Marketing Call April 14, 2010
  • Agenda • Marketing Survey • World Cup • Firefox Education Update • Student Reps • TEDx Sarajevo + OpenCafe • Balkans InterCommunity Event  • Thunderbird
  • Why did we want to create this • Need for more materials about general Firefox and Mozilla. • Looking to scale our events program and create more leverage. • Instead of doing a few events a year where we work 1:1, we are now able to have more events and participation from you!
  • World Cup
  • Goals (or Goooooaaaaals!) • Create campaign to generate excitement around the World Cup • Aim is to reinforce Firefox is the best way to stay connected to the game online.
  • Personas • Personas Competition • Each country has a Persona, and the “team” with the most average fans over the tournament wins. •  Secret Prize
  • Add-on • Feature Add-Ons as the best way to stay connected. • Looking for Partners to do content.
  • Show us your passion! • Download Personas • Throw Firefox Viewing Parties • Firefox Football-themed swag • Twibbon • Facebook & Twitter • Youtube & Flickr
  • Spread Firefox Education Toolkit
  • 2 New Pieces Added • Banner • Event Promotional Flyer
  • Localization of Toolkit • Currently there are a number of pieces that can be localized:   • 5 pieces of print collateral (the event promotional flyer and event banner don't require localization.)   • 4-Up Flyer • Firefox: World's Best Browser • How to Choose a Web Browser • What is Mozilla? • Student Rep Program • Presentation- Mozilla Firefox: Meet the World's Best Browser
  • Localization of Toolkit • Currently there are a number of pieces that can be localized:   • 5 pieces of print collateral (the event promotional flyer and event banner don't require localization.)   • 4-Up Flyer • Firefox: World's Best Browser • How to Choose a Web Browser • What is Mozilla? • Student Rep Program • Presentation- Mozilla Firefox: Meet the World's Best Browser
  • http://mozilla.sarahdoherty.net/ sfxedutoolkit_l10n.zip All instructions are included in .zip file.
  • Localization of Toolkit • Once you are done localizing the materials we would love to link back. In order to be added to this section: • Create a microsite page on your community website or blog for the education toolkit.   • Include the copy from spreadfirefox.com/edutoolkit (localized of course). Also, if you have any tips or tricks for using the materials locally please include them! • Place links to all of the files you localized for download on your microsite. • Send an e-mail sarah@mozilla.com
  • www.spreadfirefox.com/edutoolkit
  • A few tips for planning events • Choose an event. • Pick a good time of year and find out what events are coming up. • Plan your Booth or Presentation • Booth or table? • Location? • Teamwork! • Prepare Your Messaging! • Hint use the toolkit! • Create Incentives • Swag (fill out the marketing events request form to let us know about your event) • Use the toolkit materials! Or create some of your own! • Make it fun!
  • Make sure to track your success • Add to the Spread Firefox Events Calendar (select Firefox Education as your category!) • Fill out our Community Spotlight survey. • Tag it! Flickr/Twitter/Social Media with the hashtag #fxedu
  • Thunderbird • Doing our first funnel cake builds this week. • Getting good feedback on surveys, end-user survey and uninstall.  Anyone interested in helping us do more surveys? • Thunderbird 2.0.0.24 is our last planned security and stability update. • Feedback on Quick Filter add-on and Migration Assistant • http://clarkbw.net/blog/2010/04/02/quick-filtering-in- thunderbird/ • http://weblog.latte.ca/blake/employment/mozilla/ thunderbird/migrationAssistantV1
  • www.spreadfirefox.com/edutoolkit