Community Marketing Call, April 14th

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Slides for the April 14th community marketing call. Dial-in Info: +1.650.903.0800, followed by 92# and then 7391#. Or you can use our toll-free number: +1.800.707.2533, followed by 369# and then …

Slides for the April 14th community marketing call. Dial-in Info: +1.650.903.0800, followed by 92# and then 7391#. Or you can use our toll-free number: +1.800.707.2533, followed by 369# and then 7391#. You can also watch the meeting live in Open Video at Air Mozilla. http://air.mozilla.com/marketing/

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  • Choose an Event
    Pick a good time of year and find out what events are coming up.
    There will be several events throughout the year that will be good choices for promoting Firefox.
    Create a short list of events you want to participate in.
    If you can't get into your first choice, have a few backups.
    You can always do more than one!
    Be prepared and remember the deadlines.
    Get your application in on time.
    Take care of any deposits for your booth.
    Sign people up to help.
    Plan for your Booth
    Booth or table?
    Decide which will be best based on cost, type of event, etc.
    If you need support, have a fundraiser and find volunteers.
    Choose your location.
    Be sure to find a place with lots of foot traffic.
    Make sure your signage will be visible.
    Try to coordinate your location close to similar booths.
    Work with others.
    Consider getting a booth with other open source organizations (e.g. Linux clubs) or other common interest groups (e.g. accessibility).
    Work together to make a bigger impact.
    Prepare your Messaging
    Talk about Firefox and the features you feel are most important to them.
    Firefox has so many great features and reasons why people make the switch.
    Trying to tell people about all of them can be overwhelming.
    Choose a few points based on the audience and focus on those.
    Show them how things work.
    People believe what they see. Include displays that help demonstrate your points. Be creative!
    Let people try out Firefox 3.5 on the spot and ask questions.
    Tell them about Mozilla and our mission.
    Take the opportunity to educate people about open source, the "open Web", and why Mozilla is a unique project and organization.
    Show them why Firefox is more than just a browser.
    Give out Mozilla Foundation flyers/brochures.
     
    Create Incentives
    Free swag.
    Getting people to your booth is as easy as giving away free swag!
    Contact Mozilla as early as possible to get your swag pack in time (please allow at least 3-4 weeks for delivery).
    Create your own Firefox promotional materials.
    Use the Firefox wordmark/logo to create your own t-shirts, flyers, and posters.
    Submit a design to the Community Store and encourage people check out all the designs.
    Make it interactive and fun.
    Come up with an attraction that will make people who haven't heard of Firefox want to check out your booth.
    Install Firefox/Fennec on a device that people will want to play with. Try the Nokia n810, Nintendo DS, or a Netbook
    Show off our furry mascots!
    Foxkeh loves to tell people about Firefox. Find a plush version to help man the booth
     
  • Choose an Event
    Pick a good time of year and find out what events are coming up.
    There will be several events throughout the year that will be good choices for promoting Firefox.
    Create a short list of events you want to participate in.
    If you can't get into your first choice, have a few backups.
    You can always do more than one!
    Be prepared and remember the deadlines.
    Get your application in on time.
    Take care of any deposits for your booth.
    Sign people up to help.
    Plan for your Booth
    Booth or table?
    Decide which will be best based on cost, type of event, etc.
    If you need support, have a fundraiser and find volunteers.
    Choose your location.
    Be sure to find a place with lots of foot traffic.
    Make sure your signage will be visible.
    Try to coordinate your location close to similar booths.
    Work with others.
    Consider getting a booth with other open source organizations (e.g. Linux clubs) or other common interest groups (e.g. accessibility).
    Work together to make a bigger impact.
    Prepare your Messaging
    Talk about Firefox and the features you feel are most important to them.
    Firefox has so many great features and reasons why people make the switch.
    Trying to tell people about all of them can be overwhelming.
    Choose a few points based on the audience and focus on those.
    Show them how things work.
    People believe what they see. Include displays that help demonstrate your points. Be creative!
    Let people try out Firefox 3.5 on the spot and ask questions.
    Tell them about Mozilla and our mission.
    Take the opportunity to educate people about open source, the "open Web", and why Mozilla is a unique project and organization.
    Show them why Firefox is more than just a browser.
    Give out Mozilla Foundation flyers/brochures.
     
    Create Incentives
    Free swag.
    Getting people to your booth is as easy as giving away free swag!
    Contact Mozilla as early as possible to get your swag pack in time (please allow at least 3-4 weeks for delivery).
    Create your own Firefox promotional materials.
    Use the Firefox wordmark/logo to create your own t-shirts, flyers, and posters.
    Submit a design to the Community Store and encourage people check out all the designs.
    Make it interactive and fun.
    Come up with an attraction that will make people who haven't heard of Firefox want to check out your booth.
    Install Firefox/Fennec on a device that people will want to play with. Try the Nokia n810, Nintendo DS, or a Netbook
    Show off our furry mascots!
    Foxkeh loves to tell people about Firefox. Find a plush version to help man the booth
     


Transcript

  • 1. Community Marketing Call April 14, 2010
  • 2. Agenda • Marketing Survey • World Cup • Firefox Education Update • Student Reps • TEDx Sarajevo + OpenCafe • Balkans InterCommunity Event  • Thunderbird
  • 3. Why did we want to create this • Need for more materials about general Firefox and Mozilla. • Looking to scale our events program and create more leverage. • Instead of doing a few events a year where we work 1:1, we are now able to have more events and participation from you!
  • 4. World Cup
  • 5. Goals (or Goooooaaaaals!) • Create campaign to generate excitement around the World Cup • Aim is to reinforce Firefox is the best way to stay connected to the game online.
  • 6. Personas • Personas Competition • Each country has a Persona, and the “team” with the most average fans over the tournament wins. •  Secret Prize
  • 7. Add-on • Feature Add-Ons as the best way to stay connected. • Looking for Partners to do content.
  • 8. Show us your passion! • Download Personas • Throw Firefox Viewing Parties • Firefox Football-themed swag • Twibbon • Facebook & Twitter • Youtube & Flickr
  • 9. Spread Firefox Education Toolkit
  • 10. 2 New Pieces Added • Banner • Event Promotional Flyer
  • 11. Localization of Toolkit • Currently there are a number of pieces that can be localized:   • 5 pieces of print collateral (the event promotional flyer and event banner don't require localization.)   • 4-Up Flyer • Firefox: World's Best Browser • How to Choose a Web Browser • What is Mozilla? • Student Rep Program • Presentation- Mozilla Firefox: Meet the World's Best Browser
  • 12. Localization of Toolkit • Currently there are a number of pieces that can be localized:   • 5 pieces of print collateral (the event promotional flyer and event banner don't require localization.)   • 4-Up Flyer • Firefox: World's Best Browser • How to Choose a Web Browser • What is Mozilla? • Student Rep Program • Presentation- Mozilla Firefox: Meet the World's Best Browser
  • 13. http://mozilla.sarahdoherty.net/ sfxedutoolkit_l10n.zip All instructions are included in .zip file.
  • 14. Localization of Toolkit • Once you are done localizing the materials we would love to link back. In order to be added to this section: • Create a microsite page on your community website or blog for the education toolkit.   • Include the copy from spreadfirefox.com/edutoolkit (localized of course). Also, if you have any tips or tricks for using the materials locally please include them! • Place links to all of the files you localized for download on your microsite. • Send an e-mail sarah@mozilla.com
  • 15. www.spreadfirefox.com/edutoolkit
  • 16. A few tips for planning events • Choose an event. • Pick a good time of year and find out what events are coming up. • Plan your Booth or Presentation • Booth or table? • Location? • Teamwork! • Prepare Your Messaging! • Hint use the toolkit! • Create Incentives • Swag (fill out the marketing events request form to let us know about your event) • Use the toolkit materials! Or create some of your own! • Make it fun!
  • 17. Make sure to track your success • Add to the Spread Firefox Events Calendar (select Firefox Education as your category!) • Fill out our Community Spotlight survey. • Tag it! Flickr/Twitter/Social Media with the hashtag #fxedu
  • 18. Thunderbird • Doing our first funnel cake builds this week. • Getting good feedback on surveys, end-user survey and uninstall.  Anyone interested in helping us do more surveys? • Thunderbird 2.0.0.24 is our last planned security and stability update. • Feedback on Quick Filter add-on and Migration Assistant • http://clarkbw.net/blog/2010/04/02/quick-filtering-in- thunderbird/ • http://weblog.latte.ca/blake/employment/mozilla/ thunderbird/migrationAssistantV1
  • 19. www.spreadfirefox.com/edutoolkit