Adv 420 final project by Kelsey FoxPresentation Transcript
Make Way for The Denver Broncos!Social Media Strategy By Kelsey Fox
Audience• Football fans• Ticket holders• Denver Broncos fans• NFL fans• Media• Residents of Colorado
Big Ideas•Give the audiencesomething to talkabout!•Fan engagement•Quick social mediaresponse system•Giveaways/contests•Events•Building personalrelationships
Objectives•Increase ticket sales•Increase fan engagement•Increase merchandise sales•Increase website traffic by usingkeywords: Denver Broncos, NFL,Peyton Manning, ticket andschedule•Social Media follower engagementgrowth
Social Media Tools •Twitter •Facebook •YouTube •Foursquare •Mobile app.
• News: Updates on players, team, score, schedule, ticket Content s, stats, events, injuries, discounts, c ontests/giveaways, roster•Photos: Top players, Denver changes, sponsors, top fansBroncologo, cheerleaders, coaches, m • Videos: Footballascot, fans, events, in-action plays, highlights, events, 360 view ofplays, players during off- the facility (Mile Highseason Stadium), player bios, top fans, history, tips about football, live-•Links:All social media streamsites, mainwebsite, sponsors, contests/giv • Other content: Questions, count-eaways down clock, answering questions and responding to comments/concerns
Frequency•Twitter: 5 tweets/day • no scheduled tweets, only live•Facebook: 1 mainupdate/day. •If audience member comments,“Likes” our page or has a question, we will respond immediately and personably•YouTube: 1
Budget•$1,000,000 for 12months•Will cover objectives andstaff salaries•Marketing Team: SocialMedia Manager, a socialmedia team (graphicdesign, social media sites,SEO, digital ads online,Facebook ads, videoproduction, mobile appdeveloper), un-paidinterns, and a customerservice department.
Response Plan•Act fast with apositive comment andhelp out the customerin any way we can•We’ll always admitour mistakes, and dowhatever we can tosolve the issues
Competitive Audit•Social media: Personable vs. robot-like•Sponsorships: •Currently sponsored by Sports Authority •Acquire more sponsorships and buildcredibly to our target market •With synergy, we’ll offer cross-branded coupons. EX) if a shoppergoes into Sports Authority and shows their dated Bronco ticket via mobile app. ,they’ll receive 20% off their purchase •By showing that we can drive traffic to our current sponsor, we will be able to obtain more sponsors.