Social commerce

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Social commerce

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  3. 3. Social Commerce is… a transformation“Just as e-commerce transformed retail, social media transforms e-commerce by changing people’s expectations.” Mitch Joel - April 21, 2010 - Social Commerce Summit
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  11. 11. ॴ@ context¿ %°ӫ஀ ৩ച!ď ॴ@Ȅ ॢ ᡼Ô/Ǐ åॴ Ȅళ/੷ᒬ:3 j5 åৢ Foursquare଎˜ 6QåG Ǐ
  12. 12. 2SHQ JUDSK Facebookåc ñ᡼3 ఉȃ෶ྞFacebook ੾ጱ ᢼ᡼3 ċࡾᡰ᡼ํࢉᘎ੩ 6Q৚Ҍ} Facebook å%#3 ෶ྞᒮċᕧ/ᢚ෺ࡵÙശ ጱࣞ ‫ྏ ة‬Ňጱ ŝ ñ
  13. 13. master datamanagement for social identities
  14. 14. )DFHERRN ɥÚÑ ᢼʅɾɥᡨ ---Facebook
  15. 15. Twitter ৫ü ৪/ ቗ࣞ ᡰɬጱʯ ×ȑɶ/õॢ ጱࡥ% %#ཅȚ ቗
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  18. 18. Facebook Creditsࣞ/ TargetǪ ď ǎľ ʦ Facebook Credit ા༢ , গ Tescoቔ24823ჼ ʦſ Facebook ࣞ/Facebook ᭉጱüྞÓ ၊រöÖFacebook/ጱʺ ʳ1 ࠲༈ ళ/ ķาੰFacebookConnectళ/ྏ ጱ3 Facebook CreditsጱÜ/ᗘ஧
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  20. 20. PayPal PayPalŝeBay%Ďጱ 7 ᐏȏ· ᐖ ʻeBayఔ2010ట ࠲ ి ෎ PayPalৢጱ8%DZఉeBay 8%ጱ 37%
  21. 21. ȄÐ :Ť ఒ੤ ቗ʺ Ð ጱ ట Ǎ % ᗘ:Ť ఒʺȄÐ11ྜྷ2༢Facebookč(ŝఅ EAᑑ5టጱ čᒮ ඿FacebookCredit॥ ࡕ(ŝlj %ࡷ༈ĿZynga ᑑࡃ DZȄÐ ఒం᡻ɲ Ī##અᕧǍ੤ ఒ ----Ī༭ࡼ
  22. 22. Social Commerce…
  23. 23. Social Commerce… a definition A subset of electronic commerce that involves using social media,online media that supports social interaction and user contributions,to assist in the online buying and selling of products and services.”
  24. 24. This has led to an answer to…What do my friends think of this product?
  25. 25. Synchronous shopping… “just like in real life”
  26. 26. adding valuebetween networksand vendors
  27. 27. Social storefronts… “put the shop in the street”
  28. 28. Consumersdiscussing products
  29. 29. Add on-line features to off-line products…
  30. 30. Offer added value for existing customers…
  31. 31. ėॣ :18710165627QQ:383268630Ń@ėॣTwitter:@along5418

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