project Punto & Linea_hub Gratosoglio_Politecnico di Milano_System Design for Sustainability_professor Carlo Vezzoli

1. GRATOSOGLIO – CAMP ESTIVO
EVALUATION OF THE EXISTING INITIATIVE (WEAKNESSES/POTENTIALS) IN TERMS
OF ECONOMIC, ENVIRONMENTAL, (SOCIAL) SUSTAINABILITY
ENVIRONMENTAL DIMENSION
System life optimisation
Disposable flags to mark the playing fields, gadgets, ... are used. A first-aid kit is used where almost all the
medical stuff is disposables (band aid, plasters, ...). Disposable plastic bottles for water and possible other
beverages are used. The only technological product is the megaphone and it’s not affected by technological
obsolescence. The camp green and orange T-shirts as well as flags, gadgets, ... are branded with the
summer camp name and year and thus are not reusable for next summer camp editions, becoming
obsolete. Most of the gears are long lasting. Some balls are already used when they arrive at the camp, thus
being more subject to punctures.
Transport reduction
Being in a open and public space, everything needs to be mounted and dismounted everyday, at the
beginning and end of the day, from and back to the associations centres by gasoline powered car.
Due to the low available budget, balls and T-shirts are imported goods from emerging countries and log
transportation is needed. The manager joins the camp by gasoline powered car. Coaches, educators and
players reach the place in different ways, among which mopeds, cars, bikes, by foot. People coming by car
doesn’t organize any car pooling.
Resources reduction
Gasoline and diesel are used for the means of transportation. The maintenance of the lawn requires high
quantity of fertilizer, water for irrigation,... The consumption is even higher if the lawn is used for sports,
even requiring to be resown. Bottled water and possible beverages are consumed during the camp.
Waste minimisation/valorisation
T-shirts are left to the players at the end of the camp, thus being reused. Flags and gadgets are disposed in
landfill at the end of the event.
Conservation/ bio-compatibility
Gasoline and diesel for transportation are oil based. Flags and gadgets are made of oil based plastic.
Toxicity reduction
The production of cotton used for the T-shirts is not organic, thus being toxic for the land and the workers.
Vehicles used for transportation emit toxic emissions (SPM, ...). Batteries used for the megaphones and
chronometers are toxic when not properly disposed.

2. ECONOMIC DIMENSION
Market position and competitiveness
There are not direct competitors, since this is the only free camp.
Private or public organizations providing camps that require a payment can’t be considered competitors?
Summer camps organized by the parish are competitors? Are they always and for any conditions for a fee?
Enlarge the offer could help improve the market position? E.g.: longer hours? Additional services such as
collective transportation (also “pedibus” style) or the offer of healthy food and beverages?
See in relation to the first one of this section.
Profitability/added value for companies
An opportunity It would be useful to have voluntary coaches.
Added value for customers
The offer about concrete, tangible savings in time, material use etc. Is in this case The possibility to practice
sports for free and to use already available equipment. About the experience the goal of the project is to
build a strong group of young people that builds pride in the youth about their belonging to the territory.
Long term business development/risk
The biggest threat is the end of the funding of the Punto e Linea project. On the contrary the customer’s
needs for can increase without any risks from external sources (clients, government, legislation, NGOs…)
and not also from technological or fashion changes.
Partnership/ cooperation
There are no similar offers because we use strategic partnership and co-operation and it’s one of the main
goals of the project that others competitors are not already using it. About the competences if we were
coaches we can have less expenses, and we can be more inside into the interaction process