SONY decide business strategy

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SONY decide business strategy

  1. 1. SONY decide business strategy s1170156 Saki Seino
  2. 2. Contents What is SONY’s business strategy? SONY implement initiatives Playstation Network SONY is big brand! Conclusion References 2
  3. 3. What is SONY’s business strategy? SONY created new business management team to keep profit performance. It is success, and additionally they will make preparations for future. It said that we should pay attention to user experiences. 3
  4. 4. SONY implement initiatives SONY have four big initiatives ◦ Core hardware business  TV, game and digital imaging ◦ New user experiences  New hardware and software service ◦ New customers  For catching new purchasing area ◦ Products  Focus on SONY’s environment 4
  5. 5. Playstation Network What is Playstation Network? ◦ It is network for Playstation3. ◦ If you have environment of network, Playstation3 can be connected network and you can play games at online, or buy game soft at online. ◦ Now this service is almost same for computer’s network. 5
  6. 6. Playstation Network What can I play by using Playstation Network? ◦ Playing games with friends online. ◦ Buy the games online. ◦ Update software. ◦ Communication for voice chat or e- mail. 6
  7. 7. SONY is big brand! SONY created many products. ◦ Computers ◦ Cell phones ◦ Cameras ◦ TVs ◦ Game hardware ◦ Memory sticks etc... It create main profit performance. 7
  8. 8. SONY is big brand! We use SONY’s products on a daily basis. SONY become widespread our life. But SONY try to spread other customers, create new products through profit performance by now. 8
  9. 9. Conclusion SONY has new business management team to keep profit performance. SONY have four big initiatives. SONY create new products through profit performance by now. 9
  10. 10. References SONY’s web page ◦ http://us.playstation.com/ Playstation Network at wikipedia ◦ http://en.wikipedia.org/wiki/PlayStat ion_Network SONY at wikipedia ◦ http://en.wikipedia.org/wiki/Sony 10

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