2 12/1/2011Contents• McDonald’s in Japan• McDonald’s in China• McDonald’s in East Asia• What is important? 1. About Cleanliness 2. Smiling! 3. Creative for selling• Conclusion
3 12/1/2011McDonald’s in Japan• In Japan, McDonald is store of major fast foods.• Sometimes I alsouse McDonald for lunch or dinner.• In 1971, first store is built in Ginza at Tokyo.• I think that McDonald’s menus are cheaply and delicious, so many Japanese use McDonald.
4 12/1/2011McDonald’s in China• In China, McDonald was expensive, so many Chinese used McDonald for special days or events in 2000.• If I went to China and said “Let’s go McDonald for lunch”, many people think that “oh… she is rich.” then.• But now (in 2011), McDonald’s menu is cheaper than in 2000.
5 12/1/2011McDonald’s in East Asia• In East Asia, McDonald seep nearly all country.• How did McDonald spread in East Asia?• According to a book, ▫ Cleanliness ▫ Smile ▫ How to use time and area etc… are important point.
6 12/1/2011What is important for spreading?About cleanliness • In Japan, McDonald stores are very cleanliness. I have ever looked cleaning in store. • In China, the stores are very cleanliness. And the stores have clean toilet.
7 12/1/2011What is important for spreading?Smiling! • In some countries, there is “smile ¥0” in menu. • I think that if store staff is smiling, we become smiling, so smiling is in menu. • It is small thing, but I think it relate to spread in Japan.
8 12/1/2011What is important for spreading?Creative for selling 1 • Drivethrough store ▫ In 1977, drivethrough store appear at Japan. Drivethrough is similar to drive in store in USA. ▫ People buy fast foods as taking a car or bike. • 100 yen McDonald in Japan ▫ In Japan, there is service called “100 yen McDonald”. ▫ This service is becoming 100 yen particular menu like hamburger, cheese burger etc.
9 12/1/2011What is important for spreading?Creative for selling 2• Image Character ▫ McDonald have some characters. ▫ Ronald McDonald is most famous character in them. ▫ He looks like a pierrot. ▫ He wear yellow clothes. ▫ Sometimes he and his friends do show about McDonald land where live them.
10 12/1/2011Conclusion• In East Asia, McDonald seep nearly all country.• Cleanliness, Smiling, How to use time and area, and so on are important point to spread McDonald.• McDonald have some creative for selling.