2. 2 12/1/2011Contents• McDonald’s in Japan• McDonald’s in China• McDonald’s in East Asia• What is important? 1. About Cleanliness 2. Smiling! 3. Creative for selling• Conclusion
3. 3 12/1/2011McDonald’s in Japan• In Japan, McDonald is store of major fast foods.• Sometimes I alsouse McDonald for lunch or dinner.• In 1971, first store is built in Ginza at Tokyo.• I think that McDonald’s menus are cheaply and delicious, so many Japanese use McDonald.
4. 4 12/1/2011McDonald’s in China• In China, McDonald was expensive, so many Chinese used McDonald for special days or events in 2000.• If I went to China and said “Let’s go McDonald for lunch”, many people think that “oh… she is rich.” then.• But now (in 2011), McDonald’s menu is cheaper than in 2000.
5. 5 12/1/2011McDonald’s in East Asia• In East Asia, McDonald seep nearly all country.• How did McDonald spread in East Asia?• According to a book, ▫ Cleanliness ▫ Smile ▫ How to use time and area etc… are important point.
6. 6 12/1/2011What is important for spreading?About cleanliness • In Japan, McDonald stores are very cleanliness. I have ever looked cleaning in store. • In China, the stores are very cleanliness. And the stores have clean toilet.
7. 7 12/1/2011What is important for spreading?Smiling! • In some countries, there is “smile ¥0” in menu. • I think that if store staff is smiling, we become smiling, so smiling is in menu. • It is small thing, but I think it relate to spread in Japan.
8. 8 12/1/2011What is important for spreading?Creative for selling 1 • Drivethrough store ▫ In 1977, drivethrough store appear at Japan. Drivethrough is similar to drive in store in USA. ▫ People buy fast foods as taking a car or bike. • 100 yen McDonald in Japan ▫ In Japan, there is service called “100 yen McDonald”. ▫ This service is becoming 100 yen particular menu like hamburger, cheese burger etc.
9. 9 12/1/2011What is important for spreading?Creative for selling 2• Image Character ▫ McDonald have some characters. ▫ Ronald McDonald is most famous character in them. ▫ He looks like a pierrot. ▫ He wear yellow clothes. ▫ Sometimes he and his friends do show about McDonald land where live them.
10. 10 12/1/2011Conclusion• In East Asia, McDonald seep nearly all country.• Cleanliness, Smiling, How to use time and area, and so on are important point to spread McDonald.• McDonald have some creative for selling.