1. Off We Go!
A presentation about Offline Freelancing
FOWAB#4 - Bandung, December 11, 2010
Harry J. Husni
digitalgrafis.com | harryjh.com

2. Now
1999/2000 2004/2005 2008/2009
Dotcoms era Dotcoms crash 2nd Wave
Players: Big IT Companies Small to middle agencies Better infrastructures,
Immature markets Web/online presentation is affordable gadgets/devices
What company are you a luxury Paradigm shift on how to work
work for? What the heck is What the heck, are you still
Friendster?! using Friendster?!
Facebook/Twitter is breakfast,
lunch and dinner. Suppers too.

3. Choose client wisely.

4. Be selective, offline clients tend to be more
"demanding".
Anticipate client's literacy of technical and online
stuff, especially on implementation stage.
Calculate costs - physically and psychologically,
decide if the project is worthed or not.

5. Attitude + Confidence.

6. Show that being a freelancer is your choice, not
because you're forced to or because it's a cool
thing.
Show that being a freelancer doesn't mean you
don't work professionally or lack of project
methodology.
Realize that agencies are your competitor.
Therefore, show the benefits of hiring a
freelancer.

7. Learn to present.

8. Understand flowcharts, wireframes, timeframe,
schedule timeline, etc.
That includes creating simple yet informative
presentation slides with charts, graphics,
diagrams, etc.

9. You are what you wear.

10. Like it or not, subjectivity plays a significant role
to offline-client’s decisions.
You need to impress the client with your
appearance, especially on 1st meeting.
Dress casual but properly.

11. Bring your gears.

12. When online, you impress client with works on
your portfolio web. Offline, you show copies of
them directly.
So bring your gears: laptop, smartphone, usb
stick, business card, iphone, ipad, iwhatever...
As a bonus, it can level up your pricing too! ;)

13. Speak properly.

14. Learn to speak properly.
Explain things using simple language.
Speak to the point.
Accept requests yet don't promise too much.

15. Be honest.

16. Tell the truth about who you are, where you work,
how you work, assets you have, who you have
work with, etc.
There’s no point to brag about things. Eventually
people finds out.

17. Work paperless.

18. Not because of "being green" trend, but because
it’s simply an effective and efficient way to work.
Send previews, documents, quotations & invoices
in digital formats. In return, ask assets in digital
formats too.

19. Go out. Socialize.

20. Offline clients often comes from word of mouth
and recommendations, so build a good
networking.
“It’s not the people you know, but the people who
knows you”
Furthermore, it's nice to go out. It will keep you
sane as well!

21. Hatur nuhun!
Harry J. Husni
Email: harryjh@gmail.com | Twitter: @aeroplant | FB: facebook.com/harryjh
www.digitalgrafis.com | www.harryjh.com