Off We Go! A presentation about Ofﬂine FreelancingFOWAB#4 - Bandung, December 11, 2010 Harry J. Husni digitalgraﬁs.com | harryjh.com
Now1999/2000 2004/2005 2008/2009Dotcoms era Dotcoms crash 2nd WavePlayers: Big IT Companies Small to middle agencies Better infrastructures,Immature markets Web/online presentation is affordable gadgets/devicesWhat company are you a luxury Paradigm shift on how to workwork for? What the heck is What the heck, are you still Friendster?! using Friendster?! Facebook/Twitter is breakfast, lunch and dinner. Suppers too.
Be selective, ofﬂine clients tend to be more"demanding".Anticipate clients literacy of technical and onlinestuff, especially on implementation stage.Calculate costs - physically and psychologically,decide if the project is worthed or not.
Show that being a freelancer is your choice, notbecause youre forced to or because its a coolthing.Show that being a freelancer doesnt mean youdont work professionally or lack of projectmethodology.Realize that agencies are your competitor.Therefore, show the beneﬁts of hiring afreelancer.
When online, you impress client with works onyour portfolio web. Ofﬂine, you show copies ofthem directly.So bring your gears: laptop, smartphone, usbstick, business card, iphone, ipad, iwhatever...As a bonus, it can level up your pricing too! ;)
Not because of "being green" trend, but becauseit’s simply an effective and efﬁcient way to work.Send previews, documents, quotations & invoicesin digital formats. In return, ask assets in digitalformats too.
Ofﬂine clients often comes from word of mouthand recommendations, so build a goodnetworking.“It’s not the people you know, but the people whoknows you”Furthermore, its nice to go out. It will keep yousane as well!
Hatur nuhun! Harry J. HusniEmail: email@example.com | Twitter: @aeroplant | FB: facebook.com/harryjh www.digitalgraﬁs.com | www.harryjh.com
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