Foviance Webinar Nov 09

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    Foviance Webinar Nov 09 - Presentation Transcript

    1. Customer Experience in a transparent world
    2. tache… Explaining the ridiculous ‘tache…
    3. 1 Sale 2 Lift 3 Profitability 4 Loyalty Customer Experience 5 Advocacy Ripple Effect
    4. Why user experience was tactical in the past Balance always tipped in favour of business Media worked against consumers Singular voices were easily dismissed Consumer sentiment could not be channeled
    5. Growing distrust of business
    6. Forrester
    7. Edelman
    8. Rapid spread of consumer opinion
    9. Forrester
    10. McCann Erickson
    11. Technorati
    12. The Anger-Action Curve Anger- ANGER ACTION
    13. Who are the transparency leaders?
    14. Thanks for listening!
    SlideShare Zeitgeist 2009

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