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Copywriting – top tips

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Helpful copywriting tips to help you maximise marketing ROI. …

Helpful copywriting tips to help you maximise marketing ROI.

Professional copywriting will help your business:
Create marketing content that your audience values.
Deliver effective, results focused campaigns.
Improve marketing ROI with clearer, more compelling sales stories.

Published in: Business, Education
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  • 1. COPYWRITINGGREATCONTENTTop tips forhave-a-go heroesBill Vallis – The Four Peas
  • 2. ANYONECAN WRITE…And anyone can draw, too. That doesn’t makeus all ‘graphic designers’.Great copywriting drives marketing results.– for example it’s essential to:• Increase campaign responses, CTR & sales conversion• Communicate brand valueStill want to rely on your owncopywriting?Read our top tips…• Create truly valuable content for customers• Communicate & enhance brand value• Increase customer engagement (& position your brand)
  • 3. COPYWRITING TIPS: #13. Check corporate brand guidelines1. Focus on a clear objective2. Have a written brief & plan your key message(s)4. Identify & understand your audiencePreparation is key:Get this bit right and you’ve set thefoundations for copywriting great content.
  • 4. COPYWRITING TIPS: #23. Story signposts – use CTA’s to aid user journey1. Headline – capture attention (online: think SEO)2. Intro – your story in a nutshell. Stay relevant4. Benefits not features (harder than you think)5. Concise – stylish, exciting, clear. Don’t ramble6. Sentence length – generally shortish (20 words +/-)Unleash your inner wordsmith:Review your own copy as an independentreader – is it relevant, clear and impactful?And is there a compelling call to action?
  • 5. COPYWRITING TIPS: #33. Keywords – crucial. Keep it natural: don’t go OTT1. Personality & tone of voice – express yourself2. Context – online or offline? DM or brochure?4. Jargon is a no-no5. Bring it all together – so copy & graphics integrateGo beyond grammar:Get colleagues you trust to read your copywritingand give honest, constructive feedback.Listen to suggestions, but don’t write by committee.
  • 6. COPYWRITING:THE ACID TEST…Put yourself in the shoes of your audience and readyour content as an impassive customer.Does it achieve your original objective?“Stand in your own queue”Gü founder James Averdieck
  • 7. THE FOUR PEASCAN HELP YOURCOMPANY: Create valuable marketing content. Copywrite results focused campaigns. Improve your marketing ROI.
  • 8. THINKOUTSIDETHE PODBill VallisE: bill@thefourpeas.co.ukT: 01225 447 496M: 07906 416 445Twitter: BillVallisLinkedIn: uk.linkedin.com/in/billvallis

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