5 Marketing Essentialsto Grow Your Astrology Business Donna Woodwell, MA Kepler College Webinar February 19, 2012
Meet Donna…My mission: to live creatively with passion, purpose, abundance and joy, and empower others to do the same.• Background marketing, fundraising & business planning• Professional astrologer & agent provocateur• Co-founder of GNO515 Media, Internet media agency for culturally creative entrepreneurs
Let’s Review… Astrology practices are small businesses. You MUST have a business plan!
“But WHY do I need a business plan?” You need to know where you are going and how you will get there!
What’s in a Biz Plan? Your target market Your unique services Your business budget Your marketing strategy Above: A woman with a plan…
Marketing 101• Empathize! Understand what your clients need• Marketing your business is a full-time job• Reinvest 6-10 percent of earnings in marketing• Create a marketing plan and follow through