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Kepler marketing webinar 2012 02

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  • 1. 5 Marketing Essentialsto Grow Your Astrology Business Donna Woodwell, MA Kepler College Webinar February 19, 2012
  • 2. Meet Donna…My mission: to live creatively with passion, purpose, abundance and joy, and empower others to do the same.• Background marketing, fundraising & business planning• Professional astrologer & agent provocateur• Co-founder of GNO515 Media, Internet media agency for culturally creative entrepreneurs
  • 3. Let’s Review… Astrology practices are small businesses. You MUST have a business plan!
  • 4. “But WHY do I need a business plan?” You need to know where you are going and how you will get there!
  • 5. What’s in a Biz Plan? Your target market Your unique services Your business budget Your marketing strategy Above: A woman with a plan…
  • 6. Marketing 101• Empathize! Understand what your clients need• Marketing your business is a full-time job• Reinvest 6-10 percent of earnings in marketing• Create a marketing plan and follow through
  • 7. Discover Your Niche.
  • 8. What’s A Niche?/niCH/3. a position particularly suitable forthe person occupying it
  • 9. Follow Your Bliss! Your niche is a reflection of you! Don’t try to be all things to all people. Find your passion, and give it a voice. Attract the people who are looking for… EXACTLY THAT.
  • 10. Create Compelling Content.
  • 11. Venus Rising! Inbound Marketing 101:Compelling Content Attracts Readers!
  • 12. Step 1:Launch a WebsiteWe live in the digital age!If you don’t have awebsite, you’re invisibleonline.
  • 13. Step 2:Write a BlogA Blog is a platform forpublishing content.Plan to update your blog atleast once/week.Best practice: 3 times/week.
  • 14. Step 3:Make VideosMake your case for yourbusiness directly topotential customers.Video is essential forincreasing your Page Rank.
  • 15. Be Visible.
  • 16. Step 1:Get listed in FreeOnline DirectoriesLocal business directories• Google Places• Bing Local• Yahoo SearchSocial Review sites• Yelp• Foursquare
  • 17. Step 2:Build your EmailMarketing list• e-Marketing delivers your home page to your audiences inboxes• Email marketing services like MailChimp are free• Create sign up forms for your mailing lists
  • 18. Step 3:Schedule Events• Look for reading & speaking opportunities• Use Eventbrite or Meetup to promote your upcoming events• List events in online calendars of local publications
  • 19. Get Social.
  • 20. Step 1:Synergize• Write reviews and leave comments• Create content for other websites• Form affiliate networks with other practitioners
  • 21. Step 2:Set up a FacebookBusiness Page• Facebook is now the largest internet site• Increase traffic & visibility of your website content• More chances to talk with people
  • 22. Step 3: Expand your social circles • Microblogging – Twitter • Networking – LinkedIn & Google+ • Video Sharing – Youtube & Vimeo • Image Sharing – Flickr • Powerpoint Sharing – Slideshare • Social Radio – Blogtalk • Social Bookmarking – Del.icio.us • Social News – Digg & Reddit • Web discovery – StumbleUpon • Social Reviews - Yelp
  • 23. Evaluate & Learn.
  • 24. Step 1: Track your progressUnderstand the impact of your marketing efforts toguide how to invest your time and resources
  • 25. Step 2: Install Measurement tools • Install Google Analytics on your website • Visit Hubspot’s Website Grader • Set up Alexa account • Get a Klout account • View statistics on Facebook & Yelp
  • 26. Step 3: Continue learning• Increase your marketing knowledge• Search Engine Optimization (SEO) & Search Engine Marketing (SEM)• Test custom call out boxes & landing pages for targeted campaigns• Launch internet advertising campaigns (Google AdWords, Facebook Ads, etc.)• Sell products & content online• Teach classes online• Hire a marketing consultant
  • 27. For more information… Donna Woodwell, MAdwoodwell@kepler.edu 512.659.5494

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