September 1,           How to Make Social Media Work     2012                     for Your Businesswww.fp-imarketing.com
Agenda            What is Social Media            Why You Should Care? Quick      Use Facebook for BusinessOverview   ...
What is Social Media?                 Social media are websites and utilities that                  connects you with the...
Why You Should Care?                 Facebook numbers:                      Over 120 million active Facebook users      ...
How to create Business                            Page?              http://www.facebook.com/pages/create.php            ...
Example: ActiveConversion                Business PageFacebook  Page
What Facebook do for you?                     Leverage the Viral Nature of Facebook                          News Feed s...
Advertise on FacebookFacebook   Ad
Advertise on Facebook              http://www.facebook.com/advertising              Advertise a website, Facebook Page, ...
Create Facebook AdFacebook   Ad
Utilizing LinkedIn              Reach potential clients through LinkedIn by               conversing with people in “Answ...
LinkedIn Answers              Let you tap the knowledge of your professional               network                   Lin...
LinkedIn and Search            Engines   Reasonably good, quality site to get a link from        not using the “nofollow...
Summary/Questions                 Social media connects you with people around you                 Leverage viral nature...
FP iMarketing                    Calgary based firm specializing in online marketing                     products and ser...
Clients                Artists of the World          HC Piper Manufacturing                Dent Clinic Calgary        ...
Upcoming SlideShare
Loading in …5
×

Social Media Marketing

165 views
127 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
165
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Marketing

  1. 1. September 1, How to Make Social Media Work 2012 for Your Businesswww.fp-imarketing.com
  2. 2. Agenda  What is Social Media  Why You Should Care? Quick  Use Facebook for BusinessOverview  Use LinkedIn for Business  Summary/Questions  FoundPages
  3. 3. What is Social Media?  Social media are websites and utilities that connects you with the people around you  Facebook Social  LinkedInInteraction  MySpace  Networking with people  Become a member of community  Interact and exchange idea, opinion, experience, and perspective with each other.
  4. 4. Why You Should Care?  Facebook numbers:  Over 120 million active Facebook users  4th most trafficked website Why  Most trafficked social media siteSocial Media?  Top social search engine  Adding 250,000 new users each day
  5. 5. How to create Business Page?  http://www.facebook.com/pages/create.php  Publish Your PageHow to get  Become a “Fan” started?  Create an Engaging Page  Events  Videos  Discussion  Photos  Discussion  Blog Articles
  6. 6. Example: ActiveConversion Business PageFacebook Page
  7. 7. What Facebook do for you?  Leverage the Viral Nature of Facebook  News Feed shows updates on your and your friends’So… – What’s In activity it for Us?  Engage your prospects and clients personally  Include link in your email signature  Blog about your Facebook page  Post a link or badge on your website or blog  Optimize for search  Public info are indexed by search engines  Check your settings  Business page are indexed and searchable  Based on # of fans
  8. 8. Advertise on FacebookFacebook Ad
  9. 9. Advertise on Facebook  http://www.facebook.com/advertising  Advertise a website, Facebook Page, Group, or Event you manageFacebook  Target your audience by location, gender, age, Ad keywords, etc  Set your budget (choose PPC or PPV)
  10. 10. Create Facebook AdFacebook Ad
  11. 11. Utilizing LinkedIn  Reach potential clients through LinkedIn by conversing with people in “Answers”  Respond to service requestsLeverage  Look for right person to contact at the organizationLinkedin you are seeking to do business with  LinkedIn Applications  Google Presentation  Blog Link
  12. 12. LinkedIn Answers  Let you tap the knowledge of your professional network  LinkedIn Answers offers an awesome opportunity toLinkedIn get valuable answers from experts. Q&A  By providing the best answers to questions, your earn expertise  People don’t buy things. They buy solutions to problems; they want to fulfill a need  Enrich and grow your professional network at LinkedIn  Have to know your target audience and what problems they faces.
  13. 13. LinkedIn and Search Engines Reasonably good, quality site to get a link from  not using the “nofollow” tag on their outgoing links. LinkedIn Profile are indexed by search engine Provide a way for search engines to find you and also drive qualified, relevant traffic to your website.
  14. 14. Summary/Questions  Social media connects you with people around you  Leverage viral nature of social media Online  Become a real member of the communityAdvertising  Add value to the community  Ask and answer question  Other people can listen in easily  Questions
  15. 15. FP iMarketing  Calgary based firm specializing in online marketing products and services – 90+ clients since 20041-877-872-2ROI  Nominated by Deloitte as a 2008 Tech Company-to-FoundPages.com Watch  Proven, experienced online marketing expertise  Full service online marketing, including website development, online advertising and project management  Use the best tools, practices and trained personnel to leverage online marketing for YOU
  16. 16. Clients  Artists of the World  HC Piper Manufacturing  Dent Clinic Calgary  ABL ImagingTrusted by  Diversified Staffing  Clinicare Software Over 90  Evans Consoles  Westcor Mortgage Clients  Johnston Group  Red Arrow Bus  Benchmark Management  Genstar Development Co.  West Canadian Graphics  The Manor Villages  South Centre Fine Cars  Jayman MasterBUILT  Len T Wong and Assoc  And more than 70 others!

×