September 1, How to Make Social Media Work 2012 for Your Businesswww.fp-imarketing.com
Agenda What is Social Media Why You Should Care? Quick Use Facebook for BusinessOverview Use LinkedIn for Business Summary/Questions FoundPages
What is Social Media? Social media are websites and utilities that connects you with the people around you Facebook Social LinkedInInteraction MySpace Networking with people Become a member of community Interact and exchange idea, opinion, experience, and perspective with each other.
Why You Should Care? Facebook numbers: Over 120 million active Facebook users 4th most trafficked website Why Most trafficked social media siteSocial Media? Top social search engine Adding 250,000 new users each day
How to create Business Page? http://www.facebook.com/pages/create.php Publish Your PageHow to get Become a “Fan” started? Create an Engaging Page Events Videos Discussion Photos Discussion Blog Articles
Example: ActiveConversion Business PageFacebook Page
What Facebook do for you? Leverage the Viral Nature of Facebook News Feed shows updates on your and your friends’So… – What’s In activity it for Us? Engage your prospects and clients personally Include link in your email signature Blog about your Facebook page Post a link or badge on your website or blog Optimize for search Public info are indexed by search engines Check your settings Business page are indexed and searchable Based on # of fans
Advertise on Facebook http://www.facebook.com/advertising Advertise a website, Facebook Page, Group, or Event you manageFacebook Target your audience by location, gender, age, Ad keywords, etc Set your budget (choose PPC or PPV)
Utilizing LinkedIn Reach potential clients through LinkedIn by conversing with people in “Answers” Respond to service requestsLeverage Look for right person to contact at the organizationLinkedin you are seeking to do business with LinkedIn Applications Google Presentation Blog Link
LinkedIn Answers Let you tap the knowledge of your professional network LinkedIn Answers offers an awesome opportunity toLinkedIn get valuable answers from experts. Q&A By providing the best answers to questions, your earn expertise People don’t buy things. They buy solutions to problems; they want to fulfill a need Enrich and grow your professional network at LinkedIn Have to know your target audience and what problems they faces.
LinkedIn and Search Engines Reasonably good, quality site to get a link from not using the “nofollow” tag on their outgoing links. LinkedIn Profile are indexed by search engine Provide a way for search engines to find you and also drive qualified, relevant traffic to your website.
Summary/Questions Social media connects you with people around you Leverage viral nature of social media Online Become a real member of the communityAdvertising Add value to the community Ask and answer question Other people can listen in easily Questions
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