Social Media Marketing
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Social Media Marketing






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    Social Media Marketing Social Media Marketing Presentation Transcript

    • September 1, How to Make Social Media Work 2012 for Your
    • Agenda  What is Social Media  Why You Should Care? Quick  Use Facebook for BusinessOverview  Use LinkedIn for Business  Summary/Questions  FoundPages
    • What is Social Media?  Social media are websites and utilities that connects you with the people around you  Facebook Social  LinkedInInteraction  MySpace  Networking with people  Become a member of community  Interact and exchange idea, opinion, experience, and perspective with each other.
    • Why You Should Care?  Facebook numbers:  Over 120 million active Facebook users  4th most trafficked website Why  Most trafficked social media siteSocial Media?  Top social search engine  Adding 250,000 new users each day
    • How to create Business Page?   Publish Your PageHow to get  Become a “Fan” started?  Create an Engaging Page  Events  Videos  Discussion  Photos  Discussion  Blog Articles
    • Example: ActiveConversion Business PageFacebook Page
    • What Facebook do for you?  Leverage the Viral Nature of Facebook  News Feed shows updates on your and your friends’So… – What’s In activity it for Us?  Engage your prospects and clients personally  Include link in your email signature  Blog about your Facebook page  Post a link or badge on your website or blog  Optimize for search  Public info are indexed by search engines  Check your settings  Business page are indexed and searchable  Based on # of fans
    • Advertise on FacebookFacebook Ad
    • Advertise on Facebook   Advertise a website, Facebook Page, Group, or Event you manageFacebook  Target your audience by location, gender, age, Ad keywords, etc  Set your budget (choose PPC or PPV)
    • Create Facebook AdFacebook Ad
    • Utilizing LinkedIn  Reach potential clients through LinkedIn by conversing with people in “Answers”  Respond to service requestsLeverage  Look for right person to contact at the organizationLinkedin you are seeking to do business with  LinkedIn Applications  Google Presentation  Blog Link
    • LinkedIn Answers  Let you tap the knowledge of your professional network  LinkedIn Answers offers an awesome opportunity toLinkedIn get valuable answers from experts. Q&A  By providing the best answers to questions, your earn expertise  People don’t buy things. They buy solutions to problems; they want to fulfill a need  Enrich and grow your professional network at LinkedIn  Have to know your target audience and what problems they faces.
    • LinkedIn and Search Engines Reasonably good, quality site to get a link from  not using the “nofollow” tag on their outgoing links. LinkedIn Profile are indexed by search engine Provide a way for search engines to find you and also drive qualified, relevant traffic to your website.
    • Summary/Questions  Social media connects you with people around you  Leverage viral nature of social media Online  Become a real member of the communityAdvertising  Add value to the community  Ask and answer question  Other people can listen in easily  Questions
    • FP iMarketing  Calgary based firm specializing in online marketing products and services – 90+ clients since 20041-877-872-2ROI  Nominated by Deloitte as a 2008 Tech Watch  Proven, experienced online marketing expertise  Full service online marketing, including website development, online advertising and project management  Use the best tools, practices and trained personnel to leverage online marketing for YOU
    • Clients  Artists of the World  HC Piper Manufacturing  Dent Clinic Calgary  ABL ImagingTrusted by  Diversified Staffing  Clinicare Software Over 90  Evans Consoles  Westcor Mortgage Clients  Johnston Group  Red Arrow Bus  Benchmark Management  Genstar Development Co.  West Canadian Graphics  The Manor Villages  South Centre Fine Cars  Jayman MasterBUILT  Len T Wong and Assoc  And more than 70 others!