1. September 9, How to Make Online Advertising 2012 Work for Your Business Fred Yeewww.Fp-imarketing.com
2. Agenda What is online advertising? Myths (and facts) Quick How can this help my business?Overview Case study Summary/Questions Why isn’t it working for me then? (member audit) FoundPages
3. What is online advertising? Google, Yahoo ads on search results Sponsored linksNot Just Contextual ads beside articles on websitesBanners Banners and skyscrapers on websites Online directory listings (Yahoo and others) Pay-per-click vs CPM (cost per 1000) vs Fixed Search engine optimization (free ads) Online press releases Growing at 40% per year
4. Myths (and facts) People can click on your ads and charge up $$$ on your account using pay per click (click fraud) Don’t Let Text ads are not very effectiveMyths Stop We need to pay more $$$ to be seen (bid) You Cost more than a fixed price print ad (Yellow pages) Yellow pages offers the same thing Doesn’t work for local advertising It’s hard to do and is for big companies It’s easy to do ourselves, or for my web designer
5. How can this help my business? Interest in your ad can be directly sent to your website for more info and further contactSo… – What’s Low cost and highly relevant traffic In it for Us? Low creative costs for ads (if any) Search engines used much more than Yellow Pages Ads can be changed easily and instantly Local, national or global Increase leads, inquiries and new customers!
6. Example: Benchmark ManagementMember Case Study
7. Before and after Property management company established for over 20 yearsRecent BBB Website had 150 first time visitors (not hits) per Member month on average Profile Now has over 300 on average – a 100% increase in relevant traffic Monthly advertising cost – less than $85 Testimonial – “We are taking on 4 new properties this October. We are busier now than we have been in 23 years” – Dennis Anderson, President
8. Screenshot 1: AdRelevant and Timely
9. Screenshot 2: ResultNo More Spray and Pray
10. Summary/Questions Online advertising is low cost and highly effective Myths come from misunderstanding, poor practice Online and competitionAdvertising Works for almost any business, and especially well for small to medium size Works fast and is easy to measure, change Questions
11. FP iMarketing Calgary based firm specializing in online marketing products and services – 90+ clients since 2004 1-877-872-2ROI Nominated by Deloitte as a 2008 Tech Company-to-Fp-imarketing.com Watch Proven, experienced online marketing expertise Full service online marketing, including website development, online advertising and project management Use the best tools, practices and trained personnel to leverage online marketing for YOU
12. Clients Artists of the World HC Piper Manufacturing Dent Clinic Calgary ABL ImagingTrusted by Diversified Staffing Clinicare Software Over 90 Evans Consoles Westcor Mortgage Clients Johnston Group Red Arrow Bus Benchmark Management Genstar Development Co. West Canadian Graphics The Manor Villages South Centre Fine Cars Jayman MasterBUILT Len T Wong and Assoc And more than 70 others!
13. Live Examples/Audit Benchmark Property ManagementVolunteer Use Google search ads to Your demonstrateSituation CalgaryHerald.com banners and contextual ad examples Landing page example How about your online ad or website?