Your SlideShare is downloading. ×
0
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Online Advertising
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Online Advertising

93

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
93
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. September 9, How to Make Online Advertising 2012 Work for Your Business Fred Yeewww.Fp-imarketing.com
  • 2. Agenda  What is online advertising?  Myths (and facts) Quick  How can this help my business?Overview  Case study  Summary/Questions  Why isn’t it working for me then? (member audit)  FoundPages
  • 3. What is online advertising?  Google, Yahoo ads on search results  Sponsored linksNot Just  Contextual ads beside articles on websitesBanners  Banners and skyscrapers on websites  Online directory listings (Yahoo and others)  Pay-per-click vs CPM (cost per 1000) vs Fixed  Search engine optimization (free ads)  Online press releases  Growing at 40% per year
  • 4. Myths (and facts)  People can click on your ads and charge up $$$ on your account using pay per click (click fraud) Don’t Let  Text ads are not very effectiveMyths Stop  We need to pay more $$$ to be seen (bid) You  Cost more than a fixed price print ad (Yellow pages)  Yellow pages offers the same thing  Doesn’t work for local advertising  It’s hard to do and is for big companies  It’s easy to do ourselves, or for my web designer
  • 5. How can this help my business?  Interest in your ad can be directly sent to your website for more info and further contactSo… – What’s  Low cost and highly relevant traffic In it for Us?  Low creative costs for ads (if any)  Search engines used much more than Yellow Pages  Ads can be changed easily and instantly  Local, national or global  Increase leads, inquiries and new customers!
  • 6. Example: Benchmark ManagementMember Case Study
  • 7. Before and after  Property management company established for over 20 yearsRecent BBB  Website had 150 first time visitors (not hits) per Member month on average Profile  Now has over 300 on average – a 100% increase in relevant traffic  Monthly advertising cost – less than $85  Testimonial – “We are taking on 4 new properties this October. We are busier now than we have been in 23 years” – Dennis Anderson, President
  • 8. Screenshot 1: AdRelevant and Timely
  • 9. Screenshot 2: ResultNo More Spray and Pray
  • 10. Summary/Questions  Online advertising is low cost and highly effective  Myths come from misunderstanding, poor practice Online and competitionAdvertising  Works for almost any business, and especially well for small to medium size  Works fast and is easy to measure, change  Questions
  • 11. FP iMarketing  Calgary based firm specializing in online marketing products and services – 90+ clients since 2004 1-877-872-2ROI  Nominated by Deloitte as a 2008 Tech Company-to-Fp-imarketing.com Watch  Proven, experienced online marketing expertise  Full service online marketing, including website development, online advertising and project management  Use the best tools, practices and trained personnel to leverage online marketing for YOU
  • 12. Clients  Artists of the World  HC Piper Manufacturing  Dent Clinic Calgary  ABL ImagingTrusted by  Diversified Staffing  Clinicare Software Over 90  Evans Consoles  Westcor Mortgage Clients  Johnston Group  Red Arrow Bus  Benchmark Management  Genstar Development Co.  West Canadian Graphics  The Manor Villages  South Centre Fine Cars  Jayman MasterBUILT  Len T Wong and Assoc  And more than 70 others!
  • 13. Live Examples/Audit  Benchmark Property ManagementVolunteer  Use Google search ads to Your demonstrateSituation  CalgaryHerald.com banners and contextual ad examples  Landing page example  How about your online ad or website?

×