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B2B Social Media
 

B2B Social Media

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Learn how to use Social Media when marketing for a B

Learn how to use Social Media when marketing for a B

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    B2B Social Media B2B Social Media Presentation Transcript

    • April 28, 2010 SeptSocial Media and how to use it in B2B Marketing
    • Sept AgendaOnline Objectives; Why engage in social media marketing?Content Marketing; What happens when it works?Low Hanging Fruit; Easy & low cost things companies can doAn Ecosystem Approach; The pro approachA Case Study; ActiveConversion
    • CredibilitySept
    • Sept Website Investment Highly Professional, Valuable content that engages;Visually Attractive, Easy Case studies, whitepapers, Navigation webinars, special offers
    • Sept Seth Godin on Social Media What matters is where are the real relationships? Networking is always important when it is real, always a useless distraction if it is fake. What the Internet has allowed is an enormous amount of fake networking to take place. How you get [real relationships] is by going out of your way for them, by earning the privilege of one day, having that connection, being worthwhile. http://www.youtube.com/watch?v=r0h0LlCu8KsOr search “Seth Godin on Social Media” in YouTube
    • Sept Content Marketing Returning Visits, Sharing, Interactive Credibility, Real Valuable Video & Webinars Relationships Content: DownloadableCase Studies, ContentWhitepapers
    • LowSept Hanging Fruit• Get accounts with key social media – LinkedIn – Twitter• Put “follow us” buttons on in your website navigation• Follow Blogs + Media
    • Sept LinkedIn- Get a profile, follow SEO best practices, link to your home page- Join Groups, participate in discussions (no sales pitch!), link to website assets- Avoid “updates” that prospects would find useless- Start a Group
    • Sept Twitter- Follow people useful to your customers and prospects- Re-tweet useful tweets- Avoid “updates” that prospects would find useless
    • Sept Blogs + Media- Follow relevant blogs, post comment- Push valuable blog/media postings to you LinkedIn and Twitter pages- Always link your profile name to your website
    • Sept Expertise Generates The Ecosystem ApproachInterest and Credibility Website using Marketing Automation Your Credibility Blog ProspectsPush content to Blog, distribute via Social Push content to Prospects via social and email
    • Sept Newsletters vs. Blogging For the same amount of effort, leverage the content to the social ecosystem The blog becomes a repository of Marketing and Sales collateral
    • Sept Hootsuite
    • Sept Case Study: ActiveConversion Social Media Cloud Blog Website Assets WebsiteMarketing Automation
    • FoundPages Sept