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mvps in
practice
http://startupmba.foundercentric.com
hello@foundercentric.com
foundercentric.com
@foundercentric
!
Mailing list: http://bit.ly/fc-list
FORM & FUNCTION
FORM FOLLOWS
FUNCTION
An objects shape should be based
on and exhibit it's primary purpose.
Good design is
as little design
as possible”
Dieter Rams
“
PERFORMANCE VERSUS
PREFERENCE
The designs that help people perform optimally
are often not the same as the designs they fin...
PERFORMANCE VERSUS
PREFERENCE
PERFORMANCE VERSUS
PREFERENCE
Dvorak
HIERARCHY OF NEEDS
Based on Maslow's
Hierarchy of Needs
FUNCTIONALITY
RELIABILITY
USABILITY
PROFICIENCY
CREATIVITY
THE ANATOMY
OF A GOOD MVP
WHAT IS AN MVP, REALLY?
An MVP is the smallest thing you can
build that tests your business.
WHAT IS AN MVP, REALLY?
An MVP is the smallest thing you can
build that tests your business.
NO!
WHAT IS AN MVP, REALLY?
An MVP is an experiment that tests a
critical, falsifiable hypothesis of your
business.
DESIGNING A
GOOD EXPERIMENT
MVP
customers learnin’
!
SO, WHAT IS AN MVP?
MVPs are just a tool to conduct fast,
measurable customer learning.
THREE
OF MVPs
TYPES
THREE METHODS OF LEARNING
Exploration
Pitch
THREE METHODS OF LEARNING
Concierge
THREE METHODS OF LEARNING
AN MVP IS CUSTOMER
VALIDATED LEARNING
The MVP is just the vehicle. Decide
what you need to test and choose
your weapon.
EXPLORATION
1
“OK...
“OK... I WANT TO CREATE
AN ONLINE MARKET
PLACE
“OK... I WANT TO CREATE
AN ONLINE MARKET
PLACE FOR FINE MARBLE
SCULPTURES”
LET’S DESIGN A TEST!
LET’S DESIGN A TEST!
LET’S DESIGN A TEST!
EXPLORE IS GREAT WHEN
• You have an early idea
• You don’t know what budget you belong to
• You don’t know how to segment ...
PITCH
2
A PITCH MVP IS BASICALLY
A LANDING PAGE
A PITCH MVP IS
“BASICALLY” A LANDING
PAGE
WHAT ARE MOST LANDING
PAGES TESTING?
Usually, just if your copy describes a
pain or problem that potential
customers have
If people have that problem?
If people will pay for it?
If a segment identifies with that
problem?
WHAT DO YOU ACTUALLY
WAN...
“AND WHAT IF MY
PRODUCT ISN’T AN
APP?”
PITCH IS GREAT WHEN...
• You have an idea when / how people will buy
from you
• You have an idea where customers would loo...
CONCIERGE
3
BOB
!
EMAIL
CONCIERGE IS GREAT WHEN...
• Confident on your customer segment
• Building a full solution is a large, uncertain
investment...
PROTOTYPE
4
A PROTOTYPE MVP IS THE
“FUCK IT, LET’S TRY IT” OF
MVPS
Perfect for when your company is
creating novel value.
PROTOTYPE IS GREAT WHEN...
• You have a novel solution that needs testing
• The other three methods of learning can’t
exec...
A WARNING LABEL
A prototype MVP is still a throwaway
experimentation tool. Not your first
version!
THE WRAP UP
• MVPs are about designing falsifiable
experiments, not making first versions
• Choose the tool that best tests ...
Startup MBA 2.2 - MVPs in practice
Startup MBA 2.2 - MVPs in practice
Startup MBA 2.2 - MVPs in practice
Startup MBA 2.2 - MVPs in practice
Startup MBA 2.2 - MVPs in practice
Startup MBA 2.2 - MVPs in practice
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Transcript of "Startup MBA 2.2 - MVPs in practice"

  1. 1. mvps in practice http://startupmba.foundercentric.com
  2. 2. hello@foundercentric.com foundercentric.com @foundercentric ! Mailing list: http://bit.ly/fc-list
  3. 3. FORM & FUNCTION
  4. 4. FORM FOLLOWS FUNCTION An objects shape should be based on and exhibit it's primary purpose.
  5. 5. Good design is as little design as possible” Dieter Rams “
  6. 6. PERFORMANCE VERSUS PREFERENCE The designs that help people perform optimally are often not the same as the designs they find most desirable.
  7. 7. PERFORMANCE VERSUS PREFERENCE
  8. 8. PERFORMANCE VERSUS PREFERENCE Dvorak
  9. 9. HIERARCHY OF NEEDS Based on Maslow's Hierarchy of Needs FUNCTIONALITY RELIABILITY USABILITY PROFICIENCY CREATIVITY
  10. 10. THE ANATOMY OF A GOOD MVP
  11. 11. WHAT IS AN MVP, REALLY? An MVP is the smallest thing you can build that tests your business.
  12. 12. WHAT IS AN MVP, REALLY? An MVP is the smallest thing you can build that tests your business. NO!
  13. 13. WHAT IS AN MVP, REALLY? An MVP is an experiment that tests a critical, falsifiable hypothesis of your business.
  14. 14. DESIGNING A GOOD EXPERIMENT MVP customers learnin’ !
  15. 15. SO, WHAT IS AN MVP? MVPs are just a tool to conduct fast, measurable customer learning.
  16. 16. THREE OF MVPs TYPES
  17. 17. THREE METHODS OF LEARNING Exploration
  18. 18. Pitch THREE METHODS OF LEARNING
  19. 19. Concierge THREE METHODS OF LEARNING
  20. 20. AN MVP IS CUSTOMER VALIDATED LEARNING The MVP is just the vehicle. Decide what you need to test and choose your weapon.
  21. 21. EXPLORATION 1
  22. 22. “OK...
  23. 23. “OK... I WANT TO CREATE AN ONLINE MARKET PLACE
  24. 24. “OK... I WANT TO CREATE AN ONLINE MARKET PLACE FOR FINE MARBLE SCULPTURES”
  25. 25. LET’S DESIGN A TEST!
  26. 26. LET’S DESIGN A TEST!
  27. 27. LET’S DESIGN A TEST!
  28. 28. EXPLORE IS GREAT WHEN • You have an early idea • You don’t know what budget you belong to • You don’t know how to segment your customers • You don’t know how consistent your problem is
  29. 29. PITCH 2
  30. 30. A PITCH MVP IS BASICALLY A LANDING PAGE
  31. 31. A PITCH MVP IS “BASICALLY” A LANDING PAGE
  32. 32. WHAT ARE MOST LANDING PAGES TESTING? Usually, just if your copy describes a pain or problem that potential customers have
  33. 33. If people have that problem? If people will pay for it? If a segment identifies with that problem? WHAT DO YOU ACTUALLY WANT TO TEST?
  34. 34. “AND WHAT IF MY PRODUCT ISN’T AN APP?”
  35. 35. PITCH IS GREAT WHEN... • You have an idea when / how people will buy from you • You have an idea where customers would look for you • You have an action you want to measure for
  36. 36. CONCIERGE 3
  37. 37. BOB
  38. 38. !
  39. 39. EMAIL
  40. 40. CONCIERGE IS GREAT WHEN... • Confident on your customer segment • Building a full solution is a large, uncertain investment • You have an idea for a solution, but you’re not sure how to execute it
  41. 41. PROTOTYPE 4
  42. 42. A PROTOTYPE MVP IS THE “FUCK IT, LET’S TRY IT” OF MVPS Perfect for when your company is creating novel value.
  43. 43. PROTOTYPE IS GREAT WHEN... • You have a novel solution that needs testing • The other three methods of learning can’t execute the experiment
  44. 44. A WARNING LABEL A prototype MVP is still a throwaway experimentation tool. Not your first version!
  45. 45. THE WRAP UP • MVPs are about designing falsifiable experiments, not making first versions • Choose the tool that best tests your hypothesis • More often then not, that tool isn’t a landing page • Keep them quick, sloppy, and disposable.
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