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Startup MBA 2.2 - MVPs in practice
 

Startup MBA 2.2 - MVPs in practice

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    Startup MBA 2.2 - MVPs in practice Startup MBA 2.2 - MVPs in practice Presentation Transcript

    • mvps in practice http://startupmba.foundercentric.com
    • hello@foundercentric.com foundercentric.com @foundercentric ! Mailing list: http://bit.ly/fc-list
    • FORM & FUNCTION
    • FORM FOLLOWS FUNCTION An objects shape should be based on and exhibit it's primary purpose.
    • Good design is as little design as possible” Dieter Rams “
    • PERFORMANCE VERSUS PREFERENCE The designs that help people perform optimally are often not the same as the designs they find most desirable.
    • PERFORMANCE VERSUS PREFERENCE
    • PERFORMANCE VERSUS PREFERENCE Dvorak
    • HIERARCHY OF NEEDS Based on Maslow's Hierarchy of Needs FUNCTIONALITY RELIABILITY USABILITY PROFICIENCY CREATIVITY
    • THE ANATOMY OF A GOOD MVP
    • WHAT IS AN MVP, REALLY? An MVP is the smallest thing you can build that tests your business.
    • WHAT IS AN MVP, REALLY? An MVP is the smallest thing you can build that tests your business. NO!
    • WHAT IS AN MVP, REALLY? An MVP is an experiment that tests a critical, falsifiable hypothesis of your business.
    • DESIGNING A GOOD EXPERIMENT MVP customers learnin’ !
    • SO, WHAT IS AN MVP? MVPs are just a tool to conduct fast, measurable customer learning.
    • THREE OF MVPs TYPES
    • THREE METHODS OF LEARNING Exploration
    • Pitch THREE METHODS OF LEARNING
    • Concierge THREE METHODS OF LEARNING
    • AN MVP IS CUSTOMER VALIDATED LEARNING The MVP is just the vehicle. Decide what you need to test and choose your weapon.
    • EXPLORATION 1
    • “OK...
    • “OK... I WANT TO CREATE AN ONLINE MARKET PLACE
    • “OK... I WANT TO CREATE AN ONLINE MARKET PLACE FOR FINE MARBLE SCULPTURES”
    • LET’S DESIGN A TEST!
    • LET’S DESIGN A TEST!
    • LET’S DESIGN A TEST!
    • EXPLORE IS GREAT WHEN • You have an early idea • You don’t know what budget you belong to • You don’t know how to segment your customers • You don’t know how consistent your problem is
    • PITCH 2
    • A PITCH MVP IS BASICALLY A LANDING PAGE
    • A PITCH MVP IS “BASICALLY” A LANDING PAGE
    • WHAT ARE MOST LANDING PAGES TESTING? Usually, just if your copy describes a pain or problem that potential customers have
    • If people have that problem? If people will pay for it? If a segment identifies with that problem? WHAT DO YOU ACTUALLY WANT TO TEST?
    • “AND WHAT IF MY PRODUCT ISN’T AN APP?”
    • PITCH IS GREAT WHEN... • You have an idea when / how people will buy from you • You have an idea where customers would look for you • You have an action you want to measure for
    • CONCIERGE 3
    • BOB
    • !
    • EMAIL
    • CONCIERGE IS GREAT WHEN... • Confident on your customer segment • Building a full solution is a large, uncertain investment • You have an idea for a solution, but you’re not sure how to execute it
    • PROTOTYPE 4
    • A PROTOTYPE MVP IS THE “FUCK IT, LET’S TRY IT” OF MVPS Perfect for when your company is creating novel value.
    • PROTOTYPE IS GREAT WHEN... • You have a novel solution that needs testing • The other three methods of learning can’t execute the experiment
    • A WARNING LABEL A prototype MVP is still a throwaway experimentation tool. Not your first version!
    • THE WRAP UP • MVPs are about designing falsifiable experiments, not making first versions • Choose the tool that best tests your hypothesis • More often then not, that tool isn’t a landing page • Keep them quick, sloppy, and disposable.