Startup MBA 2.2 - MVPs in practice
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Startup MBA 2.2 - MVPs in practice

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Startup MBA 2.2 - MVPs in practice Startup MBA 2.2 - MVPs in practice Presentation Transcript

  • mvps in practice http://startupmba.foundercentric.com
  • hello@foundercentric.com foundercentric.com @foundercentric ! Mailing list: http://bit.ly/fc-list
  • FORM & FUNCTION
  • FORM FOLLOWS FUNCTION An objects shape should be based on and exhibit it's primary purpose.
  • Good design is as little design as possible” Dieter Rams “
  • PERFORMANCE VERSUS PREFERENCE The designs that help people perform optimally are often not the same as the designs they find most desirable.
  • PERFORMANCE VERSUS PREFERENCE
  • PERFORMANCE VERSUS PREFERENCE Dvorak
  • HIERARCHY OF NEEDS Based on Maslow's Hierarchy of Needs FUNCTIONALITY RELIABILITY USABILITY PROFICIENCY CREATIVITY
  • THE ANATOMY OF A GOOD MVP
  • WHAT IS AN MVP, REALLY? An MVP is the smallest thing you can build that tests your business.
  • WHAT IS AN MVP, REALLY? An MVP is the smallest thing you can build that tests your business. NO!
  • WHAT IS AN MVP, REALLY? An MVP is an experiment that tests a critical, falsifiable hypothesis of your business.
  • DESIGNING A GOOD EXPERIMENT MVP customers learnin’ !
  • SO, WHAT IS AN MVP? MVPs are just a tool to conduct fast, measurable customer learning.
  • THREE OF MVPs TYPES
  • THREE METHODS OF LEARNING Exploration
  • Pitch THREE METHODS OF LEARNING
  • Concierge THREE METHODS OF LEARNING
  • AN MVP IS CUSTOMER VALIDATED LEARNING The MVP is just the vehicle. Decide what you need to test and choose your weapon.
  • EXPLORATION 1
  • “OK...
  • “OK... I WANT TO CREATE AN ONLINE MARKET PLACE
  • “OK... I WANT TO CREATE AN ONLINE MARKET PLACE FOR FINE MARBLE SCULPTURES”
  • LET’S DESIGN A TEST!
  • LET’S DESIGN A TEST!
  • LET’S DESIGN A TEST!
  • EXPLORE IS GREAT WHEN • You have an early idea • You don’t know what budget you belong to • You don’t know how to segment your customers • You don’t know how consistent your problem is
  • PITCH 2
  • A PITCH MVP IS BASICALLY A LANDING PAGE
  • A PITCH MVP IS “BASICALLY” A LANDING PAGE
  • WHAT ARE MOST LANDING PAGES TESTING? Usually, just if your copy describes a pain or problem that potential customers have
  • If people have that problem? If people will pay for it? If a segment identifies with that problem? WHAT DO YOU ACTUALLY WANT TO TEST?
  • “AND WHAT IF MY PRODUCT ISN’T AN APP?”
  • PITCH IS GREAT WHEN... • You have an idea when / how people will buy from you • You have an idea where customers would look for you • You have an action you want to measure for
  • CONCIERGE 3
  • BOB
  • !
  • EMAIL
  • CONCIERGE IS GREAT WHEN... • Confident on your customer segment • Building a full solution is a large, uncertain investment • You have an idea for a solution, but you’re not sure how to execute it
  • PROTOTYPE 4
  • A PROTOTYPE MVP IS THE “FUCK IT, LET’S TRY IT” OF MVPS Perfect for when your company is creating novel value.
  • PROTOTYPE IS GREAT WHEN... • You have a novel solution that needs testing • The other three methods of learning can’t execute the experiment
  • A WARNING LABEL A prototype MVP is still a throwaway experimentation tool. Not your first version!
  • THE WRAP UP • MVPs are about designing falsifiable experiments, not making first versions • Choose the tool that best tests your hypothesis • More often then not, that tool isn’t a landing page • Keep them quick, sloppy, and disposable.