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MVP Design - Emerge Education
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MVP Design - Emerge Education


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MVP Design and Customer Slicing

MVP Design and Customer Slicing

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  • 1. MVPs A Founder Centric Module
  • 2. Question I’m building a community of street artists and connecting them to brands who want to hire them.
  • 3. Question You want to open a new chain of fast food restaurants.
  • 4. Question You have a crazy product idea and the manufacturing setup is expensive.
  • 5. C ER EX If we had to launch in 48 hours, what would our product look like? E IS Question
  • 6. t Los Angeles Times Magazine, 1992 @robfitz
  • 7. Quote source @twitter
  • 8. Three Types of Learning
  • 9. 1. Exploration
  • 10. Question I want to create an online market place for fine marble sculptures.
  • 11. 2. Pitch
  • 12. Question I have a web app idea. It will take 7 weeks to build.
  • 13. 3. Concierge
  • 14. Question I want to build a app that recommends the perfect computer to buy.
  • 15. www
  • 16. EMAIL
  • 17. Learning is progress. Building stuff isn’t.
  • 18. Let users & customers help with the grand plan.
  • 19. Launch fast & iterate. You haven’t really started working on it till you’ve launched. Paul Graham
  • 20. No, this is not an indecent proposal. It’s an idea to add a little feature to Nupedia. Larry Sanger
  • 21. Strip features ruthlessly to ship versions quickly.
  • 22. Rule of Thumb The biggest strength startups have is speed. Every feature you add reduces that advantage.
  • 23. E IS We’re building a better TV. What features does version 1 need? C ER EX Question
  • 24. Rule of Thumb You can’t focus your product unless you know exactly who it’s for and what they want to achieve.
  • 25. Customer Slicing ? Jobs Obstacles Goals Current Solution How deep do you go? They are real people (not attributes!) It’s clear where to find them. You’ll walk away if they aren’t a good fit. Decision Trigger Interest Trigger
  • 26. C ER EX If we just focused on a specific customer group, how could we focus our product for them? E IS Question
  • 27. You have customers, they pay you money for your product or service and you get profit, and it’s such a weird notion. David Hansson
  • 28. C ER EX What are your top risks? What are the fastest ways to resolve them? E IS Question
  • 29. C ER EX What are your fastest risks? How could this learning lead to coursecorrection? E IS Question
  • 30. An MVP is an experiment that tests a critical, falsifiable hypothesis of your business.
  • 31. Question I’m building social tools to help conference speakers get more retweets, follows, etc.
  • 32. You reach scale by doing things that don’t scale.
  • 33. Question I’m building a marketplace for event organizers to find & hire speakers
  • 34. £1040
  • 35. Question How can we make a better startup conference?
  • 36. Question How come thoughtleaders don’t talk to each other?
  • 37. Question What topics should we schedule?
  • 38. Question Will people pay for membership rather than events?
  • 39. Question This is hard. How can we do less work?
  • 40. Question How can we seed stronger relationships in our community?
  • 41. Question I’m building an automatic business card scanner for smartphones and the tech is difficult.
  • 42. Question I want to start an airline.
  • 43. What are you most worried about? E IS Listen to the pitch as if you were an investor. C ER EX Question
  • 44. Design MVPs for as many of the risks as you can.
  • 45. Sell it Make it Fake it Ask them Watch them Compare it
  • 46. THIS WEEK
  • 47. What’s most likely to sink you? What’s your most important metric? What can you do this week to attack it?
  • 48. You keep working and you get another brick. And then you’re like “Ah! Now I have enough bricks - I can do something with these bricks!” And you have a wall. Amy Hoy@amyhoy
  • 49. Thx! Salim Virani @saintsal