Lean startup london - August 2012

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Compiled audience notes from open interviews with 3 founders: Jordan Schilpf at Gift Cannon, Isaac Strang at Shootround and Paul Nel at Coordinate Gear.

Lessons learned about testing business models with physical products, mobile response channels and event-based behaviour.

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  • 1. Minimum Viable Meetup August 2012 Founder Centric
  • 2. We help founders help each other.Sal at Founder Centric compiled this book ofaudience notes from the open interviews of 3founders at Lean Startup London – to helpshare the knowledge that exists among ourfellow founders.Thanks to everyone who contributed!Check out www.foundercentric.com for ourpractical startup workshops & openknowledge-sharing formats.
  • 3. JordonSchlipf
  • 4. Get the difficult things out of the way first.
  • 5. Intros are easy,if you know a few tricks. http://www.slideshare.net/foundercentric/how-not-to-suck- at-introductions
  • 6. They say they’ll pay, but will they really?
  • 7. COPYis important for TRUST – even with your friends. @leftbrainaudio
  • 8. Learn how to turn asmall handful ofcustomer conversationsinto copy that gets astrong response.At Foundation Day Workshops bywww.foundercentric.com
  • 9. Choose your early adopters carefully.
  • 10. ShootroundReal-time photo sharing at events like weddings Isaac Strang
  • 11. Simplify your MVP. We cover that at Foundation Day too. Why haven’t you clicked this link yet? :) www.foundercentric.com
  • 12. Well-designed, modular kit bags. Paul Nel
  • 13. People who bought reversible bags didn’t reverse them.Pivoted to modular cameraand travel bags. But how?
  • 14. NAIL IT- before you -SCALE IT
  • 15. Clinic.
  • 16. They say they’ll be your customer, buthow do you find out if they’ll really take action? Ask about the actions they tooklast time they encountered the problem.
  • 17. Test whether your differentiator works.
  • 18. Founder-CentricPractical Lean Startup & BusinessModel workshops from the founders ofLeancamp and The Startup Toolkit.We share loads of our content atwww.foundercentric.com and runworkshops at founder-friendly prices. www.foundercentric.com
  • 19. Please share!Licensed under Creative Commons:Attribution-ShareAlike (CC BY-SA)http://creativecommons.org/licenses/by-sa/3.0/