Do not open the kit until I say GO!Build the tallest freestanding structure.The entire marshmallow must be on the verytop.You’ll have 18 minutes.Use as much or as little of the kit contents asyou want, but nothing else!
Speciﬁc deﬁnitionsallow for validation or invalidation.And that speeds progress.
Take a look at thecustomers’ worldLooking at different aspects oftheir lives, we’ll examine ourown beliefs about them, whothey are – and if they reallyexist, how to frame our value intheir context.
Find early adopters.Find speciﬁc customers.Speciﬁc value propositions aremore compelling and help youget early traction.Speciﬁc customer deﬁnitionshelp ﬁnd them quickly, andpoint out scalable channels toreach them.Zoom in!
Business model prototypingNo writing on the canvas - use post-itsUse the post-its as you discuss. Move them around.3 minutes max per model - quantity over quality
Business model prototypingNo writing on the canvas - use post-itsUse the post-its as you discuss. Move them around.3 minutes max per model - quantity over qualityTip - aim for around 4-7 post-its per model
Nail down your business model,one bit at a time.Option cards