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Big Picture - eleven
 

Big Picture - eleven

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  • At Hotelicom, we started by focusing on cafes. And through that, we built enough cred to land a hotel customer. It was so profitable, we dropped the cafe.\n
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  • But it took us a while before we discovered our must-have use case.\n
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  • How can an ecommerce site with 4% conversion fail? Asked a few people, and then said I’d tell them later.\n
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  • Everything is connected - you can’t outsource your core dynamics.\n
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  • Strip clubs.\nStart with costs, including hair washers. Good-looking, bad-looking. Walk-in traffic. Retention. SMS.\nMarket place - selling product.\n
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Big Picture - eleven Big Picture - eleven Presentation Transcript

  • What’s the most precious resource for a startup?
  • You’ve got a ton of options
  • Early stage strategy is findingthe few that matter
  • Where’s thelove?
  • We obsess overthe details
  • And miss the big picture
  • 4% conversion rate = win!
  • 4% conversion rate = win?
  • Marketing Success!
  • Business fail.
  • We wanted more users, sowe marketed...
  • ...which was renderedworthless by our retention
  • We had abig picture problem!
  • Osterwalder’s Business Model Canvas is the big picture
  • Your business model has holes
  • Stuff’s goingwrong...Let’s embrace it!
  • Test the scarybits first(not the fun bits)
  • Changing somethingchanges everything
  • A “simple”change
  • You can’t thinkabout any one partwithout thinkingabout the rest
  • Imagine the tension between the retention and revenue teams!
  • Use the Canvas as X-Ray goggles.