Big Picture - eleven

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  • <Spoiler: it’s founder time & attention. Do less!>\n
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  • At Hotelicom, we started by focusing on cafes. And through that, we built enough cred to land a hotel customer. It was so profitable, we dropped the cafe.\n
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  • But it took us a while before we discovered our must-have use case.\n
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  • How can an ecommerce site with 4% conversion fail? Asked a few people, and then said I’d tell them later.\n
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  • <Changing one part of your business model almost always ripples through the rest>\n
  • Everything is connected - you can’t outsource your core dynamics.\n
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  • Strip clubs.\nStart with costs, including hair washers. Good-looking, bad-looking. Walk-in traffic. Retention. SMS.\nMarket place - selling product.\n
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Transcript

  • 1. What’s the most precious resource for a startup?
  • 2. You’ve got a ton of options
  • 3. Early stage strategy is findingthe few that matter
  • 4. Where’s thelove?
  • 5. We obsess overthe details
  • 6. And miss the big picture
  • 7. 4% conversion rate = win!
  • 8. 4% conversion rate = win?
  • 9. Marketing Success!
  • 10. Business fail.
  • 11. We wanted more users, sowe marketed...
  • 12. ...which was renderedworthless by our retention
  • 13. We had abig picture problem!
  • 14. Osterwalder’s Business Model Canvas is the big picture
  • 15. Your business model has holes
  • 16. Stuff’s goingwrong...Let’s embrace it!
  • 17. Test the scarybits first(not the fun bits)
  • 18. Changing somethingchanges everything
  • 19. A “simple”change
  • 20. You can’t thinkabout any one partwithout thinkingabout the rest
  • 21. Imagine the tension between the retention and revenue teams!
  • 22. Use the Canvas as X-Ray goggles.