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What’s the most precious resource for a startup?
You’ve got a ton of options
Early stage  strategy is findingthe few that matter
Where’s thelove?
We obsess overthe details
And miss the big picture
4% conversion rate = win!
4% conversion rate = win?
Marketing Success!
Business fail.
We wanted more users, sowe marketed...
...which was renderedworthless by our retention
We had abig picture  problem!
Osterwalder’s Business Model  Canvas is the big picture
Your business model has holes
Stuff’s goingwrong...Let’s embrace it!
Test the scarybits first(not the fun bits)
Changing somethingchanges everything
A “simple”change
You can’t thinkabout any one partwithout thinkingabout the rest
Imagine the tension between the  retention and revenue teams!
Use the Canvas as X-Ray goggles.
Big Picture - eleven
Big Picture - eleven
Big Picture - eleven
Big Picture - eleven
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Big Picture - eleven

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  • <Spoiler: it’s founder time & attention. Do less!>\n
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  • At Hotelicom, we started by focusing on cafes. And through that, we built enough cred to land a hotel customer. It was so profitable, we dropped the cafe.\n
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  • But it took us a while before we discovered our must-have use case.\n
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  • How can an ecommerce site with 4% conversion fail? Asked a few people, and then said I’d tell them later.\n
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  • <Changing one part of your business model almost always ripples through the rest>\n
  • Everything is connected - you can’t outsource your core dynamics.\n
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  • Strip clubs.\nStart with costs, including hair washers. Good-looking, bad-looking. Walk-in traffic. Retention. SMS.\nMarket place - selling product.\n
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  • Transcript of "Big Picture - eleven"

    1. 1. What’s the most precious resource for a startup?
    2. 2. You’ve got a ton of options
    3. 3. Early stage strategy is findingthe few that matter
    4. 4. Where’s thelove?
    5. 5. We obsess overthe details
    6. 6. And miss the big picture
    7. 7. 4% conversion rate = win!
    8. 8. 4% conversion rate = win?
    9. 9. Marketing Success!
    10. 10. Business fail.
    11. 11. We wanted more users, sowe marketed...
    12. 12. ...which was renderedworthless by our retention
    13. 13. We had abig picture problem!
    14. 14. Osterwalder’s Business Model Canvas is the big picture
    15. 15. Your business model has holes
    16. 16. Stuff’s goingwrong...Let’s embrace it!
    17. 17. Test the scarybits first(not the fun bits)
    18. 18. Changing somethingchanges everything
    19. 19. A “simple”change
    20. 20. You can’t thinkabout any one partwithout thinkingabout the rest
    21. 21. Imagine the tension between the retention and revenue teams!
    22. 22. Use the Canvas as X-Ray goggles.
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