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Do Less - Founder-Centric F-Day at UCL SMILE
 

Do Less - Founder-Centric F-Day at UCL SMILE

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  • \n
  • [Success is likely going to be a matter of learning to be *extremely* effective with your time and resources. Having too much to throw at the problem will prevent you from achieving that efficiency. ]\n
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  • [There are many paths to your vision, and if you get stuck on one that doesn’t work, you’re probably committing your vision to failure.]\n
  • [One of the biggest questions we had to tackle at Leancamp is how to make it easier to run. We kept trying different ways to do less.]\n
  • Groupspaces and students. iWeb in cafes, then hotels. [The hard part about being all things to all people isn’t always what you do or what features you build - it’s often how you communicate your value.]\n
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  • [If you’re trying to learn from a customer group and getting mixed signals, ask yourself if you’re actually talking to multiple segments. How can you split them up? Would that make the feedback more consistent?]\n
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  • [If you’re learning from customers but still suffering from a lack of direction, being pickier about your target customer might help focus.]\n
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  • [The Customer Value Map is a tool to help zoom-in to the connection between customer segments and value propositions in a business model. In this workshop, we use it to explore the life of our target customer so we can identify better, more specific segments.]\n
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  • [Let’s look at an example based on a side project of mine. A bit of code I wrote for my blog that I open-sourced. It takes sentences on your blog, and makes them tweetable.]\n
  • [This is easier to understand when I explain in person, but effectively we start with “bloggers” as the target customer, and realise that bloggers have slightly different pain points around tweeting new posts, and getting people to share stuff in their archive, then looking at what jobs the bloggers are doing, and what they stand to gain, we see that some blog to sell and others for influence. Realising that the “competition” to blogging can be public speaking or book writing, we identify a clearer target customer, authors who are using their blog to test content for an unwritten book.]\n
  • [This is easier to understand when I explain in person, but effectively we start with “bloggers” as the target customer, and realise that bloggers have slightly different pain points around tweeting new posts, and getting people to share stuff in their archive, then looking at what jobs the bloggers are doing, and what they stand to gain, we see that some blog to sell and others for influence. Realising that the “competition” to blogging can be public speaking or book writing, we identify a clearer target customer, authors who are using their blog to test content for an unwritten book.]\n
  • [This is easier to understand when I explain in person, but effectively we start with “bloggers” as the target customer, and realise that bloggers have slightly different pain points around tweeting new posts, and getting people to share stuff in their archive, then looking at what jobs the bloggers are doing, and what they stand to gain, we see that some blog to sell and others for influence. Realising that the “competition” to blogging can be public speaking or book writing, we identify a clearer target customer, authors who are using their blog to test content for an unwritten book.]\n
  • [This is easier to understand when I explain in person, but effectively we start with “bloggers” as the target customer, and realise that bloggers have slightly different pain points around tweeting new posts, and getting people to share stuff in their archive, then looking at what jobs the bloggers are doing, and what they stand to gain, we see that some blog to sell and others for influence. Realising that the “competition” to blogging can be public speaking or book writing, we identify a clearer target customer, authors who are using their blog to test content for an unwritten book.]\n
  • [This is easier to understand when I explain in person, but effectively we start with “bloggers” as the target customer, and realise that bloggers have slightly different pain points around tweeting new posts, and getting people to share stuff in their archive, then looking at what jobs the bloggers are doing, and what they stand to gain, we see that some blog to sell and others for influence. Realising that the “competition” to blogging can be public speaking or book writing, we identify a clearer target customer, authors who are using their blog to test content for an unwritten book.]\n
  • [This is easier to understand when I explain in person, but effectively we start with “bloggers” as the target customer, and realise that bloggers have slightly different pain points around tweeting new posts, and getting people to share stuff in their archive, then looking at what jobs the bloggers are doing, and what they stand to gain, we see that some blog to sell and others for influence. Realising that the “competition” to blogging can be public speaking or book writing, we identify a clearer target customer, authors who are using their blog to test content for an unwritten book.]\n
  • [This is easier to understand when I explain in person, but effectively we start with “bloggers” as the target customer, and realise that bloggers have slightly different pain points around tweeting new posts, and getting people to share stuff in their archive, then looking at what jobs the bloggers are doing, and what they stand to gain, we see that some blog to sell and others for influence. Realising that the “competition” to blogging can be public speaking or book writing, we identify a clearer target customer, authors who are using their blog to test content for an unwritten book.]\n
  • [This is easier to understand when I explain in person, but effectively we start with “bloggers” as the target customer, and realise that bloggers have slightly different pain points around tweeting new posts, and getting people to share stuff in their archive, then looking at what jobs the bloggers are doing, and what they stand to gain, we see that some blog to sell and others for influence. Realising that the “competition” to blogging can be public speaking or book writing, we identify a clearer target customer, authors who are using their blog to test content for an unwritten book.]\n
  • [This is easier to understand when I explain in person, but effectively we start with “bloggers” as the target customer, and realise that bloggers have slightly different pain points around tweeting new posts, and getting people to share stuff in their archive, then looking at what jobs the bloggers are doing, and what they stand to gain, we see that some blog to sell and others for influence. Realising that the “competition” to blogging can be public speaking or book writing, we identify a clearer target customer, authors who are using their blog to test content for an unwritten book.]\n
  • [This is easier to understand when I explain in person, but effectively we start with “bloggers” as the target customer, and realise that bloggers have slightly different pain points around tweeting new posts, and getting people to share stuff in their archive, then looking at what jobs the bloggers are doing, and what they stand to gain, we see that some blog to sell and others for influence. Realising that the “competition” to blogging can be public speaking or book writing, we identify a clearer target customer, authors who are using their blog to test content for an unwritten book.]\n
  • [This is easier to understand when I explain in person, but effectively we start with “bloggers” as the target customer, and realise that bloggers have slightly different pain points around tweeting new posts, and getting people to share stuff in their archive, then looking at what jobs the bloggers are doing, and what they stand to gain, we see that some blog to sell and others for influence. Realising that the “competition” to blogging can be public speaking or book writing, we identify a clearer target customer, authors who are using their blog to test content for an unwritten book.]\n
  • [This is easier to understand when I explain in person, but effectively we start with “bloggers” as the target customer, and realise that bloggers have slightly different pain points around tweeting new posts, and getting people to share stuff in their archive, then looking at what jobs the bloggers are doing, and what they stand to gain, we see that some blog to sell and others for influence. Realising that the “competition” to blogging can be public speaking or book writing, we identify a clearer target customer, authors who are using their blog to test content for an unwritten book.]\n
  • [This is easier to understand when I explain in person, but effectively we start with “bloggers” as the target customer, and realise that bloggers have slightly different pain points around tweeting new posts, and getting people to share stuff in their archive, then looking at what jobs the bloggers are doing, and what they stand to gain, we see that some blog to sell and others for influence. Realising that the “competition” to blogging can be public speaking or book writing, we identify a clearer target customer, authors who are using their blog to test content for an unwritten book.]\n
  • [This is easier to understand when I explain in person, but effectively we start with “bloggers” as the target customer, and realise that bloggers have slightly different pain points around tweeting new posts, and getting people to share stuff in their archive, then looking at what jobs the bloggers are doing, and what they stand to gain, we see that some blog to sell and others for influence. Realising that the “competition” to blogging can be public speaking or book writing, we identify a clearer target customer, authors who are using their blog to test content for an unwritten book.]\n
  • [This is easier to understand when I explain in person, but effectively we start with “bloggers” as the target customer, and realise that bloggers have slightly different pain points around tweeting new posts, and getting people to share stuff in their archive, then looking at what jobs the bloggers are doing, and what they stand to gain, we see that some blog to sell and others for influence. Realising that the “competition” to blogging can be public speaking or book writing, we identify a clearer target customer, authors who are using their blog to test content for an unwritten book.]\n
  • [This is easier to understand when I explain in person, but effectively we start with “bloggers” as the target customer, and realise that bloggers have slightly different pain points around tweeting new posts, and getting people to share stuff in their archive, then looking at what jobs the bloggers are doing, and what they stand to gain, we see that some blog to sell and others for influence. Realising that the “competition” to blogging can be public speaking or book writing, we identify a clearer target customer, authors who are using their blog to test content for an unwritten book.]\n
  • [This is easier to understand when I explain in person, but effectively we start with “bloggers” as the target customer, and realise that bloggers have slightly different pain points around tweeting new posts, and getting people to share stuff in their archive, then looking at what jobs the bloggers are doing, and what they stand to gain, we see that some blog to sell and others for influence. Realising that the “competition” to blogging can be public speaking or book writing, we identify a clearer target customer, authors who are using their blog to test content for an unwritten book.]\n
  • [This is easier to understand when I explain in person, but effectively we start with “bloggers” as the target customer, and realise that bloggers have slightly different pain points around tweeting new posts, and getting people to share stuff in their archive, then looking at what jobs the bloggers are doing, and what they stand to gain, we see that some blog to sell and others for influence. Realising that the “competition” to blogging can be public speaking or book writing, we identify a clearer target customer, authors who are using their blog to test content for an unwritten book.]\n

Do Less - Founder-Centric F-Day at UCL SMILE Do Less - Founder-Centric F-Day at UCL SMILE Presentation Transcript