Business model design   emerge
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  • 1. Founder Business Model Centric Design salim@foundercentric.com
  • 2. @FOUNDERCENTRIC WWW.FOUNDERCENTRIC.COM devin hunt JORDAN SCHLIPF salim virani rob fitzpatrick PRODUCT & UX SALES & INVESTMENT BUSINESS MODEL DESIGN & MENTORING CUSTOMER DEVELOPMENT & LEAN STARTUP ! ! ! !
  • 3. Business Model Uses Founder Centric
  • 4. Today Pull apart your assumptions ! Spot better options ! Know what to test - balance focus & opportunity
  • 5. Founder Centric by Helgi Halldórsson/ Freddi
  • 6. Is this business model innovation? Founder Centric
  • 7. Marketing Success!
  • 8. Business fail.
  • 9. Pull Apart Your Business Model
  • 10. Parts ✓ Checklists & dashboards ✓ ✓ ✓ ✓ ✓ ✓✓ ✓✓ ✓ ✓ ✓ ✓✓ ✓ ✓ ✓ ✓ ✓ ✓
  • 11. Is this Lean? by Luis Morello Founder Centric
  • 12. Whole Understanding & validating core dynamics
  • 13. Bird-eye view of our processes. ! “Most complex business model ever (tm).” ! It worked. But too many moving parts. @andreasklinger
  • 14. Us: fanbase building crowdsourcing prototyping preordering production logistics webshop
  • 15. Production Sourcing Logistics Stock Materials Production Control esign - 
 Crowdsourcing You d the rest. we do Personal
 support Online Community Production Pool of talent how acebook F Know n Facebook roductio P P Industry R Network Industry Network Network Stock rel Prototyping Appa Production Emerging Designers Consumers Fans Selling Clothes
  • 16. Us: fanbase building Fans crowdsourcing prototyping preordering Emerging Designers production logistics webshop Consumers
  • 17. @andreasklinger
  • 18. Us: fanbase building crowdsourcing prototyping preordering production logistics Emerging Designers Fans webshop Consumers Competitor: fanbase building crowdsourcing prototyping preordering production logistics webshop
  • 19. Production Sourcing Logistics Production Control esign - 
 Crowdsourcing You d the rest. we do Online Community Production Pool of talent how acebook F Know n Facebook roductio P P Industry R Network Industry Network Network $ Stock Materials Personal
 support Stock rel Prototyping Appa Production Emerging Designers Consumers Fans Selling Clothes
  • 20. What’s the problem here?
  • 21. We wanted more users, so we marketed...
  • 22. ...which was rendered worthless by our retention.
  • 23. “I wish I knew that sooner.”
  • 24. Stuff’s going wrong... Let’s embrace it!
  • 25. Use the Canvas as X-Ray goggles.
  • 26. What on earth are you on about?
  • 27. RS I PA Pick my brain.
  • 28. ON E AG ST Present their model
  • 29. How did you do? Explains the business? Focused on the main bits? Used fewest post-its? Good, engaging story?
  • 30. Changing something changes everything. You can’t think about any one part without thinking about the rest.
  • 31. A “simple” change.
  • 32. Everything is connected.
  • 33. dropped call? :(
  • 34. You’ve built a great app. Users use the free trial. They love it. They use it every day. When the free trial expires, they don’t buy. ! Why?
  • 35. POS grators Inte Real Gift Biz Dev the love Share Online in Onl Transaction saction Tran stant In ification Grat Real-time Redemption Mobile Phone c More Traffi & Spend Direct Sales Nationa l Brands Venue Netwo rk yment Pa ateways g Personal Direct S Free gif ales t er gift Pay p Gifters Recipients Venues % Cut
  • 36. by Luis Morello Founder Centric
  • 37. Send a gift Will they remember? Gift-giving opportunity Will people think of sending a gift from their phone when there’s a gift-giving opportunity?
  • 38. Trust Who? Who will trust GiftCannon?
  • 39. Get a gift Mobile Will people receive a gift over their mobile?
  • 40. Get a gift SMS Will people receive a gift over their text message?
  • 41. Get a gift Facebook Will people receive a gift over their Facebook?
  • 42. Get a gift Link for Facebook or Email Send a gift with a link over email or Facebook.
  • 43. Get a gift In store Recipi ents Will recipients redeem their gift?
  • 44. More custo mers Shops Commission Will shops work with us to redeem gifts?
  • 45. brand who? aware ness Which partners can jumpstart our growth?
  • 46. stick around will recipien ts send mobile gifts? Will gift recipients stick around and start sending gifts themselves?
  • 47. trust nonGiftca stude nnon nts mobile Will this work beyond students?
  • 48. Test the scary bits first. (not the fun bits)
  • 49. Spot Better Options
  • 50. Success comes from persistently improving and inventing, not from persistently pushing what's not working. - Derek Sivers
  • 51. Business model design is finding the few options that matter.
  • 52. Platform Platform
  • 53. Mass customisation Crowdsource Ad-supported Viral Transactional Value-based pricing Direct-over-viral Multi-sided market Event-supported SaaS Licensing Bundling Platform App sale + Subscription in-app purchase Platform Purchase-timing
  • 54. Balance Focus & Opportunity
  • 55. Scaffolding
  • 56. Option Cards Balancing focus and opportunity using business model dynamics.
  • 57. Pick a learning goal What big make-or-break risks or idea is the one you want to nail down this week? ! (Hint: use the Canvas or Growth Engines to make sure it’s relevant.)
  • 58. Build Learn Your Validation heartbeat. Measure
  • 59. “I wish I knew that sooner.”
  • 60. Thanks! Salim Virani salim@foundercentric.com ! www.foundercentric.com
  • 61. Founder Centric HERE TO HELP! salim@foundercentric.com @SaintSal Learn more! bit.ly/fc-list
  • 62. Bonus!
  • 63. EX Obstacles Goals SE Jobs Current Solution CI ER Customer Slicing Decision Trigger More useful customer segments based on their current behavour. They are real people (not attributes!) It’s clear where to find them. You’ll walk away if they aren’t a good fit. Interest Trigger
  • 64. Affordable Loss. What I’ve got Small partnerships first. Effectuation How successful entrepreneurs move forward. What I can do Multiple goals based on current resources.
  • 65. Market Industry Establishment Trends Macro Alignment 7 ways to die. Choose none. Skills Connections Micro Customer Need & Behaviour Lock-in & copyability Modified from 7 Domains, From The New Business Road Test, by John Mullins