Pick my brain.
Understanding growthStickyPaid AcquisitionViralGrowth Engines,from The Lean Startupby Eric Ries
Know yournumbers.            Pirate Metrics, by Dave McClure
Know yournumbers.Acquisition              Pirate Metrics, by Dave McClure
Know yournumbers.AcquisitionActivation              Pirate Metrics, by Dave McClure
Know yournumbers.AcquisitionActivationRetention              Pirate Metrics, by Dave McClure
Know yournumbers.AcquisitionActivationRetentionReferral              Pirate Metrics, by Dave McClure
Know yournumbers.AcquisitionActivationRetentionReferralRevenue              Pirate Metrics, by Dave McClure
Option cardsWrite down the big numbers andgrowth engines you’reconsidering, one per card.StickyPaid AcquisitionViral
Option cardsWrite down the big numbers andgrowth engines you’reconsidering, one per card.StickyPaid AcquisitionViralAcquis...
Option cardsWrite down the big numbers andgrowth engines you’reconsidering, one per card.StickyPaid AcquisitionViralAcquis...
Option cardsWrite down the big numbers andgrowth engines you’reconsidering, one per card.StickyPaid AcquisitionViralAcquis...
Option cardsWrite down the big numbers andgrowth engines you’reconsidering, one per card.StickyPaid AcquisitionViralAcquis...
Option cardsWrite down the big numbers andgrowth engines you’reconsidering, one per card.StickyPaid AcquisitionViralAcquis...
What on earth areyou on about?
TenacityGood for vision,inventing and improving.Bad for getting stuck onspecifics that don’t work.
Know your options.
Business model prototypingNo writing on the canvas - use post-itsUse the post-its as you discuss. Move them around.3 minut...
Mentor MentalFiltering
How doauthorsprebuildcustomer lists?                  One dynamic per card.                  1 -3 dots per card.
How doauthorsprebuildcustomer lists?                  Will ppl buy pet                  food on                  Facebook?...
How doauthorsprebuild                             Evan can introcustomer lists?                      me to Joe at         ...
How doauthors                                               Sell to y2kprebuild                             Evan can intro...
Lock-inthrough re-installationcosts.
Lock-inthrough re-    Will this offerinstallation   differentiatecosts.         against GMail?
Lock-inthrough re-    Will this offer   Big funding,installation   differentiate     scale userbasecosts.         against ...
Lock-inthrough re-    Will this offer   Big funding,installation   differentiate     scale userbasecosts.         against ...
Big Picture workshops - eleven
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Big Picture workshops - eleven

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  • [Useful exercise - use the canvas to spot gaps and ask questions in someone else’s model.] 5 minutes each.\n
  • Ask about dyanmics and look for inconsistencies. Customer segment - how do they find out about you? Value proposition - where do people feel comfortable buying this kind of thing? What the hardest part to deliver it - do you have the resource/activity in place?\nAsk them to talk about the customer experience starting with not knowing a solution, to being a happy customer. \n\n
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  • [The Business Model Canvas visually enhances conversations, so everyone has a clearer idea of what’s being discussed.]\n
  • [There are many paths to your vision, and if you get stuck on one that doesn’t work, you’re probably committing your vision to failure. So understand your options.] Sex positions.\n
  • [In groups, we’re using the canvas to explore multiple ideas.]\n
  • Work on options of your own startup. \n1. Get your segmentation cards. Think of as many value propositions as possible.\n2. Pick one interesting new VP. If Steve Jobs was your business partner, what business model would deliver it?\n3. You have €10M but you need to spend it in a month. What do you launch?\n4. You have 48 hours to launch your business - ready to handle customers and take money - what’s your model?\n
  • physchological trauma after the wall of noise. conflated ideas. charisma bias. complicated visions that makes sense only to you. You’ll find you only vaguely remember conversations, miss opportunities, and when explaining your idea - people will find it confusing. Option cards will help you.\n
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  • Explain Business Model Evironment on a flipchart. (Industry forces (inc competition), Macroeconomic forces (inc funding cycles), Trends (Political, Economic, Social, Tech) and Market forces (including market needs)\n
  • Explain Business Model Evironment on a flipchart. (Industry forces (inc competition), Macroeconomic forces (inc funding cycles), Trends (Political, Economic, Social, Tech) and Market forces (including market needs)\n
  • Explain Business Model Evironment on a flipchart. (Industry forces (inc competition), Macroeconomic forces (inc funding cycles), Trends (Political, Economic, Social, Tech) and Market forces (including market needs)\n
  • Big Picture workshops - eleven

    1. 1. Pick my brain.
    2. 2. Understanding growthStickyPaid AcquisitionViralGrowth Engines,from The Lean Startupby Eric Ries
    3. 3. Know yournumbers. Pirate Metrics, by Dave McClure
    4. 4. Know yournumbers.Acquisition Pirate Metrics, by Dave McClure
    5. 5. Know yournumbers.AcquisitionActivation Pirate Metrics, by Dave McClure
    6. 6. Know yournumbers.AcquisitionActivationRetention Pirate Metrics, by Dave McClure
    7. 7. Know yournumbers.AcquisitionActivationRetentionReferral Pirate Metrics, by Dave McClure
    8. 8. Know yournumbers.AcquisitionActivationRetentionReferralRevenue Pirate Metrics, by Dave McClure
    9. 9. Option cardsWrite down the big numbers andgrowth engines you’reconsidering, one per card.StickyPaid AcquisitionViral
    10. 10. Option cardsWrite down the big numbers andgrowth engines you’reconsidering, one per card.StickyPaid AcquisitionViralAcquisition
    11. 11. Option cardsWrite down the big numbers andgrowth engines you’reconsidering, one per card.StickyPaid AcquisitionViralAcquisitionActivation
    12. 12. Option cardsWrite down the big numbers andgrowth engines you’reconsidering, one per card.StickyPaid AcquisitionViralAcquisitionActivationRetention
    13. 13. Option cardsWrite down the big numbers andgrowth engines you’reconsidering, one per card.StickyPaid AcquisitionViralAcquisitionActivationRetentionReferral
    14. 14. Option cardsWrite down the big numbers andgrowth engines you’reconsidering, one per card.StickyPaid AcquisitionViralAcquisitionActivationRetentionReferralRevenue
    15. 15. What on earth areyou on about?
    16. 16. TenacityGood for vision,inventing and improving.Bad for getting stuck onspecifics that don’t work.
    17. 17. Know your options.
    18. 18. Business model prototypingNo writing on the canvas - use post-itsUse the post-its as you discuss. Move them around.3 minutes max per model - quantity over qualityTip - aim for around 4-7 post-its per model
    19. 19. Mentor MentalFiltering
    20. 20. How doauthorsprebuildcustomer lists? One dynamic per card. 1 -3 dots per card.
    21. 21. How doauthorsprebuildcustomer lists? Will ppl buy pet food on Facebook? One dynamic per card. 1 -3 dots per card.
    22. 22. How doauthorsprebuild Evan can introcustomer lists? me to Joe at Will ppl buy pet Initrode. food on Facebook? One dynamic per card. 1 -3 dots per card.
    23. 23. How doauthors Sell to y2kprebuild Evan can intro software housescustomer lists? me to Joe at through Initrode Will ppl buy pet Initrode. food on Facebook? One dynamic per card. 1 -3 dots per card.
    24. 24. Lock-inthrough re-installationcosts.
    25. 25. Lock-inthrough re- Will this offerinstallation differentiatecosts. against GMail?
    26. 26. Lock-inthrough re- Will this offer Big funding,installation differentiate scale userbasecosts. against GMail? through paid channels.
    27. 27. Lock-inthrough re- Will this offer Big funding,installation differentiate scale userbasecosts. against GMail? through paid channels. Greater cloud adoption opening a market?

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