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Advanced business models i catapult

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Advanced business models   i catapult Advanced business models i catapult Presentation Transcript

  • Business Models Wednesday, 7 August 13
  • “I wish I knew that sooner.” Wednesday, 7 August 13
  • You’ve got a ton of options Wednesday, 7 August 13
  • Early stage strategy is finding the few that matter. Wednesday, 7 August 13
  • 4% conversion rate = win! Wednesday, 7 August 13
  • 4% conversion rate = win? Wednesday, 7 August 13
  • We obsess over the details. Wednesday, 7 August 13
  • And miss the big picture. Wednesday, 7 August 13
  • Marketing Success! Wednesday, 7 August 13
  • Business fail. Wednesday, 7 August 13
  • We had a big picture problem! Wednesday, 7 August 13
  • Alex Osterwalder’s Business Model Canvas is the big picture. Wednesday, 7 August 13
  • What happened? Let’s look at the business model... Wednesday, 7 August 13
  • Wednesday, 7 August 13
  • Your business model has holes Wednesday, 7 August 13
  • Wednesday, 7 August 13
  • We wanted more users, so we marketed... Wednesday, 7 August 13
  • ...which was rendered worthless by our retention. Wednesday, 7 August 13
  • Stuff’s going wrong... Let’s embrace it! Wednesday, 7 August 13
  • Test the scary bits first. (not the fun bits) Wednesday, 7 August 13
  • Navigating through options, hypotheses & environmental changes. Understanding dynamics between parts & articulating a clear story. Parts Whole Progress Checklists & dashboards1 2 3 Wednesday, 7 August 13
  • Changing something changes everything. Wednesday, 7 August 13
  • A “simple” change. Wednesday, 7 August 13
  • You can’t think about any one part without thinking about the rest. Wednesday, 7 August 13
  • Wednesday, 7 August 13
  • Faster production Production Wednesday, 7 August 13
  • Clothing labels & distributors Faster production Production Wednesday, 7 August 13
  • Clothing labels & distributors Faster tomarket Faster production Production Wednesday, 7 August 13
  • Clothing labels & distributors Faster tomarket Faster production Production Production fees Wednesday, 7 August 13
  • Wednesday, 7 August 13
  • Faster production Production Wednesday, 7 August 13
  • Designers Consumers Fan Base Faster production Production Wednesday, 7 August 13
  • Designers Consumers Fan Base You design - we do the rest. Faster production Production Pool of talent Wednesday, 7 August 13
  • Designers Consumers Fan Base You design - we do the rest. Faster production Production Online tools Pool of talent Wednesday, 7 August 13
  • Designers Consumers Fan Base You design - we do the rest. Faster production Production Personal support Online tools Pool of talent Wednesday, 7 August 13
  • Designers Consumers Fan BaseFacebookFacebook You design - we do the rest. Faster production Production Personal support Online tools Pool of talent Wednesday, 7 August 13
  • Designers Consumers Fan Base Selling Clothes FacebookFacebook You design - we do the rest. Faster production Production Personal support Online tools Pool of talent Wednesday, 7 August 13
  • Designers Consumers Fan Base Selling Clothes FacebookFacebook You design - we do the rest. Faster production Production Personal support Online tools Pool of talent Wednesday, 7 August 13
  • Designers Consumers Fan Base Selling Clothes FacebookFacebook You design - we do the rest. Faster production Production Personal support Online tools Pool of talent Wednesday, 7 August 13
  • You can’t think about any one part without thinking about the rest. Wednesday, 7 August 13
  • Use the Canvas as X-Ray goggles. Wednesday, 7 August 13
  • Wednesday, 7 August 13
  • What on earth are you on about? Wednesday, 7 August 13
  • Pick my brain. PAIRS Wednesday, 7 August 13
  • Wednesday, 7 August 13
  • Present their model ON STAGE Wednesday, 7 August 13
  • How did you do? Explains the business? Focused on the main bits? Used fewest post-its? Good, engaging story? Wednesday, 7 August 13
  • Wednesday, 7 August 13
  • Good for vision, inventing and improving. Bad for getting stuck on specifics that don’t work. Tenacity Wednesday, 7 August 13
  • Platform Platform Wednesday, 7 August 13
  • Platform Platform Mass customisation Value-based pricing App sale + in-app purchase Subscription Transactional Multi-sided market Licensing Crowdsource Ad-supported Event-supported SaaS Bundling Viral Direct-over-viral Purchase-timing Wednesday, 7 August 13
  • Know your options. Wednesday, 7 August 13
  • Wednesday, 7 August 13
  • What’s the big opportunity? W RITE IT DOW N Wednesday, 7 August 13
  • Business model prototyping No writing on the canvas - use post-its Use the post-its as you discuss. Move them around. 3 minutes max per model - quantity over quality Wednesday, 7 August 13
  • Business model prototyping No writing on the canvas - use post-its Use the post-its as you discuss. Move them around. 3 minutes max per model - quantity over quality Tip - aim for around 4-7 post-its per model IN TEAM S Wednesday, 7 August 13
  • Platform Platform Wednesday, 7 August 13
  • Platform Platform Mass customisation Value-based pricing App sale + in-app purchase Subscription Transactional Multi-sided market Licensing Crowdsource Ad-supported Event-supported SaaS Bundling Viral Direct-over-viral Purchase-timing Wednesday, 7 August 13
  • Navigating through options, hypotheses & environmental changes. Understanding dynamics between parts & articulating a clear story. Parts Whole Progress Checklists & dashboards1 2 3 Wednesday, 7 August 13
  • Nail down your business model, one bit at a time. Option cards Wednesday, 7 August 13
  • Wednesday, 7 August 13
  • One dynamic per card. 2 -3 dots per card. How do authors prebuild customer lists? CLINIC Wednesday, 7 August 13
  • One dynamic per card. 2 -3 dots per card. How do authors prebuild customer lists? Will ppl buy pet food on Facebook? CLINIC Wednesday, 7 August 13
  • One dynamic per card. 2 -3 dots per card. How do authors prebuild customer lists? Evan can intro me to Joe at Initrode.Will ppl buy pet food on Facebook? CLINIC Wednesday, 7 August 13
  • One dynamic per card. 2 -3 dots per card. How do authors prebuild customer lists? Sell to y2k software houses through Initrode Evan can intro me to Joe at Initrode.Will ppl buy pet food on Facebook? CLINIC Wednesday, 7 August 13
  • Wednesday, 7 August 13
  • Wednesday, 7 August 13
  • You’ve built a great app. Users use the free trial. They love it. They use it every day. When the free trial expires, they don’t buy. Why? DISCUSSION Wednesday, 7 August 13
  • Scaffolding Wednesday, 7 August 13
  • Understanding our options. IN TEAM S Wednesday, 7 August 13
  • Who will our next 10 customers be? Where are they looking? And for what? Wednesday, 7 August 13
  • What needs do your customers have? How do they solve them now? Wednesday, 7 August 13
  • To multiply my customer base by 10, I can attract them through _____________ . Wednesday, 7 August 13
  • What are the different ways we can make money? Wednesday, 7 August 13
  • How would our business change if we could only charge 5% of we’re planning to? Wednesday, 7 August 13
  • How would our business change if we didn’t have a web site or app? Wednesday, 7 August 13
  • When customers have this problem, or are tackling this task, where do they seek help and advice? Wednesday, 7 August 13
  • Which customers have different expectations about service levels or relationship? Wednesday, 7 August 13
  • What are our possible revenue streams? What customers pay for that, in that way, and why? Wednesday, 7 August 13
  • Are there customers at the low-end who would pay less for lower performance? What if they were our ONLY customer? Wednesday, 7 August 13
  • How could we increase switching costs? Wednesday, 7 August 13
  • Who are the people in our network that can fast- track our business? How? Wednesday, 7 August 13
  • Balancing focus & opportunity Wednesday, 7 August 13
  • What I can do What I’ve got Small partnerships. Affordable Loss. IN TEAM S Wednesday, 7 August 13
  • “I wish I knew that sooner.” Wednesday, 7 August 13
  • Pick a learning goal What big make-or-break risks or idea is the one you want to nail down this week? (Hint: use the Canvas or metrics to make sure it’s relevant.) Wednesday, 7 August 13
  • Your Validation heartbeat. Wednesday, 7 August 13
  • Build Learn Measure Your Validation heartbeat. Wednesday, 7 August 13
  • Build Learn Measure 1) Start with your learning goal. Wednesday, 7 August 13
  • Build Learn Measure 1) Start with your learning goal. Wednesday, 7 August 13
  • Build Learn Measure 1) Start with your learning goal. Learn Confirm Wednesday, 7 August 13
  • Build Learn Measure 1) Start with your learning goal. 2) Then decide what you need to measure or observe. Learn Confirm Wednesday, 7 August 13
  • Build Learn Measure 1) Start with your learning goal. 2) Then decide what you need to measure or observe. 3) Then only build what it takes. Learn Confirm Wednesday, 7 August 13
  • Minimum Viable What is the minimum thing I need to build to prove or disprove this? Wednesday, 7 August 13
  • Limit your work in progress. Wednesday, 7 August 13
  • Salim Virani @SaintSal salim@saintsal.com www.foundercentric.com Thanks! Wednesday, 7 August 13
  • Wednesday, 7 August 13
  • Bonus! Wednesday, 7 August 13
  • Meeting every week with fellow founders to share our weekly progress, and get advice to stay on track. Braintrust Wednesday, 7 August 13
  • Braintrust 3 minutes each to present your learning & goals. 5 minutes each for feedback. Feedback is focused on risks, learning methods & environment - not your ideas! Wednesday, 7 August 13
  • Take 3 minutes to prepare at: foundercentric.com/ learningprogress Wednesday, 7 August 13
  • What you learned. Progress Obstacles in reaching your learning goal. Problems What will you learn by next week? Learning Goal Wednesday, 7 August 13
  • Investor relations Transparency & clarity on where they can help. Wednesday, 7 August 13
  • Make the accelerator accelerate you! Lead time Wednesday, 7 August 13