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  • 1. Internet, Social Media & Volunteering 5 Myths about the Internet Volunteers and The Borg Communicate with Cyborgs Be a Cyborg
  • 2. 1st Myth about the Internet The Internet is a very new media cannel! Page 2
  • 3. 1st Myth about the Internet The Internet is a very new media cannel!
    • First ideas for the Internet as science fiction right after the world war II
    •  Dr. Vanevar Bush „As we may think“ (1945)
    • First computer networks were developed about 40 years ago
    •  e.g. ARPAnet (1969) or CYCLADES (1971)
    Page 2
  • 4. 2nd Myth about the Internet By the way: „ It was from the RAND study that the false rumor started, claiming that the ARPANET was somehow related to building a network resistant to nuclear war . This was never true of the ARPANET, only the unrelated RAND study on secure voice considered nuclear war . However, the later work on Internetting did emphasize robustness and survivability, including the capability to withstand losses of large portions of the underlying networks.“ „ A Brief History of the Internet“ at the website of the Internet Society Page 3
  • 5. 2nd Myth about the Internet The Internet is the Result of a military project during the cold war. 58 cm 2.4 to 2.9 m
    • The study of the RAND Corperation was initiated by the ministry of defense.
    •  … in order to develop a robust telephone network
    • The ARPAnet was the result of solving problems of capacity and knowledge management.
    Page 4
  • 6. 3rd Myth about the Internet Since the World Wide Web, since 1991, everything changed. Page 5
  • 7. 3rd Myth about the Internet Since the World Wide Web, since 1991, everything changed.
    • The WWW as well as the whole Internet is about decentralized data.
    •  there were only a new standard: HTML ( H yper t ext M arkup L anguage )
    • What really changed was the usability of and the access to the Internet
    Page 5
  • 8. 3rd Myth about the Internet With HTML the public Internet grew up nearly exponentially Page 6
  • 9. 4th Myth about the Internet The Internet is a one way info-channel. Page 7
  • 10. 4th Myth about the Internet
    • That was the thought of the Web 1.0 and the New Economy
    •  The New Economy crashed in 2000
    • In principle every user can become a producer of web content
    •  That means “produser”
    The Internet is a one way info-channel. Page 7
  • 11. 4th Myth about the Internet After the millennium the New Economy burst in a big crash of the NASDAQ stoke exchange Page 8
  • 12. 4th Myth about the Internet Online communication today is more about this: Page 9
  • 13. 5th Myth about the Internet This decentralized Web is very dangerous. Page 10
  • 14. 5th Myth about the Internet This decentralized Web is very dangerous.
    • Really dangerous is to ignore the huge chances the Internet provides
    •  RoI ( risk of ignoring )
    • It’s pretty simple to collect feedback from your volunteers and stakeholders
    •  just meet them on a par online
    Page 10
  • 15. 5th Myth about the Internet It shouldn’t be about this: Page 11
  • 16. 5th Myth about the Internet … but this: Page 12
  • 17. 5th Myth about the Internet … or this: Page 13
  • 18. Internet, Social Media & Volunteering 5 Myths about the Internet Volunteers and The Borg Communicate with Cyborgs Be a Cyborg
  • 19. Captain Jean-Luc Picard as Lucutus
  • 20. Volunteers & The Borg Donna Haraway: “ A Cyborg Manifesto“ at first: „ A cyborg is a cybernetic organism, a hybrid of machine and organism, a creature of social reality as well as a creature of fiction.“ We all use (we all have to use) „prosthetic devices“ to take part in modern society. In earlier days this devices was writing with a pen or a typewriter, nowadays it is the mobile phone and the computer. Page 16
  • 21. Volunteers & The Borg We are all cyborgs! Page 17
  • 22. Volunteers & The Borg World Internet Stats
    • ~ 2 billion Internet users
    • ~ 1.4 billion e-mail users
    • ~ 500 Million Facebook users
    • ~ 300 Million Webpages
    Page 18
  • 23. Volunteers & The Borg World Internet Stats
    • ~ 2 billion Internet users
    • ~ 1.4 billion e-mail users
    • ~ 500 Million Facebook users
    • ~ 300 Million Webpages
    Page 18
  • 24. Volunteers & The Borg After Facebookwas founded in February 2004, it expanded to the largest social networking service in the world Page 19
  • 25. Volunteers & The Borg PLEASE don’t think your Volunteers aren’t cyborgs !!! Page 20
  • 26. Cyborgs like Barack Obama …
  • 27. … or her … Page 22
  • 28. … or her? Page 23
  • 29. Internet, Social Media & Volunteering 5 Myths about the Internet Volunteers and The Borg Communicate with Cyborgs Be a Cyborg
  • 30. Communicate with Cyborgs
  • 31. Communicate with Cyborgs
  • 32. Communicate with Cyborgs Weblogs:
    • What is it?
    • – A regularly updated ‚mashup‘ website that allows visitors to leave comments to single updates and provides different netwok functions
    • What for is it?
    • – Originally we blogs were set up to save web files online. Today they were also used a diaries or private and/or professional online journals
    Page 27
  • 33. Communicate with Cyborgs Social Networking Services (like Facebook):
    • What is it?
    • – A Social Media platform that’s (1 st ) driven by 'user generated content’, (2 nd ) allows its participants to set up a personal profile and (3 rd ) mark relations between users as ‘friends’.
    • What for is it?
    • – The first social networking service (“WELL”) was used as newsgroup. Today SNS provide a platform to maintain relationships even if there is no possibility to meet physically
    Page 28
  • 34. Communicate with Cyborgs Live or micro blogging services (like Twitter):
    • What is it?
    • – A Social Media service that allows its users to set up a stream of short text-based updates (at Twitter not more than 140 characters ) and to subscribe other stream
    • What for is it?
    • – Even if it is much faster micro blogging is b logging as well. Mostly it is used to update he ‘followers’ about what’s going on. But it is also used as discussion channel
    Page 29
  • 35. Communicate with Cyborgs VoIP or ‘voice over IP’ Services (like Skype):
    • What is it?
    • – A service that allows free telephone calls and text messages between users. It also allows chat, voice and video conferences with more than two users that are related to each other (ad to a ‘bodylist’)
    • What for is it?
    • – Mainly it is used to communicate via chat or voice while being online at the same time. But it can also used to transfer files and present slides.
    Page 30
  • 36. Communicate with Cyborgs File sharing services (like Dropbox):
    • What is it?
    • – A tool users can install at their computers and use as a simple desktop folder. Files that saved to this folder are uploaded to a server and become synced to related folders.
    • What for is it?
    • – To work together with others that have a Dropbox account, an Internet connection but aren't connected to the same intranet.
    Page 31
  • 37. Communicate with Cyborgs And of course: Page 32
  • 38. Communicate with Cyborgs And of course: Online Volunteering Page 32
  • 39. Communicate with Cyborgs Some Examples:
    • The NPO-Blogparade
    • – An informal network of blogging experts that regularly treads questions of non-profit management
    • question & answer sites
    • – Use mailing lists to ask questions
    Page 33
  • 40. Communicate with Cyborgs Some Examples:
    • Red-Recruit of the BRK
    • – The British Red Cross ask young volunteers to spread their content and messages through different Social Media platforms.
    • Flickr Commons
    • – A micro volunteering platform that contains pictures which becomes tagged by volunteers.
    Page 34
  • 41. Internet, Social Media & Volunteering 5 Myths about the Internet Volunteers and The Borg Communicate with Cyborgs Be a Cyborg
  • 42. Be a Cyborg
    • To be a Cyborg is very easy. Just use the techniques of your days contact your stakeholders, your volunteers, your colleagues and friedns on a par
    • You easily can use the crowd to develop your own work – you only have to take care of two thinks:
    • You should really want to take part in the community
    • &
    • 2. you should make interesting offers .
    Summarize: Page 36
  • 43. Be a Cyborg »promoting or connection«
  • 44. Internet, Social Media & Volunteering Thank you for your attention! Hannes Jähnert Academy for Volunteer-Management in Germany Marchlewskistr. 27 | 10243 Berlin Tel: +49 30 2754938 Skype: der.foulder