Mobile Forms
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The second of three 90-minute talks given to the newly-formed AARP Design/Photo team. ...

The second of three 90-minute talks given to the newly-formed AARP Design/Photo team.

In this second presentation, I was projecting the apps from my iPad 2. The screenshots were for those who dialed into the meeting.

The video clips I showed and external resources mentioned should all be clickable to launch in your web browser.

These three presentations will be revised and expanded to present to other groups around AARP.

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    Mobile Forms Mobile Forms Presentation Transcript

    • Mobile: Forces, Forms, Futures A survey of mobile consumer market forces, evolving content forms and the imminent future Mike Lee February 1-3, 2012, For AARP Design / Photo Session 2 1Thursday, February 2, 12 1
    • Mobile Forms iPad Magazines 2Thursday, February 2, 12 2
    • Mag+ Live with Popular Science 3Thursday, February 2, 12 3
    • For its August [2011] barcode issue, This Old House peppered its pages with 31 separate Microsoft Tags linking to a series of giveaways of prizes readers could use in their own remodeling projects. Working with advertising partners, the magazine secured goods worth a total of $178,000, from faucets to flooring. The result: 239,191 scans and 11,971,431 checked prize boxes from 156,760 unique entrants -- not to mention advertisers thrilled to have an opt-in database of 156,760 people for their own recommunication efforts. [Rate base: 950,000] 4Thursday, February 2, 12 4
    • Demo & Discuss iPad Magazines: - The Old House (MS Tag sweestakes) - New Yorker (just reading!) - Vanity Fair - The Daily (daily with huge budget & staff) - Wired - Project #5, #6 (pushing the interactivity edge) - Popular Science (multi-plane layout) - Golf Digest Hot List (commerce) - O Magazine (commerce) - The Atlantic (hybrid print, web, social) - NGS 50 Greatest Photographs (special edition) 5Thursday, February 2, 12 5
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    • Mobile Futures 51Thursday, February 2, 12 51