Your SlideShare is downloading. ×
E-readers talk for AARP Life@50+ Los Angeles
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

E-readers talk for AARP Life@50+ Los Angeles

1,099
views

Published on

Mike lee ereaders_talk_v5_sept_2011.ppt

Mike lee ereaders_talk_v5_sept_2011.ppt

Published in: Education, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,099
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Need to pat for sub or buy single issues. WSJ sub.
  • Transcript

    • 1. E-reading for Dummies Cathy Ventura-Merkel, AARP Publications Cevin Bryerman, Publisher, Publisher ’s Weekly Mike Lee, AARP.org Life@50+ 2011, Los Angeles v.3
    • 2. Quiz
    • 3. Poll Results
    • 4. Industry point of view
    • 5. Change has come to owning and reading books
    • 6.
      • E-reader ownership doubled from 6% to 12% of US adults between Nov 2010 and May 2011
      • Tablet ownership in the US almost doubled (5% to 8%) over same period
      • 24 Million iPads sold in US by end of 2011
      • AAP reported April e-Book sales revenue +158% on same month last year (print revenues declined 25% Y/Y)
      Accelerating e-reader ownership
    • 7. Amazon Kindle 2007
    • 8. E-readers flanked by smart phones and tablets
    • 9. Buy both paper and electronic books online
    • 10. Buy books on the e-reader
    • 11. Or download them from your computer
    • 12. E-readers run for days or weeks
    • 13. Use e-readers indoors and out
    • 14. E-readers keep some of the form of the book
    • 15. Pages are still turned…
    • 16. … but with a button push or finger swipe
    • 17. The idea is to forget that you ’re using an e-reader
    • 18. Text becomes fluid; page numbers are locations
    • 19. Easily change text size
    • 20. Instant dictionary look-up
    • 21. Play word games
    • 22. Read newspapers and magazines
    • 23. Interactive children ’s books are popular
    • 24. Buy audio books
    • 25. Listen to music while you read
    • 26. WiFi vs. 3G
    • 27. Don ’t have an e-reader? No problem.
    • 28. Even show photo albums
    • 29. Download free e-books
    • 30. Borrow e-books from your local library
    • 31. Cases for every personality
    • 32. E-ink readers need extra light
    • 33. The ereading Gang of Five
    • 34. The coming battle of devices ? Apple iPad Amazon Tablet B&N Nook Color Kobo Touch Sony PRS-T1 Amazon Kindle 3 B&N Nook Simple Touch
    • 35.
      • Be lighter on your feet
      • Bring everything but the kitchen sink
      • Save a buck or two
      • Mark your favorite parts
      • Customize your device for your needs
      5 reasons you ’ll love your e-reader
    • 36. Buy now!
    • 37. Questions ?
    • 38. [email_address] Twitter: curiouslee
    • 39. Appendix Photo credits: http://www.flickr.com/photos/pamhule/5802294925/ http://www.flickr.com/photos/create70/5745975399/ http://www.flickr.com/photos/evansfam/4029115087/ http://www.flickr.com/photos/mcoloma/4187104473/ http://www.flickr.com/photos/mac/5817552614/ http://www.flickr.com/photos/albertize/4506285174/ http://www.flickr.com/photos/46166795@N08/4950506605/ http://www.flickr.com/photos/metrosis/5140054763/ http://www.flickr.com/photos/tim_d/5435437105/ http://www.flickr.com/photos/edvvc/4956221465/ http://www.flickr.com/photos/cubicgarden/5019895145/ http://www.flickr.com/photos/johncatral/4972621567/
    • 40.
      • E-reader :
      • Screen
      • Feel
      • Battery
      • Wireless
      • Support
      • E-book :
      • Source
      • Price
      • Format
      • Archive
      • Sharing
      Things to consider