E-readers talk for AARP Life@50+ Los Angeles
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E-readers talk for AARP Life@50+ Los Angeles



Mike lee ereaders_talk_v5_sept_2011.ppt

Mike lee ereaders_talk_v5_sept_2011.ppt



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  • Need to pat for sub or buy single issues. WSJ sub.

E-readers talk for AARP Life@50+ Los Angeles E-readers talk for AARP Life@50+ Los Angeles Presentation Transcript

  • E-reading for Dummies Cathy Ventura-Merkel, AARP Publications Cevin Bryerman, Publisher, Publisher ’s Weekly Mike Lee, AARP.org Life@50+ 2011, Los Angeles v.3
  • Quiz
  • Poll Results
  • Industry point of view
  • Change has come to owning and reading books
    • E-reader ownership doubled from 6% to 12% of US adults between Nov 2010 and May 2011
    • Tablet ownership in the US almost doubled (5% to 8%) over same period
    • 24 Million iPads sold in US by end of 2011
    • AAP reported April e-Book sales revenue +158% on same month last year (print revenues declined 25% Y/Y)
    Accelerating e-reader ownership
  • Amazon Kindle 2007
  • E-readers flanked by smart phones and tablets
  • Buy both paper and electronic books online
  • Buy books on the e-reader
  • Or download them from your computer
  • E-readers run for days or weeks
  • Use e-readers indoors and out
  • E-readers keep some of the form of the book
  • Pages are still turned…
  • … but with a button push or finger swipe
  • The idea is to forget that you ’re using an e-reader
  • Text becomes fluid; page numbers are locations
  • Easily change text size
  • Instant dictionary look-up
  • Play word games
  • Read newspapers and magazines
  • Interactive children ’s books are popular
  • Buy audio books
  • Listen to music while you read
  • WiFi vs. 3G
  • Don ’t have an e-reader? No problem.
  • Even show photo albums
  • Download free e-books
  • Borrow e-books from your local library
  • Cases for every personality
  • E-ink readers need extra light
  • The ereading Gang of Five
  • The coming battle of devices ? Apple iPad Amazon Tablet B&N Nook Color Kobo Touch Sony PRS-T1 Amazon Kindle 3 B&N Nook Simple Touch
    • Be lighter on your feet
    • Bring everything but the kitchen sink
    • Save a buck or two
    • Mark your favorite parts
    • Customize your device for your needs
    5 reasons you ’ll love your e-reader
  • Buy now!
  • Questions ?
  • [email_address] Twitter: curiouslee
  • Appendix Photo credits: http://www.flickr.com/photos/pamhule/5802294925/ http://www.flickr.com/photos/create70/5745975399/ http://www.flickr.com/photos/evansfam/4029115087/ http://www.flickr.com/photos/mcoloma/4187104473/ http://www.flickr.com/photos/mac/5817552614/ http://www.flickr.com/photos/albertize/4506285174/ http://www.flickr.com/photos/46166795@N08/4950506605/ http://www.flickr.com/photos/metrosis/5140054763/ http://www.flickr.com/photos/tim_d/5435437105/ http://www.flickr.com/photos/edvvc/4956221465/ http://www.flickr.com/photos/cubicgarden/5019895145/ http://www.flickr.com/photos/johncatral/4972621567/
    • E-reader :
    • Screen
    • Feel
    • Battery
    • Wireless
    • Support
    • E-book :
    • Source
    • Price
    • Format
    • Archive
    • Sharing
    Things to consider