DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
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DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded

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  • The system would offer free or discounted transportation based on an algorithm-powered decision-making process involving the user&apos;s current location, the cost of transportation, and the potential profit from a completed sale. The concept is basically a "free ride coupon" and mentioned transportation modes like taxis, trains, buses, or even autonomous vehicles. http://arstechnica.com/gadgets/2014/01/google-patents-ad-powered-taxi-service-that-would-offer-free-rides-to-shoppers/ <br />

DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded Presentation Transcript

  • The Internet Everyware DSO Marketing Summit, 23 January 2014 By Mike Lee, AARP 1
  • 2
  • Aerial On-Person Auto Home Retail 3
  • The Smartphone Transforms Again (iWatch Concept) 4
  • LG G Flex Curved Smartphone 5
  • Wearables: Fitness Trackers 6
  • Phonebloks Modular Phone Concept 7
  • Video after this slide… 1.) Phonebloks campaign http://www.youtube.com/watch?v=koIdfRGEvs0 Video: Phonebloks Modular Phone Concept 8
  • Phonebloks and Motorola Ara Modular Phone Concepts 9
  • Wearables: Google Glass 10
  • Video after this slide… 2.) A Google Glass Explorer http://www.youtube.com/watch?v=P8GVKqGruOQ Video: Wearables: Google Glass 11
  • Smart Home 12
  • Lockitron 13
  • Video after this slide… 3.) Lockitron http://www.youtube.com/watch?v=D1L3o88GKew Video: Lockitron 14
  • Nest 15
  • SmartThings Hub, Sensors and App 16
  • Sen.se Mother with Cookies 17
  • 100,000 Intel Tablet Kiosks Coming to Applebee’s 18
  • Estimote for Apple iOS 7 iBeacon 19
  • Video after this slide… 4.) Estimote iBeacon http://youtu.be/sUIqfjpInxY Video: Estimote for Apple iOS 7 iBeacon 20
  • Internet In Your Car 21
  • Google Self-Driving Car 22
  • Audi Connect 23
  • Video after this slide… 5.) CNN rides the Audi Connect car at CES 2014 http://m.youtube.com/watch?v=xB41HtnsFuc Video: Audi Connect 24
  • Google Patent 8630897 For Ad-Powered Taxi 25
  • Amazon PrimeAir Prototype; Goal 30-Minute Delivery 26
  • DJI Phantom 2 Quad-copterwith GoPro Hero3 camera, $1200 27
  • Video after this slide… 6.) DJI Phantom Quadcopter over California http://www.youtube.com/watch?v=_WVX_c0yiuE Video: DJI Phantom 2 with GoPro Hero3 in California 28
  • •The examples shown are generally 3-5 years or more to significant market usage: • Google Glass not even a product • Restaurant kiosks ~1 year • Home smart locks and sensors ~2 years • Driverless cars ~more than 5 years •There are many challenges with radically new technologies: • Social norms • Personal privacy • Data ownership • Security of persons and products • Regulatory authorities can’t keep up 29
  • mslee@aarp.org Twitter: curiouslee 30