DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
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  • The system would offer free or discounted transportation based on an algorithm-powered decision-making process involving the user&apos;s current location, the cost of transportation, and the potential profit from a completed sale. The concept is basically a "free ride coupon" and mentioned transportation modes like taxis, trains, buses, or even autonomous vehicles. http://arstechnica.com/gadgets/2014/01/google-patents-ad-powered-taxi-service-that-would-offer-free-rides-to-shoppers/ <br />

DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded Presentation Transcript

  • 1. The Internet Everyware DSO Marketing Summit, 23 January 2014 By Mike Lee, AARP 1
  • 2. 2
  • 3. Aerial On-Person Auto Home Retail 3
  • 4. The Smartphone Transforms Again (iWatch Concept) 4
  • 5. LG G Flex Curved Smartphone 5
  • 6. Wearables: Fitness Trackers 6
  • 7. Phonebloks Modular Phone Concept 7
  • 8. Video after this slide… 1.) Phonebloks campaign http://www.youtube.com/watch?v=koIdfRGEvs0 Video: Phonebloks Modular Phone Concept 8
  • 9. Phonebloks and Motorola Ara Modular Phone Concepts 9
  • 10. Wearables: Google Glass 10
  • 11. Video after this slide… 2.) A Google Glass Explorer http://www.youtube.com/watch?v=P8GVKqGruOQ Video: Wearables: Google Glass 11
  • 12. Smart Home 12
  • 13. Lockitron 13
  • 14. Video after this slide… 3.) Lockitron http://www.youtube.com/watch?v=D1L3o88GKew Video: Lockitron 14
  • 15. Nest 15
  • 16. SmartThings Hub, Sensors and App 16
  • 17. Sen.se Mother with Cookies 17
  • 18. 100,000 Intel Tablet Kiosks Coming to Applebee’s 18
  • 19. Estimote for Apple iOS 7 iBeacon 19
  • 20. Video after this slide… 4.) Estimote iBeacon http://youtu.be/sUIqfjpInxY Video: Estimote for Apple iOS 7 iBeacon 20
  • 21. Internet In Your Car 21
  • 22. Google Self-Driving Car 22
  • 23. Audi Connect 23
  • 24. Video after this slide… 5.) CNN rides the Audi Connect car at CES 2014 http://m.youtube.com/watch?v=xB41HtnsFuc Video: Audi Connect 24
  • 25. Google Patent 8630897 For Ad-Powered Taxi 25
  • 26. Amazon PrimeAir Prototype; Goal 30-Minute Delivery 26
  • 27. DJI Phantom 2 Quad-copterwith GoPro Hero3 camera, $1200 27
  • 28. Video after this slide… 6.) DJI Phantom Quadcopter over California http://www.youtube.com/watch?v=_WVX_c0yiuE Video: DJI Phantom 2 with GoPro Hero3 in California 28
  • 29. •The examples shown are generally 3-5 years or more to significant market usage: • Google Glass not even a product • Restaurant kiosks ~1 year • Home smart locks and sensors ~2 years • Driverless cars ~more than 5 years •There are many challenges with radically new technologies: • Social norms • Personal privacy • Data ownership • Security of persons and products • Regulatory authorities can’t keep up 29
  • 30. mslee@aarp.org Twitter: curiouslee 30