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DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded
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DSO Marketing Summit Slides Revised Feb 2014 - Videos Embedded

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  • The system would offer free or discounted transportation based on an algorithm-powered decision-making process involving the user's current location, the cost of transportation, and the potential profit from a completed sale. The concept is basically a "free ride coupon" and mentioned transportation modes like taxis, trains, buses, or even autonomous vehicles. http://arstechnica.com/gadgets/2014/01/google-patents-ad-powered-taxi-service-that-would-offer-free-rides-to-shoppers/
  • Transcript

    • 1. The Internet Everyware DSO Marketing Summit, 23 January 2014 By Mike Lee, AARP 1
    • 2. 2
    • 3. Aerial On-Person Auto Home Retail 3
    • 4. The Smartphone Transforms Again (iWatch Concept) 4
    • 5. LG G Flex Curved Smartphone 5
    • 6. Wearables: Fitness Trackers 6
    • 7. Phonebloks Modular Phone Concept 7
    • 8. Video after this slide… 1.) Phonebloks campaign http://www.youtube.com/watch?v=koIdfRGEvs0 Video: Phonebloks Modular Phone Concept 8
    • 9. Phonebloks and Motorola Ara Modular Phone Concepts 9
    • 10. Wearables: Google Glass 10
    • 11. Video after this slide… 2.) A Google Glass Explorer http://www.youtube.com/watch?v=P8GVKqGruOQ Video: Wearables: Google Glass 11
    • 12. Smart Home 12
    • 13. Lockitron 13
    • 14. Video after this slide… 3.) Lockitron http://www.youtube.com/watch?v=D1L3o88GKew Video: Lockitron 14
    • 15. Nest 15
    • 16. SmartThings Hub, Sensors and App 16
    • 17. Sen.se Mother with Cookies 17
    • 18. 100,000 Intel Tablet Kiosks Coming to Applebee’s 18
    • 19. Estimote for Apple iOS 7 iBeacon 19
    • 20. Video after this slide… 4.) Estimote iBeacon http://youtu.be/sUIqfjpInxY Video: Estimote for Apple iOS 7 iBeacon 20
    • 21. Internet In Your Car 21
    • 22. Google Self-Driving Car 22
    • 23. Audi Connect 23
    • 24. Video after this slide… 5.) CNN rides the Audi Connect car at CES 2014 http://m.youtube.com/watch?v=xB41HtnsFuc Video: Audi Connect 24
    • 25. Google Patent 8630897 For Ad-Powered Taxi 25
    • 26. Amazon PrimeAir Prototype; Goal 30-Minute Delivery 26
    • 27. DJI Phantom 2 Quad-copterwith GoPro Hero3 camera, $1200 27
    • 28. Video after this slide… 6.) DJI Phantom Quadcopter over California http://www.youtube.com/watch?v=_WVX_c0yiuE Video: DJI Phantom 2 with GoPro Hero3 in California 28
    • 29. •The examples shown are generally 3-5 years or more to significant market usage: • Google Glass not even a product • Restaurant kiosks ~1 year • Home smart locks and sensors ~2 years • Driverless cars ~more than 5 years •There are many challenges with radically new technologies: • Social norms • Personal privacy • Data ownership • Security of persons and products • Regulatory authorities can’t keep up 29
    • 30. mslee@aarp.org Twitter: curiouslee 30

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