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A 10-minute peek at Disney MyMagic+ for DSO All-Staff Meeting
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A 10-minute peek at Disney MyMagic+ for DSO All-Staff Meeting

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My magic+ dso_all-staff_june_2014_v1

My magic+ dso_all-staff_june_2014_v1


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Transcript

  • 1. The philosophy behind MyMagic+ is made up of four guiding principles: • Create and enable forward momentum • Create a system that serves the Guest at every moment • Turn transactions into interactions • Establish a foundation that enables us to continue to enhance the Guest experience over time
  • 2. Disney MyMagic+ Invitation Kit 2013
  • 3. Disney MyMagic+ Invitation Kit Light-Up USB Drive 2013
  • 4. Disney MyDisneyExperience Web Site
  • 5. Disney MyDisneyExperience Online Trip Planner
  • 6. Book your rides weeks in advance…
  • 7. Pre-order personalized RFID MagicBands for the family
  • 8. MyDisneyExperience Mobile Apps
  • 9. Scanning a MagicBand at the Disney Welcome Center at Orlando Airport
  • 10. Check into hotel from mobile app; swipe MagicBand to enter hotel room
  • 11. MagicBands can be purchased on-site; Smart card alternative avaiable
  • 12. Scan smart card and finger at park entry turnstile for positive ID
  • 13. Scan MagicBand and finger at park entry turnstile for positive ID
  • 14. Scan MagicBand to pay for food and drinks at park restaurants
  • 15. Scan MagicBand to pay for food and identify table location for servers
  • 16. If you don’t have a smart phone, manage your itinerary from a MagicBand kiosk
  • 17. Disney cast members can greet you by name at an attraction after scanning your MagicBand
  • 18. A Pirate’s Adventure in Adventureland is RFID-enabled so MagicBands can trigger displays
  • 19. Pay for gifts using MagicBand on Main Street and elsewhere in the park
  • 20. A wide variety of MagicBand accessories is available
  • 21. MagicBandITs are charms that snap into the side of MagicBands
  • 22. Disney PhotoPass+ photographers scan your MagicBand to link photos to MemoryMaker
  • 23. The MemoryMaker service eliminates the need to carry a camera
  • 24. Disney PhotoPass+ / MemoryMaker Online Interface
  • 25. Disney MagicBand unlocks a Dragon on the Disney Infinity home game console system
  • 26. Dragon’s Gate Unlocked!
  • 27. More Digital Customer Experiences