Web	  Visitors	  &	  Prospects	  •  A0rac2ng	  the	  right	  kind	  of	  visitors	  and	     prospec2ve	  clients	  you	  ...
Who	  Do	  You	  Really	  Want	  to	  A0ract?	  	  Define	  Your	  Perfect	  Clients:	     1.  What	  needs	  does	  your	 ...
Who	  Do	  You	  Really	  Want	  to	  A0ract?	  	  Define	  Your	  Perfect	  Clients:	     6.  What	  are	  their	  interes...
Who	  Do	  You	  Really	  Want	  to	  A0ract?	  	  You	  should	  be	  able	  to	  walk	  into	  a	  Starbucks	  and	    b...
Well	  Designed/Dynamic	  Website	  
Well	  Designed/Dynamic	  Website	  •  A	  dynamic	  and	  up-­‐to-­‐date	  “brochure”	  	  •  A	  reflec2on	  of	  your	  ...
Create	  The	  Right	  Content	  
Create	  The	  Right	  Content	  •  A0ract	  the	  clients	  you	  want	  •  Be	  informa2ve,	  relevant	  and	  interes2n...
Create	  The	  Right	  Content	  •  Use	  the	  many	  varia2ons	  of	  content	  syndica2on	     available	  through	  DS...
Content	  Must	  Always	  Have	  a	  Purpose	  Think	  about	  what	  you	  are	  trying	  to	  accomplish:	     – s	  the...
Create	  The	  Right	  Content	  •  20-­‐50+	  pieces	  of	  content	  a	  month	       –  Make	  an	  editorial	  calenda...
Search	  Engine	  Op2miza2on	  (SEO)	  
Search	  Engine	  Op2miza2on	  (SEO)	  •  SEO	  is	  not	  “ Top	  Secret”	  anymore	      – It’s	  just	  tedious	  and	 ...
Search	  Engine	  Op2miza2on	  (SEO)	  • Know	  Your	  Compe22on	    –  ow	  many	  links	  do	  they	  have?	     H  –  o...
Compe22ve	  Analysis	  
Local	  Search	        •  A	  big	  por2on	  of	  the	           search	  results	  page	  is	           dedicated	  to	  ...
Local	  Search	         •  You	  also	  must	  ensure	            that	  your	  prac2ce	  is	            listed	  on	  loc...
Social	  Media	  Develops	  TRUST	  
Social	  Media	  Develops	  TRUST	  •  Become	  a	  mind	  reader	      – Your	  clients	  will	  tell	  you	  what	  they...
Social	  Media	  Develops	  TRUST	  •    15	  minutes	  a	  day!	  •    Improves	  SEO	  •    Boosts	  your	  reputa2on	  ...
Paid	  Adver2sing…	  Should	  You?	  
Paid	  Adver2sing…	  Should	  You?	  • Pay-­‐per-­‐click	  (PPC,	  Adwords)	  • Retarge2ng	  • Banner	  Ads	  • Video	  Co...
Paid	  Adver2sing…	  Should	  You?	  Tie	  offline	  paid	  adver2sing	  with	  your	    online	  campaign:	     –  irect	  ...
Measure	  &	  Improve	  Your	  A0rac2on	  
Measure	  &	  Improve	  Your	  A0rac2on	  •  Analy2cs/DSS	  •  Increase	  web	     visitors	  with	     more	  content	  •...
Your	  A0rac2on	  Checklist	   Create	  a	  purpose	  for	  each	  content	  piece,	  make	  an	    editorial	  calendar	...
Powered	  by	       •  Add	  and	  update	  a	  variety	  of	          content	  any	  2me	  you	  want	  	       •  Built...
Web	  Visitors	  Into	  Leads	  &	  Clients	  
Create	  Content	  That	  Converts	  
Create	  Content	  That	  Converts	  1.  The	  “MAGIC	  FORMULA”	  starts	  with	  a	      “provoca2ve	  and	  catchy”	  h...
Avoid	  a	  BIG	  Content	  Mistake	  	  You	  are	  not	  wri0ng	  for	  Google!	  You	  are	  wri0ng	                   ...
Professional	  Videos	  For	  Top	  Content	  
Professional	  Videos	  For	  Top	  Content	  •  #1	  reason	  to	  create	  the	  best	  video	  you	  can	     afford?	  
Professional	  Videos	  For	  Top	  Content	  •  Opportunity	  for	  clients	  to	  see	  and	  hear	  you	  •  Answer	  q...
Mobile	  Search	  is	  Exploding	  
Mobile	  Search	  is	  Exploding	  
Mobile	  Search	  is	  Exploding	  •  Be0er	  user	  experience	      – Increase	  load	  speed	      – Enhanced	  for	  s...
Apps	  for	  iPhone,	  iPad,	  Android	  
Apps	  for	  iPhone,	  iPad,	  Android	  •  Brands	  your	  law	  prac2ce	     – Creates	  greater	  visibility	  which	  ...
Apps	  for	  iPhone,	  iPad,	  Android	  •  Keeps	  you	  in	  your	  clients’	  minds	      – Compe22on	  is	  fierce,	  y...
Apps	  for	  iPhone,	  iPad,	  Android	  •  App	  Ideas:	      – Call	  911	      – Locate	  the	  nearest	  hospital	    ...
MUST	  HAVE	  Compelling	  Offers	  
MUST	  HAVE	  Compelling	  Offers	  •  They	  are	  en2cing	  and	  hard	  to	  resist	      – Who	  doesn’t	  like	  FREE?...
MUST	  HAVE	  Compelling	  Offers	  •  Need	  to	  be	     designed	  well	  •  Cover	  and	  2tle	  is	     CRITICAL!	  • ...
Be	  Ready	  For	  The	  Intake	  Surge!	  
Be	  Ready	  For	  The	  Intake	  Surge!	  •  Don’t	  freak	  out	  when	  it	  starts	  to	  work—that’s	     the	  point...
Measure	  &	  Improve	  Conversion	  
Measure	  &	  Improve	  Conversion	  •  If	  you	  are	  not	  taking	  the	  extra	  steps	  to	     improve	  your	  con...
Measure	  &	  Improve	  Conversion	  •  What	  to	  do	  about	  high	  bounce	  rate	  pages:	      – Revise	  the	  page...
Your	  Conversion	  Checklist	    evelop	  interes2ng	  headlines	  and	   D content	  that	  speak	  to	  your	  perfect...
Your	  Conversion	  Checklist	    rite	  a	  book	  or	  develop	  some	  other	  type	   W of	  compelling	  offer.	    ...
Retain	  Clients	  and	  Get	  Referrals	  
Retain	  Clients	  and	  Get	  Referrals	  
Customer	  Rela2onship	  Database	  •  Capture	  EVERY	  lead	  that	  comes	  to	  you	     regardless	  of	  whether	  o...
Automa2c	  Marke2ng	  
Automa2c	  Marke2ng	  •  Create	  campaigns	  for	  each	  offer	  •  The	  more	  specific,	  the	  be0er	  your	  success	...
Compelling	  Direct	  Mail	  
Compelling	  Direct	  Mail	  •  Oldest	  and	  most	  effec2ve	  form	  of	  successful	     marke2ng	  •  No	  one	  reads...
Create	  Books,	  DVDs,	  and	  other	  Offers	  
Create	  Books,	  DVDs,	  and	  other	  Offers	  • Same	  concept	  as	  before	  • Now	  you	  have	  them	  interested	  ...
Create	  a	  Culture	  of	  Excellent	  Customer	                        Service	  
Create	  a	  Culture	  of	  Excellent	  Customer	                                    Service	  •  A	  2012	  Pepperdine	  ...
Create	  a	  Culture	  of	  Excellent	  Customer	                                 Service	  • Why	  posi2ve	  reviews	  ma...
Surveys	  &	  Polls	  
Surveys	  &	  Polls	  •  Ask	  your	  clients:	  	      – Why	  do	  they	  love	  you?	  	      – Why	  do	  you	  annoy	...
Get	  Involved:	  Community	  &	  Charity	  
Get	  Involved:	  Community	  &	  Charity	  • You	  “Get”	  what	  you	  “Give”	  • Be	  involved—for	  real	  • It	  cost...
Your	  Reten2on	  Checklist	   Make	  sure	  you	  have	  a	  system	  that	  is	  capturing	  every	    lead	  that	  co...
Attract, Convert, Retain: Your Guide to Winning the Online War
Attract, Convert, Retain: Your Guide to Winning the Online War
Attract, Convert, Retain: Your Guide to Winning the Online War
Attract, Convert, Retain: Your Guide to Winning the Online War
Attract, Convert, Retain: Your Guide to Winning the Online War
Attract, Convert, Retain: Your Guide to Winning the Online War
Attract, Convert, Retain: Your Guide to Winning the Online War
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Attract, Convert, Retain: Your Guide to Winning the Online War

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This presentation walks you through the steps of transforming your website marketing to attract qualified leads, convert those leads into your best clients, and keep them loyal, referring new business, and increasing your profitability.

About Foster Web Marketing:
Founded in 1998 in Fairfax, Virginia, Foster Web Marketing offers attorneys, physicians, and other professionals across North America an effective online marketing approach that combines appealing and intuitive design with the latest search engine optimization and content management strategies. With a solid understanding that effective websites must accomplish much more than simply generating traffic, Foster is dedicated to creating homepages that provide visitors with truly helpful information, useful tools, and a welcomed connection to a knowledgeable and empathetic professional. To learn more, please visit http://www.fosterwebmarketing.com.

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Attract, Convert, Retain: Your Guide to Winning the Online War

  1. 1. Web  Visitors  &  Prospects  •  A0rac2ng  the  right  kind  of  visitors  and   prospec2ve  clients  you  really  want.  •  First  step  of  implemen2ng  any  successful   marke2ng  strategy.    
  2. 2. Who  Do  You  Really  Want  to  A0ract?    Define  Your  Perfect  Clients:   1.  What  needs  does  your  perfect  client  have?   2.  Any  par2cular  details  about  these  needs  that  are   a  common  theme?   3.  Where  should  your  perfect  client  live?   4.  How  old  is  your  perfect  client?   5.  Male  or  Female?  Does  it  ma0er?  
  3. 3. Who  Do  You  Really  Want  to  A0ract?    Define  Your  Perfect  Clients:   6.  What  are  their  interests?   7.  What  is  their  background?   8.  Are  there  any  personal  characteris2cs  you  are   looking  for?     9.  What  magazines  do  they  read?   10. What  websites  do  they  visit?   11. What  organiza2ons  and  chari2es  are  they   involved  in?  
  4. 4. Who  Do  You  Really  Want  to  A0ract?    You  should  be  able  to  walk  into  a  Starbucks  and   be  able  to  immediately  iden2fy  your  perfect   client  in  line!  
  5. 5. Well  Designed/Dynamic  Website  
  6. 6. Well  Designed/Dynamic  Website  •  A  dynamic  and  up-­‐to-­‐date  “brochure”    •  A  reflec2on  of  your  professionalism  and   exper2se  •  Create  a  great  first  impression    •  An  easy  way  for  poten2al  clients  to  find  and   contact  you    •  Answer  Your  clients’  most  pressing  ques2ons   24-­‐7  
  7. 7. Create  The  Right  Content  
  8. 8. Create  The  Right  Content  •  A0ract  the  clients  you  want  •  Be  informa2ve,  relevant  and  interes2ng  •  Consider  the  following:   – What  do  your  perfect  clients  care  about?   – What  ques2ons  do  they  ask?   – What  type  of  tone  and  style  do  they  prefer?  
  9. 9. Create  The  Right  Content  •  Use  the  many  varia2ons  of  content  syndica2on   available  through  DSS   •  Ar#cles   •  FAQs   •  Blogs   •  Tes#monials   •  Client  Results   •  Press  Releases   •  News   •  Video  
  10. 10. Content  Must  Always  Have  a  Purpose  Think  about  what  you  are  trying  to  accomplish:   – s  the  content  piece  designed  to  a0ract  leads?   I –  re  you  targe2ng  other  lawyers  with  the  intent  to   A get  referrals?   – s  your  goal  to  build  brand  awareness  (and  yes...you   I are  a  brand)?  
  11. 11. Create  The  Right  Content  •  20-­‐50+  pieces  of  content  a  month   –  Make  an  editorial  calendar   –  Write  themed  content  •  Let  influencers  and  experts  know  about  your  content!   –  Maintain  a  database  of  related  websites,  so  that  you  can   pitch  your  “story”  •  You  have  2  choices:   –  Do  it  yourself   –  Have  someone  help  you  
  12. 12. Search  Engine  Op2miza2on  (SEO)  
  13. 13. Search  Engine  Op2miza2on  (SEO)  •  SEO  is  not  “ Top  Secret”  anymore   – It’s  just  tedious  and  not  very  exci2ng   – Know  where  your  perfect  client  resides  online   – Do  keyword  research     •  What  are  your  perfect  clients  searching  for?   •  How  are  they  describing  their  situa2ons?   – Good  Content  =  Good  Link  Building   – Community-­‐based  links  are  the  best  kind  
  14. 14. Search  Engine  Op2miza2on  (SEO)  • Know  Your  Compe22on   –  ow  many  links  do  they  have?   H –  ow  many  pages  are  indexed?   H –  ow  old  is  their  domain?   H
  15. 15. Compe22ve  Analysis  
  16. 16. Local  Search   •  A  big  por2on  of  the   search  results  page  is   dedicated  to  local   businesses   •  Need  to  have  a  strong   local  presence  to  reach   your  online  community   •  Google+  Local  lis2ng,   plus  the  equivalents  on   Yahoo!  and  Bing    
  17. 17. Local  Search   •  You  also  must  ensure   that  your  prac2ce  is   listed  on  local   directories  and   review  sites  like   Yelp.com.  Consistency   is  important!   •  You  need  to  ac2vely   pursue  client  reviews.   •  Yext.com    
  18. 18. Social  Media  Develops  TRUST  
  19. 19. Social  Media  Develops  TRUST  •  Become  a  mind  reader   – Your  clients  will  tell  you  what  they  are  thinking,   feeling,  and  doing  on  daily  basis  in  their  social   media   – They  will  only  share  if  they  TRUST  you  •  So  be  REAL  and  INTERACT!  •  Gives  a  voice  and  personality  to  your  firm  •  Connect  with  chari2es  and  non-­‐profits  
  20. 20. Social  Media  Develops  TRUST  •  15  minutes  a  day!  •  Improves  SEO  •  Boosts  your  reputa2on  •  Author  tags  are  a  huge  opportunity  in  Google  +  •  The  journey  to  authority  starts  with  authorship!  
  21. 21. Paid  Adver2sing…  Should  You?  
  22. 22. Paid  Adver2sing…  Should  You?  • Pay-­‐per-­‐click  (PPC,  Adwords)  • Retarge2ng  • Banner  Ads  • Video  Commercials  • Offline  Ads  
  23. 23. Paid  Adver2sing…  Should  You?  Tie  offline  paid  adver2sing  with  your   online  campaign:   –  irect  perfect  clients  to  your  website D —ideally  to  a  specific  landing  page.   –  romote  your  online  presence  in   P newspaper  ads,  billboards  or   wherever  else  you  adver2se.  
  24. 24. Measure  &  Improve  Your  A0rac2on  
  25. 25. Measure  &  Improve  Your  A0rac2on  •  Analy2cs/DSS  •  Increase  web   visitors  with   more  content  •  Increase   contacts  with   BETTER  content  
  26. 26. Your  A0rac2on  Checklist   Create  a  purpose  for  each  content  piece,  make  an   editorial  calendar  and  start  wri2ng.   Review  your  current  SEO  efforts  and  fill  in  the  holes.   Make  sure  you  have  claimed  local  lis2ngs  and  are   included  in  local  directories.  Encourage  reviews!   Create  a  social  media  calendar  and  start  interac2ng.   Iden2fy  possible  paid  adver2sing  opportuni2es.   Measure,  analyze  and  improve.  
  27. 27. Powered  by   •  Add  and  update  a  variety  of   content  any  2me  you  want     •  Built-­‐in  blog  right  on  your  site     •  Built  in  “SEO”   •  Easily  add  video  and  syndicate   to  YouTube   •  Connect  Social  Media   – Author  Tags!  
  28. 28. Web  Visitors  Into  Leads  &  Clients  
  29. 29. Create  Content  That  Converts  
  30. 30. Create  Content  That  Converts  1.  The  “MAGIC  FORMULA”  starts  with  a   “provoca2ve  and  catchy”  headline  that  grabs   the  reader’s  a0en2on…  2.  Informa2ve  and  interes2ng  content  that   answers  the  prospects  ques2on  and  prompts   them  to  do  something…  3.  Provide  a  “Free  Offer”  rela2ng  to  the  content   that  requires  them  to  give  you  contact  info…  
  31. 31. Avoid  a  BIG  Content  Mistake    You  are  not  wri0ng  for  Google!  You  are  wri0ng   for  your  perfect  clients.  
  32. 32. Professional  Videos  For  Top  Content  
  33. 33. Professional  Videos  For  Top  Content  •  #1  reason  to  create  the  best  video  you  can   afford?  
  34. 34. Professional  Videos  For  Top  Content  •  Opportunity  for  clients  to  see  and  hear  you  •  Answer  ques2ons  with  video  •  Drama2cally  changes  “bounce  rate”  •  30  seconds  to  2  minutes  max!  •  Become  a  storyteller  •  Game  changer  
  35. 35. Mobile  Search  is  Exploding  
  36. 36. Mobile  Search  is  Exploding  
  37. 37. Mobile  Search  is  Exploding  •  Be0er  user  experience   – Increase  load  speed   – Enhanced  for  smaller  screens  and  touch   controls  •  Poten2al  clients  are  only  ONE  CLICK  AWAY  •  Integra2on  with  Social  Media  •  Improves  your  SEO  performance  
  38. 38. Apps  for  iPhone,  iPad,  Android  
  39. 39. Apps  for  iPhone,  iPad,  Android  •  Brands  your  law  prac2ce   – Creates  greater  visibility  which  strengthens  your   brand  •  Access  to  a  tremendously  growing  market   – Average  user  has  88  apps!  •  Engages  your  prospects   – As  long  as  you  provide  helpful  tools  and   informa2on  
  40. 40. Apps  for  iPhone,  iPad,  Android  •  Keeps  you  in  your  clients’  minds   – Compe22on  is  fierce,  your  past,  present  and   future  clients  are  constantly  being  seduced   – Every  2me  they  grab  their  phone  or  tablet,  you   will  be  there!  •  It’s  just  REALLY  COOL   – How  many  lawyers  have  one?   – Stand  out  from  the  crowd  
  41. 41. Apps  for  iPhone,  iPad,  Android  •  App  Ideas:   – Call  911   – Locate  the  nearest  hospital   – Capture  details  about  the  accident  with  a  form  that   the  vic2m  fills  out   – Store  videos  and  pictures  of  the  accident  scene   – Offer  resources  and  2ps  for  people  who  are  injured   – Capture  recorded  details  about  the  accident,  so  all  the   vic2m  has  to  do  is  talk   – Call  a  cab  or  tow  truck   – Call  YOU  for  help!  
  42. 42. MUST  HAVE  Compelling  Offers  
  43. 43. MUST  HAVE  Compelling  Offers  •  They  are  en2cing  and  hard  to  resist   – Who  doesn’t  like  FREE?  •  Best  offers  are  books,  reports,  DVDs,  CDs  or   mobile  apps  •  Important  to  be  relevant  and  answer  the   ques2ons  your  perfect  client  asks  •  Explains  a  solu2on  to  a  problem  •  Provides  a  benefit  to  the  person  ordering  
  44. 44. MUST  HAVE  Compelling  Offers  •  Need  to  be   designed  well  •  Cover  and  2tle  is   CRITICAL!  •  Have  a  perceived   value  
  45. 45. Be  Ready  For  The  Intake  Surge!  
  46. 46. Be  Ready  For  The  Intake  Surge!  •  Don’t  freak  out  when  it  starts  to  work—that’s   the  point  of  all  this  marke2ng!  •  Make  sure  you  have  the  following  in  place:   – Be  available  24/7     •  Make  sure  someone  is  around!   – Immediate  lead  no2fica2on   – Built  in  follow-­‐up  campaign   – Track  your  calls  
  47. 47. Measure  &  Improve  Conversion  
  48. 48. Measure  &  Improve  Conversion  •  If  you  are  not  taking  the  extra  steps  to   improve  your  conversion,  you  are  was2ng   money  on  your  Internet  marke2ng  efforts  •  Shoo2ng  a  target  wearing  a  blindfold  •  You  should  always  be  monitoring  your:   – Top  content   – Top  traffic  sources   – Keywords  used  
  49. 49. Measure  &  Improve  Conversion  •  What  to  do  about  high  bounce  rate  pages:   – Revise  the  page  2tle   – Examine  the  keywords  visitors  are  using   – Review  the  content   •  Does  it  make  sense?  Are  there  typos?   – Add  a  video  to  the  page  that  answers  the  ques2on   – Reformat  the  page  to  make  it  more  a0rac2ve   – Add  links  to  other  pages  of  your  website  above  the   fold   – Include  a  call-­‐to-­‐ac2on  (free  offer!)  
  50. 50. Your  Conversion  Checklist    evelop  interes2ng  headlines  and   D content  that  speak  to  your  perfect  clients.    reate  videos  for  your  top  Web  pages.   C  ake  sure  you  have  a  mobile  version  of   M your  website.    ook  into  crea2ng  a  mobile  app.   L
  51. 51. Your  Conversion  Checklist    rite  a  book  or  develop  some  other  type   W of  compelling  offer.    e  ready  to  follow  up  with  perfect  clients.   B  onfirm  that  someone  is  available  24/7  to   C take  calls  or  engage  in  chats.    et  up  call  tracking.   S
  52. 52. Retain  Clients  and  Get  Referrals  
  53. 53. Retain  Clients  and  Get  Referrals  
  54. 54. Customer  Rela2onship  Database  •  Capture  EVERY  lead  that  comes  to  you   regardless  of  whether  or  not  he  or  she  is  an   IMMEDIATE  perfect  client  •  Add  everyone  to  your  database—they   probably  know  someone  who  needs  you    •  People  love  to  refer  their  friends  and  family  •  People  respond  to  referrals  from  family  and   friends  
  55. 55. Automa2c  Marke2ng  
  56. 56. Automa2c  Marke2ng  •  Create  campaigns  for  each  offer  •  The  more  specific,  the  be0er  your  success  •  “Drip”  campaigns  work!  •  Best  clients  come  auer  doing  research  •  Use  mul2ple  modali2es   – Email  (worst)   – Phone  (ok)   – Direct  mail  (best?)  
  57. 57. Compelling  Direct  Mail  
  58. 58. Compelling  Direct  Mail  •  Oldest  and  most  effec2ve  form  of  successful   marke2ng  •  No  one  reads  email  anymore  •  Be  crea2ve  •  Be  provoca2ve  •  Ac2on  should  go  to  landing  pages/track  it  •  Test  and  test  and  test  some  more  
  59. 59. Create  Books,  DVDs,  and  other  Offers  
  60. 60. Create  Books,  DVDs,  and  other  Offers  • Same  concept  as  before  • Now  you  have  them  interested  and   engaged  • The  more  specific/niched  the  be0er  • Create  offers  that  you  KNOW  your   perfect  client  wants  
  61. 61. Create  a  Culture  of  Excellent  Customer   Service  
  62. 62. Create  a  Culture  of  Excellent  Customer   Service  •  A  2012  Pepperdine  University  study  proves   49%  of  poten2al  new  customers  would  not  try   a  business  without  a  credible  number  of   reviews  online  •  Without  at  least  10  reviews  in  Google,  the   aggregate  score  is  not  published,  and  your   business  is  losing  customers    
  63. 63. Create  a  Culture  of  Excellent  Customer   Service  • Why  posi2ve  reviews  ma0er:     –  0%  of  people  trust  the  reviews   9 they  read  online   –  8%  of  people  research  a  product/ 7 service  online  before  purchasing  it    
  64. 64. Surveys  &  Polls  
  65. 65. Surveys  &  Polls  •  Ask  your  clients:     – Why  do  they  love  you?     – Why  do  you  annoy  them?  •  You  need  to  give  them  something  that  will   en2ce  them  to  “play  with  you”  
  66. 66. Get  Involved:  Community  &  Charity  
  67. 67. Get  Involved:  Community  &  Charity  • You  “Get”  what  you  “Give”  • Be  involved—for  real  • It  costs  more  of  your  2me  than  your   money  • IT  IS  THE  DIFFERENCE  MAKER  
  68. 68. Your  Reten2on  Checklist   Make  sure  you  have  a  system  that  is  capturing  every   lead  that  comes  to  you.   Create  and  maintain  a  customer  database.   Develop  automa2c  marke2ng  campaigns  for  each  of   your  offers.   Incorporate  a  direct  mail  campaign  into  your   marke2ng.   Use  a  survey  or  poll  to  improve  customer  service.   Get  ac2ve  in  the  community...sponsor  an  event!  
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