The Time Is Now for Mobile Marketing

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The Foster-Jones Group, mobile division is ready to create your mobile media strategy today.

The Foster-Jones Group, mobile division is ready to create your mobile media strategy today.

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  • 1. The Time is now for Mobile Marketing… With over 3 BILLION people worldwide using mobile phones, it is clear that mobile marketing is quickly becoming something that businesses of all sizes need to learn. The Foster-Jones Group, Mobile Division 01/08/10 The Foster-Jones Group, Mobile Division.
  • 2. The FJG, Mobile Division The Foster-Jones Group, Mobile Division is at the forefront of understanding how best to deploy, manage and maximize all interactive services. We combine many years of experience with the latest in mobile marketing analysis, trends and innovations to deliver the best estrategy for your business and your budget. Our partnership with Dload Mobile enables our clients to add results driven, call-to-action, permission based marketing to any campaign and build a marketing data infrastructure that is customized to the needs of their organization.. General Market or Multi-Cultural – Anytime anywhere marketing is here. 01/08/10 The Foster-Jones Group, Mobile Division.
  • 3. Advertisers already utilizing Mobile Marketing. THERE IS A WEALTH OF MARKET DATA to support the value of mobile marketing and why it should be a mandatory (not experimental) part of your media mix. 01/08/10 The Foster-Jones Group, Mobile Division.
  • 4. Mobile is Growing Mobile phone penetration is upwards of 4 out of 5 people in the United States and more people now have mobile web access than have PC-based Internet access. This is especially true for older adults and lower-income individuals Text Text is Broader than just Teens Average age: 38 01/08/10 The Foster-Jones Group, Mobile Division. Young Adults (18-34) 86% Generation X and Boomers (35-44) 75% Older Boomers (45-54) 68%
  • 5.
    • 95% of cell phones in the US are text compatible
    • There are 250 million mobile subscribers in the U.S.
    • 21 studies suggest that mobile advertising can be an effective medium for raising brand metrics throughout the purchase funnel.
    Consumer Spending is Increasing with Mobile 01/08/10 The Foster-Jones Group, Mobile Division.
  • 6. Make Traditional media work harder and smarter Unique to Texting is its ability to measure the success of traditional media campaigns by providing a method for consumers to immediately respond to the brand’s messaging. By using unique keywords across your media mix you can measure the success, in real time, of radio, television, outdoor, and print ads by the number of people who text in the keyword. Text Keyword to 80672 01/08/10 The Foster-Jones Group, Mobile Division.
  • 7. FJG, Mobile Platform Capabilities
    • True- “Call to Action” marketing
    • Track – View and monitor the results of your interactive Media campaign. Know what’s working and when it’s working.
    • Act – Database integration – Mobile and online…together collecting continuous data to one cohesive database. Never again walk away from a traditional campaign without the ability to activate the potential customer database.
    01/08/10 The Foster-Jones Group, Mobile Division.
  • 8. Mobile Media Strategy Development
    • Traditional Media
    • Mobile Buzz
    • Opt-in
    • Nurture
    • Call to Action
    • Reach/Awareness
    • Start Dialog
    • Engage
    • Stimulate Relationship
    • Activate Database
    Basic 5 Step Mobile Strategy 01/08/10 The Foster-Jones Group, Mobile Division.
  • 9. Interactive Media Strategy Sample Plan Simple Mobile Loyalty Program
    • Text to Database Keyword : Mobile Marketing to 80672
        • Develop and broadcast promotion.
          • :15 second of interactive audio copy, printed on collateral materials, e-blast to social networks
          • “ For your chance to receive a free customized mobile SWOT analysis for your business . Text: Mobile Marketing to 80672 That’s M-O-B-I-L-E M-A-R-K-E-R-T-I-N-G- to the number 80672 to go mobile today ”
    01/08/10 The Foster-Jones Group, Mobile Division.
  • 10.
    • Opt-in
    • Purpose to Collect SMS(text message) responses and store them into a working and growing consumer P1 database for use by you for other direct marketing campaigns.
    • Text Response to Consumer: “Thank you for interest in Mobile Marketing, to receive exclusive information, gifts, and special invites reply with yes or no.”
        • Text Response to Keyword : yes
    • Reply : “Congratulations, you have entered into the Mobile Decade. To receive your free SWOT analysis. Click on [email_address] , schedule an appointment and during your meeting show this text to the representative for your free mobile session. Thank you and tell a friend. Std text rates apply .”
    01/08/10 The Foster-Jones Group, Mobile Division. Interactive Media Strategy Sample Plan Simple Mobile Loyalty Program
  • 11.
    • Call to Action
      • Purpose: To interact and engage with consumer to continuous build working database. Build loyalty.
        • Text to database keyword : Mobile Marketing
        • “ Learn Mobile today: …. Reply mobile for a chance to receive your mobile strategy. You can r eply with STOP at anytime to opt-out.”
    01/08/10 The Foster-Jones Group, Mobile Division. Interactive Media Strategy Sample Plan Simple Mobile Loyalty Program
  • 12.
    • Nurture-Mobile Alerts
      • Purpose: To build sub-consumer groups to better deliver right message to right consumer.
      • Text to Database Keyword to 80672 : Mobile Marketing
        • “ Mobile Groups : Mobile alerts.
        • Text to Database Keyword : Mobile Activist
    01/08/10 The Foster-Jones Group, Mobile Division. Interactive Media Strategy Sample Plan Simple Mobile Loyalty Program
  • 13. Mobile Marketing The opportunity exists, now, for business owners and brands to utilize the strengths of traditional media along with emerging technologies in order to reach consumers… 01/08/10 The Foster-Jones Group, Mobile Division.
  • 14. FJG, Mobile Division The FJG, Mobile Division is your preferred Mobile Marketing partner to accomplish these goals and provide your brand with exciting/measurable ideas for a changing industry… 01/08/10 The Foster-Jones Group, Mobile Division.
  • 15.
    • The Foster-Jones Group, Mobile Division, will assist in:
    • Defining your audience…
    • Where are they in the mobile spectrum of device and usage?
    • Determining your mobile strategy…
    • Get creative and think engagement
    • Integrate mobile response …
    • Ensure that mobile plays a key part across your media mix
    • Manage your budget…
    • Mobile marketing isn’t experience, but you still need to account for it
    FJG, Mobile Division 01/08/10 The Foster-Jones Group, Mobile Division.
  • 16. FJG, Mobile Division To: 80672 Text: Marketing Mobile Or Call: 1-877-609-9705 The Foster-Jones Group Upper Marlboro, MD 20774 www.thefosterjonesgroup.com 01/08/10 The Foster-Jones Group, Mobile Division.