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  • 1. Kathryn FosterADV420-Final Project
  • 2. The Big IdeaGoal:To increase awareness of “My Coke Rewards” campaign for Coca-Cola How? Indicate target market for media strategies Promote MyCokeRewards.comusingsocial media and internet/mobile marketing Create a working budget
  • 3. My Coke Rewards: How it Works Double labels on all plastic bottles Consumers peel the label to find My Coke Reward points and a graphic of the prize they could win with more Reference pointing to MyCokeRewards.com Attracts to website and offers incentive to research the brand and campaign
  • 4. Target Audience Considered an “American Brand”, despite being sold in more than 200 countries. This campaign will be designed to target American customers Primarily Market: ages 13-18 Secondary Market: ages 19-24 The Stalwart Group sums up the youth market: “Identifies with music and social media, oversaturated with media, agrees that advertising is the way to find out about new products, and believes multi-tasking is wonderful. Social media is key” “Defined by expressionism and optimism”
  • 5. Social Media Primary tactic for advertising and optimizing My Coke Rewards Use of Facebook and Twitter to gain the attention of the target media  Use of visual photos to attract audience stimulated by expression  Updates on new prizes and sweepstakes  Increasing followers  Engaging with the public to find out the most desired prizes by consumers, what’s working and what’s not
  • 6. Twitter
  • 7. Facebook
  • 8. Internet Marketing Increase SEO for MyCokeRewards.com with key words: coke rewards, coke products, Coca-cola, coke rewards codes, my coca-cola rewardsSlogan for Internet Marketing:“Win Big with My Coke RewardsSweepstakes & Rewards, or DonateGrab your favorite beverage & win coinswww.mycokerewards.com”Design Strategy:Bright colors to attract target audience
  • 9. Originally Designed Set of Adsfor Social Media Campaign
  • 10. More Original Ad Designs
  • 11. Budget “And Coca-Cola said it would reduce business costs $550 million to $650 million by the end of 2015 and reinvest the money in areas like marketing and building brands” More than 2.5 billion on advertising CPC for ads using Google AdWords Set daily budget to control how much to spend, adjust bids to trump competition, create more ads to be consistent in relevance
  • 12. Mobile Strategy QR codes on packaging QR codes on My Coke Reward labels to scan directly to MyCokeRewards.com for information on brand products and prizes MyCokeRewards.com mobile app. with daily updates