In trust we trust ! Blablacar by frederic mazzella

  • 1,835 views
Uploaded on

 

More in: Technology , Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,835
On Slideshare
0
From Embeds
0
Number of Embeds
5

Actions

Shares
Downloads
24
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Building Trust in a peer-to-peer network Frederic MAZZELLA Founder & CEO @BlaBlaCar_FR
  • 2. ALONE 80€ Cost of motoring RIDESHARING 20€ 20€ 20€ 20€
  • 3. People Powered Travel Travel Search Engine Trusted Community
  • 4. A European phenomenon
  • 5. A fast growing community @BlaBlaCar_FR
  • 6. A massive seat capacity @BlaBlaCar_FR
  • 7. A new transport network @BlaBlaCar_FR
  • 8. Making a difference @BlaBlaCar_FR
  • 9. WHY?
  • 10. Context + _____________
  • 11. Execution ? Easy Support Trust Previously only conveyed with Quality & Branding in the former economy
  • 12. HOW DO WE BUILD P2P TRUST?
  • 13. D.R.E.A.M.S. D.R.E.A.M.S. The Trust Framework by DECLARED RATED ENGAGED MODERATED SOCIAL Lisa M 26 y.o. ACTIVE
  • 14. D R E A M The Trust Framework by DECLARED S
  • 15. D R E A The Trust Framework by RATED M S
  • 16. D R E A The Trust Framework by ENGAGED M S
  • 17. D R E A M The Trust Framework by Logged 1h ago Response rate: 98% ACTIVE S
  • 18. D R E A M The Trust Framework by MODERATED S
  • 19. D R E A The Trust Framework by SOCIAL M S
  • 20. Passengers transported 10M 3M 2007 2008 D . . AM . 2009 2010 2011 DR . AM . 2012 2013 DREAMS
  • 21. Trust levels STRANGERS NEIGHBOURS FACEBOOK CONTACTS COLLEAGUES FRIENDS & FAMILY 2.2 3.5 3.6 3.8 4.7
  • 22. TRUST LEVELS Trust levels STRANGERS NEIGHBOURS FACEBOOK CONTACTS COLLEAGUES 2.2 3.5 3.6 3.8 4.7 FRIENDS & FAMILY D.R.E.A.M.S. PROFILE 4.2
  • 23. Going Further
  • 24. Sharing is BOOMING
  • 25. Rachel Botsman Book BeTrustman.com Peers.org
  • 26. Thanks!