In trust we trust ! Blablacar by frederic mazzella

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In trust we trust ! Blablacar by frederic mazzella

  1. 1. Building Trust in a peer-to-peer network Frederic MAZZELLA Founder & CEO @BlaBlaCar_FR
  2. 2. ALONE 80€ Cost of motoring RIDESHARING 20€ 20€ 20€ 20€
  3. 3. People Powered Travel Travel Search Engine Trusted Community
  4. 4. A European phenomenon
  5. 5. A fast growing community @BlaBlaCar_FR
  6. 6. A massive seat capacity @BlaBlaCar_FR
  7. 7. A new transport network @BlaBlaCar_FR
  8. 8. Making a difference @BlaBlaCar_FR
  9. 9. WHY?
  10. 10. Context + _____________
  11. 11. Execution ? Easy Support Trust Previously only conveyed with Quality & Branding in the former economy
  12. 12. HOW DO WE BUILD P2P TRUST?
  13. 13. D.R.E.A.M.S. D.R.E.A.M.S. The Trust Framework by DECLARED RATED ENGAGED MODERATED SOCIAL Lisa M 26 y.o. ACTIVE
  14. 14. D R E A M The Trust Framework by DECLARED S
  15. 15. D R E A The Trust Framework by RATED M S
  16. 16. D R E A The Trust Framework by ENGAGED M S
  17. 17. D R E A M The Trust Framework by Logged 1h ago Response rate: 98% ACTIVE S
  18. 18. D R E A M The Trust Framework by MODERATED S
  19. 19. D R E A The Trust Framework by SOCIAL M S
  20. 20. Passengers transported 10M 3M 2007 2008 D . . AM . 2009 2010 2011 DR . AM . 2012 2013 DREAMS
  21. 21. Trust levels STRANGERS NEIGHBOURS FACEBOOK CONTACTS COLLEAGUES FRIENDS & FAMILY 2.2 3.5 3.6 3.8 4.7
  22. 22. TRUST LEVELS Trust levels STRANGERS NEIGHBOURS FACEBOOK CONTACTS COLLEAGUES 2.2 3.5 3.6 3.8 4.7 FRIENDS & FAMILY D.R.E.A.M.S. PROFILE 4.2
  23. 23. Going Further
  24. 24. Sharing is BOOMING
  25. 25. Rachel Botsman Book BeTrustman.com Peers.org
  26. 26. Thanks!

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