ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Social Networks
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Dean DeLisle
• Founder and CEO...
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Accelerated Learning
• Less Ti...
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Social Networks
Where Do You S...
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
The Changing Landscape
• The M...
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
The Issue with Social Networks...
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Social Network Efforts
Why do ...
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Current Use of Social Networks...
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Why Online Social Networks?
• ...
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Social Networks We Already Kno...
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Social Networks We Already Kno...
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How Many Contacts Do You Have ...
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Our Networks
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
The LinkedIn Network
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
2014 LinkedIn Stats - Growing
...
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Our Networks
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
What We Want
*Network Science
...
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Regulatory Compliance Items
• ...
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Social Compliance Items
• Soci...
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5 Steps to Successful
Online C...
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1. Look Good
• Your First Conv...
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
1. Look Good
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Authenticity Defined
Authentic...
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Authenticity Defined
• Genuine...
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Look Good
Controlled and Guide...
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2. Get Found
Your Personal Bus...
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3. Training the Team to “Be”
1...
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How much time do you have?
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4. Connect
• Are you on Linked...
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5. Engage
• Adding Ideal Conne...
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Engagement Continuum
Disengage...
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Engage – Groups
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Engage
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Engage - Groups
Two Exchanges ...
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Engage - Groups
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Social Networks - Success
• Cr...
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Thank You!Thank You!
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Connect WITH us!
dean@forwardp...
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Windy City Summit: Social Networks - How to Be Compliant and Competitive - 2014 - Dean DeLisle - Forward Progress

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This presentation was used by Forward Progress Founder and CEO, Dean DeLisle, at the 2014 Windy City Summit conference.

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  • What are you afraid of when you post?
    No one will respond?
    Looking “stupid?”
  • - Let’s look at the LinkedIn Network
    - This is just a little bit above average.
    - Look at these numbers in your network!!!
  • It’s huge!
  • Windy City Summit: Social Networks - How to Be Compliant and Competitive - 2014 - Dean DeLisle - Forward Progress

    1. 1. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Networks
    2. 2. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Train and Coach over 2,000 people per month • Trained and Coached over 85,000 in Social Network Skills • Over 30 years in Business Coaching, Consulting and Training • Call Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling • Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thouands of People using Internet Based Lead • Financial Services, Real Estate, Professional Services, Legal, Accounting Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking Educational and Channel Sales…..
    3. 3. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Accelerated Learning • Less Time – Learn More • Paired Share – Timed Interaction • Raise Hand – Return to Content
    4. 4. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Networks Where Do You Stand Now? YOU ARE HERE
    5. 5. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc The Changing Landscape • The Market • The Information • The Client
    6. 6. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc The Issue with Social Networks • “I don’t have enough time” • “I don’t know what my voice should be” • “I worry about negative comments • “I don’t know what to post” • “I’m worried about what people will think”
    7. 7. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Network Efforts Why do they often not work for organizations? MINDSET!MINDSET!
    8. 8. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Current Use of Social Networks? • Blogs • Articles • Postings • Status Updates • Emails • Video/Photo • Links
    9. 9. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Why Online Social Networks? • Interactive • People Are More Responsive • Builds Trust • Builds Community • Viral Activity • Sharing
    10. 10. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Networks We Already Know • Ourselves • Your Company • Windy City Summit • City/Country Clubs • Chambers • Industry Clubs • Organizations • Charities • Religious/Health • Network Groups • LinkedIn Groups
    11. 11. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Networks We Already Know – Why? • Trusted colleagues • Like-minded people hanging out • Similar friends associations • You have more “things” in common • Similar “beliefs” • Recommended “in”
    12. 12. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc How Many Contacts Do You Have That You Cannot See? • That know YOU? • That trust YOU? • That have done business with YOU? • That would recommend YOU?
    13. 13. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Our Networks
    14. 14. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc The LinkedIn Network
    15. 15. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 2014 LinkedIn Stats - Growing • LinkedIn Has Over 250 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 160 Million unique visitors a month • 1 million new members added per week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 2 million companies have a company page OVER 1,000 to 1
    16. 16. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Our Networks
    17. 17. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc What We Want *Network Science U.S. Army
    18. 18. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Regulatory Compliance Items • Take Caution – For High regulation industries, social media can be dangerous when used irresponsibly and communication may be subject to legal discovery in the event of a lawsuit • Best Practice – Adopt a social media policy among employees and stick with it • Be cohesive with standing company by-laws and Social Compliance items • Training – Once a policy is adopted, training and coaching is a must; especially for employees in sales, marketing, and public relations
    19. 19. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Compliance Items • Social Media Guidelines – Rules of Engagement • Be transparent • Be judicious • Write about what you know • Perception is reality • It’s a conversation • Are you adding value • Be responsible • Create some excitement • Be a thought leader • Pause before you move
    20. 20. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 5 Steps to Successful Online Community Building
    21. 21. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 1. Look Good • Your First Conversation • Complete Profile • Be Clear • What will you do for others? • Why & How? • What do you want/need?
    22. 22. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 1. Look Good
    23. 23. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Authenticity Defined Authenticity Is…..
    24. 24. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Authenticity Defined • Genuineness • Undisputed Credibility • Real, honest, sincere • True to one’s values, spirit, personality, and character despite external pressures • Congruence between who you are on the inside and the outside • Behavioral Integrity – Doing what you say • Reciprocity, Mutuality
    25. 25. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Look Good Controlled and Guided Private and Personal Public Business
    26. 26. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 2. Get Found Your Personal Business Keywords
    27. 27. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 3. Training the Team to “Be” 1. Be Compliant 2. Behave Responsibly 3. Be in Community 4. Be Social 5. Be Efficient – Only 20 Minutes/Day
    28. 28. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc How much time do you have?
    29. 29. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 4. Connect • Are you on LinkedIn • Is it okay if we connect? • Remember your target!
    30. 30. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 5. Engage • Adding Ideal Connections • Hosting Your Network • Status Updates • Home Page Scan
    31. 31. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Engagement Continuum Disengaged Mis-Engaged Engaged Barely logged in Unconsciously liking things Posting and commenting Learning about Person’s profile And background Engaging with intent to transform relationship for mutual benefit Transactional Conscious, Tied to Yearning & Emotions Transformational Dr. Bob Wright – Wright Graduate University
    32. 32. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Engage – Groups
    33. 33. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Engage
    34. 34. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Engage - Groups Two Exchanges Maximum then Transfer Offline
    35. 35. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Engage - Groups
    36. 36. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Networks - Success • Create a Policy • Create Guidelines • Look Good together • Training • Not just Technical • Engage Responsibly • Watch/Listen • Coach and Support
    37. 37. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Thank You!Thank You!
    38. 38. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Connect WITH us! dean@forwardprogress.net www.ForwardProgress.NET TWITTER: @FwdProgressInc TWITTER DEAN: @DeanDeLisle FACEBOOK: Facebook.com/DeanDeLisle BUSINESS PAGE: Facebook.com/ForwardProgress LINKEDIN: LinkedIn.com/in/DeanDeLisle

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