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Using facebook to generate new business   new features for 2013 - dean de lisle - forward progress 2b
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Using facebook to generate new business new features for 2013 - dean de lisle - forward progress 2b

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Using facebook to generate new business   new features for 2013 - dean de lisle - forward progress 2b Using facebook to generate new business new features for 2013 - dean de lisle - forward progress 2b Presentation Transcript

  • (877) 59 - COACH (592-6224) Attracting Buyers and Sellers with Facebook An Exclusive Webinar for Top Producers #SocialJack
  • (877) 59 - COACH (592-6224) REALTORS® Real Estate School
  • (877) 59 - COACH (592-6224) Getting Social A Social Media Marketing Series POWERED BY FORWARD PROGRESS
  • (877) 59 - COACH (592-6224) • Founder and CEO of Forward Progress, Inc. • Train and Coach over 2,000 people a month • Trained and Coached over 75,000 in Social Network Skills • Over 30 years in Business Coaching, Consulting and Training • Call Center, Internet, eMarketing, Event Management, • Lead Generation, Web Seminars, eLearning, eSelling • Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead • Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales….. Dean DeLisle Your Social Media Coach
  • (877) 59 - COACH (592-6224) Please turn off your cell phone Close your email Remove all distractions Tune in and you will see the results quickly!
  • (877) 59 - COACH (592-6224) Questions area in task bar Type us a message so we know you got it Ask us anything throughout the class
  • (877) 59 - COACH (592-6224) YOU ARE HERE Social Networks – Where do you Stand?
  • (877) 59 - COACH (592-6224) The Issue with Social Networks Connections Postings Links Updates Website integration Controlled by People not Companies! #SocialJack
  • (877) 59 - COACH (592-6224)  Blogs  Articles  Postings  Status Updates  Emails  VideoPhoto  Links Current Use of Social Network Communication? #SocialJack
  • (877) 59 - COACH (592-6224)  Interactive  People Respond Better  Builds Trust  Builds Community  Viral Activity  Sharing Why Online Social Networks? #SocialJack
  • (877) 59 - COACH (592-6224)  You  Your Company  CAR  City/Country Clubs  Chambers  Industry Clubs  Organizations  Charities  Religious/Health  Network Groups  LinkedIn Groups Social Networks We Already Know #SocialJack
  • (877) 59 - COACH (592-6224) • Trusted Colleagues • Like-minded People hanging out • Similar Friends and Associations • You have more “Things” in common • Similar “Beliefs” • Recommended “IN” Social Networks We Already Know #SocialJack
  • (877) 59 - COACH (592-6224) Our Networks
  • (877) 59 - COACH (592-6224) • That Know YOU? • That Trust YOU? • That have done Business with YOU? • That would recommend YOU? Dean Sue Pat Mark Networking Beyond One-to-One How Many Contacts Do You Have That You Cannot See?
  • (877) 59 - COACH (592-6224) Our Networks
  • (877) 59 - COACH (592-6224) Interesting Facebook Stats • More than One Billion active users • 50% of all active users log on to Facebook in any given day • More than 35 million users update their status each day • More than 60 million status updates posted each day • More than 3 billion photos uploaded to the site each month • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week • More than 3.5 million events created each month • More than 3 million active Pages on Facebook • More than 1.5 million local businesses have active Pages on Facebook • More than 20 million people become fans of Pages each day • Pages have created more than 5.3 billion fans Growing Numbers #SocialJack
  • (877) 59 - COACH (592-6224) What We Want
  • (877) 59 - COACH (592-6224)
  • (877) 59 - COACH (592-6224) How does Facebook compare to other social sites?  Largest, most popular, “backyard barbecue” analogy  More casual, friendly, lots of sharing  Many applications  LinkedIn: added Facebook-like features, but still more businesslike  Twitter: shorter messaging (140 characters), integrates well with FB  Blog: integrates well with FB using apps such as Networked blogs  MySpace: still has not regained it’s original position or new identity  Check www.quantcast.com for latest demographics & comparisons Facebook’s Place #SocialJack
  • (877) 59 - COACH (592-6224)  Understand why people are spending time on the site  Information or to be entertained  Provide value (information) in a friendly, engaging style  Avoid an overly “sales-y” approach  Reciprocate! Build up others  Set some guidelines, especially if working as a team  Consistent tone and frequency  Type of information you will share: video, links, updates, events, etc.  Responsiveness  Conversation and interaction, above all! Finding Your Facebook (Business) Voice #SocialJack
  • (877) 59 - COACH (592-6224) #SocialJack
  • (877) 59 - COACH (592-6224) 1. Cover Image 2. Profile Picture 3. Timeline 4. About Section 5. Apps 6. Highlights 7. Composer 8. Pinned Post 9. Friend Activity THE TIMELINE LAYOUT #SocialJack
  • (877) 59 - COACH (592-6224) 5 Steps to a Successful Online Community Building using Facebook #SocialJack
  • (877) 59 - COACH (592-6224) Step 1 – Look Good Complete Profile Be Clear What will you do for others? Why & How? What do you wantneed? What value will you provide?
  • (877) 59 - COACH (592-6224) COVER IMAGE #SocialJack
  • (877) 59 - COACH (592-6224) •180 x 180 pixels – gets resized to 32 x 32 pixels •Follows you around Facebook and the Web •Should be your logo, brand, product or spokesperson •If your brand is you, use a headshot •Can be creatively combined with your Cover Image PROFILE PICTURE #SocialJack
  • (877) 59 - COACH (592-6224) COMBINING PROFILE PICTURE & COVER IMAGE #SocialJack
  • (877) 59 - COACH (592-6224) Step 1 – Look Good
  • (877) 59 - COACH (592-6224) Step 1 – Setup Correctly
  • (877) 59 - COACH (592-6224) • Take time to choose the right page type- best info collected! • Choose page name carefully—can’t change it later! • Most companies use a logo for their “photo”; if you are a solopreneur, a photo may be appropriate • Need a “square” logo to avoid choppy look • Fill in info completely, include hours of operation, web site, phone • Unique selling proposition – Value - why should someone “like” you • “Think like Google” – the importance of key words for SEO • Choose the right tabs, get rid of those you don’t use • After 25 fans, claim custom URL: visit http:facebook.com/username “Nuts and Bolts”: Tips for Success
  • (877) 59 - COACH (592-6224) Facebook Page
  • (877) 59 - COACH (592-6224) Facebook Page YOUR KEYWORDS GO HERE
  • (877) 59 - COACH (592-6224) Step 2 – Get Found
  • (877) 59 - COACH (592-6224) Step 2 – Get Found  Place in your email signature  Place and link your websites  Link Your Other Social Network Sites  Place on all signage  Partner with others  Anywhere you can!
  • (877) 59 - COACH (592-6224) Step 3 – Training the Team to “Be” 1. Be active 2. Behave - responsible 3. Be in Community 4. Be Social 5. Be Efficient - Online only 20 Minutes a Day #SocialJack
  • (877) 59 - COACH (592-6224) Your Social Results Plan #SocialJack
  • (877) 59 - COACH (592-6224) Step 4 – Connecting  Invite your friends  Invite your email contacts  Share and ask  Promote  Weekly routine  Monthly routine
  • (877) 59 - COACH (592-6224) Step 4 – Connecting Plus Every 30 Days – Invite ALL NEW PROSPECTS AND CLIENTS
  • (877) 59 - COACH (592-6224) Step 5 – Interaction #SocialJack
  • (877) 59 - COACH (592-6224) Step 5 – Interaction - Groups 2 Exchanges Maximum then Transfer them Offline!
  • (877) 59 - COACH (592-6224)
  • (877) 59 - COACH (592-6224)
  • (877) 59 - COACH (592-6224) Facebook Page - Likes
  • (877) 59 - COACH (592-6224)
  • (877) 59 - COACH (592-6224) New Facebook Course +
  • (877) 59 - COACH (592-6224) https://facebook4realtors.eventbrite.com/ USE PROMO CODE: CAR1010 $297 value for $119!
  • (877) 59 - COACH (592-6224) www.ForwardProgress.NET #SocialJack