Using Facebook to Generate New Business - New Features for 2013 - DeanDeLisle - Forward Progress

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If your business does well with consumer or referral-based business, then you’re going to enjoy this Webinar where we show all participants new marketing techniques used by our clients to increase their business on Facebook

As the largest social network with over 1,000,000,000 users, you are closer to your targeted sales prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU – all while using Facebook less than 20 minutes a day!

In this Featured Webinar: Dean DeLisle, Founder and CEO at Forward Progress, will give you the critical steps to navigate Facebook and start using it as a core “Business Development Tool”. He will also go into more depth about the new features Facebook has rolled out and how businesses can leverage these features to generate new business.

In this one-hour Webinar you will learn:
- What is Facebook and why is it important for businesses
- How to engage prospects on Facebook
- How Facebook business pages can increases your Search Results
- What the new features of Facebook are
- How to leverage new features to generate new business and interact like never before!

ALL registrants and attendees will get access to the recording and materials.

Forward Progress has trained over 70,000 people in over 40 countries on increasing referrals and targeted appointments!

“Dean has been providing superb Social Media & Online Marketing coaching to members of our Business Accelerator Program. The information he delivers is succinct, and is in a simple to follow step-by-step form that enables our members to take their business to the next level.” – Euan Ford – American Family Insurance

About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.

See you online and in class!

Published in: Education, Technology, Business
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Using Facebook to Generate New Business - New Features for 2013 - DeanDeLisle - Forward Progress

  1. 1. (877) 59 - COACH (592-6224) Using Facebook to Generate New Business - New Features for 2013
  2. 2. (877) 59 - COACH (592-6224) Please turn off your cell phone Close your email Remove all distractions Tune in and you will see the results quickly!
  3. 3. (877) 59 - COACH (592-6224) Questions area in task bar Type us a message so we know you got it Ask us anything throughout the class
  4. 4. (877) 59 - COACH (592-6224) • Founder and CEO of Forward Progress, Inc. • Train and Coach over 2,000 people a month • Trained and Coached over 75,000 in Social Network Skills • Over 30 years in Business Coaching, Consulting and Training • Call Center, Internet, eMarketing, Event Management, • Lead Generation, Web Seminars, eLearning, eSelling • Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead • Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales….. Dean DeLisle Your Social Media Coach
  5. 5. (877) 59 - COACH (592-6224) The Issue with Social Networks Connections Postings Links Updates Website integration Controlled by People not Companies!
  6. 6. (877) 59 - COACH (592-6224)  Blogs  Articles  Postings  Status Updates  Emails  VideoPhoto  Links Current Use of Social Network Communication?
  7. 7. (877) 59 - COACH (592-6224)  Interactive  People Respond Better  Builds Trust  Builds Community  Viral Activity  Sharing Why Online Social Networks?
  8. 8. (877) 59 - COACH (592-6224)  Ourselves  CityCountry Clubs  Chambers  Industry Clubs  Organizations  Charities  ReligiousHealth  Network Groups  LinkedIn Groups Social Networks We Already Know
  9. 9. (877) 59 - COACH (592-6224) • Trusted Colleagues • Like-minded People hanging out • Similar Friends and Associations • You have more “Things” in common • Similar “Beliefs” • Recommended “IN” Social Networks We Already Know
  10. 10. (877) 59 - COACH (592-6224) Interesting Facebook Stats • More than One Billion active users • 50% of all active users log on to Facebook in any given day • More than 35 million users update their status each day • More than 60 million status updates posted each day • More than 3 billion photos uploaded to the site each month • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week • More than 3.5 million events created each month • More than 3 million active Pages on Facebook • More than 1.5 million local businesses have active Pages on Facebook • More than 20 million people become fans of Pages each day • Pages have created more than 5.3 billion fans Growing Numbers
  11. 11. (877) 59 - COACH (592-6224) What We Want
  12. 12. (877) 59 - COACH (592-6224) What does your Network look like? 1. What % of your business Volume do you get from the Top 5? 2. What % of your business volume do you get from the Next Level? 3. What % of your business volume do you get from the outer layer?
  13. 13. (877) 59 - COACH (592-6224)
  14. 14. (877) 59 - COACH (592-6224) How does Facebook compare to other social sites?  Largest, most popular, “backyard barbecue” analogy  More casual, friendly, lots of sharing  Many applications  LinkedIn: added Facebook-like features, but still more businesslike  Twitter: shorter messaging (140 characters), integrates well with FB  Blog: integrates well with FB using apps such as Networked blogs  MySpace: still has not regained it’s original position or new identity  Check www.quantcast.com for latest demographics & comparisons Facebook’s Place
  15. 15. (877) 59 - COACH (592-6224)  Understand why people are spending time on the site  Information or to be entertained  Provide value (information) in a friendly, engaging style  Avoid an overly “sales-y” approach  Reciprocate! Build up others  Set some guidelines, especially if working as a team  Consistent tone and frequency  Type of information you will share: video, links, updates, events, etc.  Responsiveness  Conversation and interaction, above all! Finding Your Facebook (Business) Voice
  16. 16. (877) 59 - COACH (592-6224) MarketingSolutionsForSmallBusiness.com | steve@marketingsolutionsforsmallbusiness.com | (800) 806 1232
  17. 17. (877) 59 - COACH (592-6224) What's New with Timelines? Friend Feed Pin Posts Milestones Starred Stories Private Message Admin Panel Activity Log Cover Image Profile Picture About Section App Display Highlight Feed Timeline Navigation Activity Feed
  18. 18. (877) 59 - COACH (592-6224) 1. Cover Image 2. Profile Picture 3. Timeline 4. About Section 5. Apps 6. Highlights 7. Composer 8. Pinned Post 9. Friend Activity THE NEW TIMELINE’S LAYOUT
  19. 19. (877) 59 - COACH (592-6224) 5 Steps to a Successful Online Community Building using Facebook
  20. 20. (877) 59 - COACH (592-6224) Step 1 – Look Good Complete Profile Be Clear What will you do for others? Why & How? What do you wantneed? What value will you provide?
  21. 21. (877) 59 - COACH (592-6224) COVER IMAGE
  22. 22. (877) 59 - COACH (592-6224) GREAT COVER IMAGE EXAMPLES
  23. 23. (877) 59 - COACH (592-6224) •180 x 180 pixels – gets resized to 32 x 32 pixels •Follows you around Facebook and the Web •Should be your logo, brand, product or spokesperson •If your brand is you, use a headshot •Can be creatively combined with your Cover Image PROFILE PICTURE
  24. 24. (877) 59 - COACH (592-6224) COMBINING PROFILE PICTURE & COVER IMAGE
  25. 25. (877) 59 - COACH (592-6224) Step 1 – Look Good
  26. 26. (877) 59 - COACH (592-6224) Step 2 – Setup Correctly
  27. 27. (877) 59 - COACH (592-6224) • Take time to choose the right page type- best info collected! • Choose page name carefully—can’t change it later! • Most companies use a logo for their “photo”; if you are a solopreneur, a photo may be appropriate • Need a “square” logo to avoid choppy look • Fill in info completely, include hours of operation, web site, phone • Unique selling proposition – Value - why should someone “like” you • “Think like Google” – the importance of key words for SEO • Choose the right tabs, get rid of those you don’t use • After 25 fans, claim custom URL: visit http:facebook.com/username “Nuts and Bolts”: Tips for Success
  28. 28. (877) 59 - COACH (592-6224) Facebook Page
  29. 29. (877) 59 - COACH (592-6224) Facebook Page
  30. 30. (877) 59 - COACH (592-6224) Step 2 – Get Found Your Personal Business Keywords
  31. 31. (877) 59 - COACH (592-6224) Step 3 – Training the Team to “Be” 1.Be active 2.Behave - responsible 3.Be in Community 4.Be Social 5.Be Efficient - Online only 20 Minutes a Day
  32. 32. (877) 59 - COACH (592-6224) Your Social Results Plan
  33. 33. (877) 59 - COACH (592-6224) Step 4 – Connecting • Invite your friends • Invite your emails • Weekly habit
  34. 34. (877) 59 - COACH (592-6224) Step 5 – Interaction
  35. 35. (877) 59 - COACH (592-6224) Step 5 – Interaction - Groups 2 Exchanges Maximum then Transfer them Offline!
  36. 36. (877) 59 - COACH (592-6224)
  37. 37. (877) 59 - COACH (592-6224) Facebook Page - Likes
  38. 38. (877) 59 - COACH (592-6224)
  39. 39. (877) 59 - COACH (592-6224) New Facebook Course
  40. 40. (877) 59 - COACH (592-6224) New Facebook Course http://FacebookCourse2013.eventbrite.com/
  41. 41. (877) 59 - COACH (592-6224) www.ForwardProgress.NET

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