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Using Email Marketing to Expand Your Business - Forward Progress - Dean DeLisle
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Using Email Marketing to Expand Your Business - Forward Progress - Dean DeLisle


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Email marketing is the standard by which all other online marketing is measured. But email marketing has changed. It's no longer good enough to blast your list with newsletters, your sending tactics …

Email marketing is the standard by which all other online marketing is measured. But email marketing has changed. It's no longer good enough to blast your list with newsletters, your sending tactics and strategies have to evolve.

This webinar is designed for everyone who is not familiar with email marketing. If you are asking yourself, "How can email marketing help me or my business?", this is the webinar for you.

This session will show you how to:

- Get more eyes on your brand
- Generate more leads
- Increase Web Traffic
- Increase event attendees
- Build your Client Community
- Convert online traffic to new sales

All through the power of email Marketing!

ALL registrants and attendees will get access to the recording and materials.

This session will be trained by Dean DeLisle, Founder and CEO of Forward Progress. Mr. DeLisle is a social media strategist, coach, trainer, speaker and writer. Dean and the Forward Progress Team have trained and coached over 70,000 people in over 40 countries. Dean has helped over 4,000 clients connect with over 25 million leads and close over a billion dollars in sales by helping them make the connections that count.

“Dean DeLisle is one of the foremost experts on using Social Networks for effective business marketing. Others offer introduction classes which provided me no value. Dean’s program got me up and running with immediate results to my bottom line.” — Darlene Ziebell, Executive Coach, Ziebell Enterprises, Inc.

We look forward to seeing you online in class!

Published in: Business, Technology

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  • I want to welcome everybody to session 1. Everybody has found the questions area of the GoToWebinar task bar.In our training, what we want to do is make sure you are learning, retaining and doing what we say to help you generate business.Session 1 is the fundamentals. All of you should have a basic account to get started, even if it’s a shell.Everything we’re going to show you is for the free version—that’s the good news. Paid subscribers will see some additional options.
  • Transcript

    • 1. 592-6224 Using Email Marketing to Expand Your Business
    • 2. 592-6224  Please turn off your cell phone  Close your email  Remove all distractions  Tune in and you will see the results quickly!
    • 3. 592-6224  Questions area in task bar  Type us a message so we know you got it  Ask us anything throughout the class
    • 4. 592-6224 • Founder and CEO of Forward Progress, Inc. • Train and Coach over 2,000 people a month • Trained and Coached over 70,000 in Social Network Skills • Over 30 years in Business Coaching, Consulting and Training • Call Center, Internet, eMarketing, Event Management, • Lead Generation, Web Seminars, eLearning, eSelling • Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead • Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales….. Dean DeLisle Using LinkedIn for New Business Development
    • 5. 592-6224 What we’ll cover… • Email Marketing Benefits • Steps to a Successful Campaign • Best Practices • Email Marketing Software • Integrated Campaigns • Making it a Planned Success
    • 6. 592-6224 Email Marketing Benefits • Email is Inexpensive • Email Creates Quick Response Cycles • Email Marketing Campaign Results are Measurable • Email Has Wide Reach – Mobile & Social Expansion
    • 7. 592-6224 Email Marketing Benefits • Email Drives Web Site Traffic and Registration • Email Strengthens Brand Awareness and Builds Customer Relationships • Email Can Be Highly Customized • Email Saves Time and Money • Email is Easy to Implement and Requires Limited Resources
    • 8. 592-6224 Uses for Email Marketing • Sending newsletters and building online communities and subscribers • Sending event notices and invitations • Sending announcements and support • Sending specials and offers
    • 9. 592-6224 Steps to a Successful Campaign • Consider your target • Who are you talking to • Gather & organize your list of Subscribers • Current Customers • Prospects • Opt-in Subscribers • Develop good content • Format a good clear “value based” message • HTML vs. Text • Subject is key
    • 10. 592-6224 • Getting your message out • Test your message (socialmobile) • Schedule Delivery • Be smart • Evaluate and revise your campaign • Measure • Sent, Opens, Clicks and End Results Steps to a Successful Campaign
    • 11. 592-6224 Best Practices • Spam • Follow Can Spam Laws • Use a recognizable domain name • Avoid using • CAPITAL letters • Bombastic wording • Gratuitous punctuation • Graphic overload
    • 12. 592-6224 • Include • Clearly stated wording and action verbs • Clear instructions to take action • Clearly stated Opt-out • Forwarding options • Subscribe options • Consider global rules • Links and display options • Share buttons Best Practices
    • 13. 592-6224 • Viruses • Software should handle this • Data and Privacy • Individual Tracking • CRM Integration • Automated Processes • Build list internally or campaign driven • Keep accurate records of acquisition • Have your name clearly identified • Personalize messages Best Practices
    • 14. 592-6224 • Don‟t • Use Caps or blatant marketing symbols • Send irrelevant offers • Overload recipients with messages • Cram too many messages in single email • Neglect to test messages • Rely on email program spell checker! • Sell or rent your list to others • Expect every campaign to produce results Best Practices
    • 15. 592-6224 • Legalities • CAN-SPAM (United States) • Opt-out • Must have return email address • Internet based response mechanism • It bans false or misleading info • The „From”, “To” and sender must be accurate • It prohibits deceptive subject lines • Clear notice of solicitation Best Practices
    • 16. 592-6224 • Legalities • EC (European Commission) Directive on Privacy and Electronic Communication • Opt in prior consent • Existing customer relationship • Similar product or services • Prohibited to conceal identity • Must use valid email addresses Best Practices
    • 17. 592-6224 Email Software • Constant Contact, IContact & CRM Solutions • How to choose – some considerations • Will it scale with your needs? • Can it integrate with my other software? • Can I evaluate it? • Templates and Add-ons • How quickly can it be up and running? • How easy is it to use? • Is it compliant – legally? • Is it Socially Compatible? • Auto-responders? • List & Bounce Management?
    • 18. 592-6224 Autoresponders Email Software
    • 19. 592-6224 Going Social with Your Blog
    • 20. 592-6224 Integrated Campaigns - Event
    • 21. 592-6224 Integrated Campaigns - Launch
    • 22. 592-6224 Scoring - Measure
    • 23. 592-6224 Campaign Steps • Pick your Target Audience • Organize your Data • Develop relevant – good Content • Integrate • Be Compliant • Schedule wisely • Measure • Evaluate and keep working it!
    • 24. 592-6224 Email Marketing Packages  Go to  30% Discount for all users  Code “30JUNE”  Email marketing  Survey tools  So much more!
    • 25. 592-6224 ACT NOW!  Act now and receive a free 30 minute coaching session with our Email marketing pros!  Ask about how you can upgrade and get an email marketing template that has proven to be successful
    • 26. 592-6224 Email Marketing Packages  Go to  30% Discount for all users  Code 30JUNE  Email marketing  Survey tools  So much more!
    • 27. 592-6224 Contact Us Connect WITH Us! TWITTER: FACEBOOK: FAN PAGE: LINKEDIN: Call (877) 592-6224 www.ForwardProgress.NET