Top Five Techniques to Promote your Business using Facebook - Next Generation

FORWARD PROGRESS
Growing your business beyond the VISION
Top Five Techniques to Promote your Business using Facebook
Next Generation
Class Starts in Less Than 30 MIN

FORWARD PROGRESS
Next Generation
Class Starts in Less Than 15 MIN

FORWARD PROGRESS
Next Generation

Using LinkedIn for New Business Development
Dean DeLisle
Founder and CEO of Forward Progress, Inc.
COO of OFI Holdings, Inc.
Train and Coach over 2,000 people a month
Trained and Coached over 35,000 in Social Network Skills
Over 28 years in Business Coaching, Consulting and Training
Call Center, Internet, eMarketing, Event Management,
Lead Generation, Web Seminars, eLearning, eSelling
Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead
Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..

Today’s Game Plan
Cool Ideas
Building your fan base
Advanced engagement techniques
Pay per click ads
Measuring progress

Growing Numbers
Interesting Facebook Stats
Over 500 million active users
50% of all active users log on to Facebook in any given day
More than 35 million users update their status each day
More than 60 million status updates posted each day
More than 3 billion photos uploaded to the site each month
More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each day
More than 3.5 million events created each month
More than 3 million active Pages on Facebook
More than 1.5 million local businesses have active Pages on Facebook
More than 20 million people become fans of Pages each day
Pages have created more than 5.3 billion fans

Growing Numbers
Interesting Facebook Stats
Average user has 130 friends on the site
Average user sends 8 friend requests per month
Average user spends an average 15 hours and 33 minutes on Facebook per month
Average user visits the site 40 times per month
Average user spends an 23 minutes (23:20 to be precise) on each visit
Average user is connected to 80 community pages, groups and events
Average user creates 90 pieces of content each month
200 million people access Facebook via a mobile device each day
More than 30 billion pieces of content are shared each day
Users that access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users
Facebook generates a staggering 770 billion page views per month

Growing Numbers

Business Features
Integration

Tactical Business Strategy
Lets get social…….

Social Networks You Already Know
You
Your Business
CityCountry Clubs
Chambers
Industry Clubs
Organizations
Charities
ReligiousHealth
Network Groups

Why Do “Traditional”Social Networks Work?
Trusted Colleagues
Like-minded People hanging out
Similar Friends and Associations
You have more “Things” in common
Similar “Beliefs”
Recommended “IN”

Dean
Sue
Pat
Mark
How Many Contacts and eMailsDoes Your Company Have?
That Know YOU?
That Trust YOU?
That have done “Business” with YOU?
That would recommend YOU?
On Average
1 = 17,000

What is a Facebook Page?
A Facebook Page is a public profile that enables you to share your business, services and products with Facebook users.

What is a Facebook PageVS. a Group
Pages also allow people to maintain a personal-professional distinction on Facebook. If you're a group admin, your name will appear on that group, while Pages will never display their admins' names.
When you take actions on your group, such as posting on your group's wall, these actions will appear to come from you as an individual. However, if you post or take other actions on a Page you own, it will appear to come from the Page.

What is a Facebook Page?
When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.

How to Prepare
Commit to make it useful and engaging
What will turn your Facebook fans into paying customers, and vice versa?
If you are a local business, detailed info like address and store hours will help.
If you're a doing events, adding videos is key.
If you're a brand or product, photos of your offering and hyperlinks to independent reviews will make an impact – OR ADD VALUE!
Gather what you've got handy—and you can always add more later.

How to Prepare
Gather Photos
You'll be able to upload an unlimited number of photos. The most important is the profile picture that Facebook users will see (as a thumbnail) in News Feed when their friends interact with you.
A logo, storefront, or group photo may work well. Make sure the image is still clear when reduced to thumbnail size.

How to Prepare
Relevant Content Inventory
Checklist of what you can use:
Videos
Photos
Audio
Articles
White Papers
Power Point Slides
Brochures
Blog Posts
eBooks
Relevant Links <2 ways>

New: Place & Page Merge
Exclusive content
Reward your loyal fans
Relevant commenting
Addressing less than positive comments
Events

Mobile Apps for Location-Based
Exclusive content
Reward your loyal fans
Relevant commenting
Addressing less than positive comments
Events

Suggest to Friends

Business Applications
Networked Blogs
Slideshare

Useful Applications
Networked Blogs
Slideshare
Social Oomph
iFrames, FBML
Constant Contact, MailChamp, Email Integration
Eventbrite

Reward Fans with Benefits

Comment/Engage

Be Active

Pay Per Click Vs. Pay Per Impression (CPM)
Scalable for any budget
Ability to target geographically, demographically, key words
Don’t pay to advertise to your fans
Target friends of fans, built in recommendation
Test & measure different versions

Where Do Ads Appear?

Create an Ad

Advertising Reports

Insights: Measure

Plan Your Work,Work Your Plan

Have a plan – to “Launch”

Have a plan – to “Work It”!

Upcoming Coaching Programs
Facebook - Business Building and Lead Generation
LinkedIn - Sales Techniques – 4 Weeks of Coaching
WordPress – How to use a Blog to Build Business
Online, Convenient and Replays are available!
We have custom coaching and training programs*

Upcoming Class
Facebook Business Page Setup and Promotion Techniques - 2 Class Series - ALL NEW!
Thursday, July 21, 2011 at 2:00 PM (Central Time)
$99 - 2 – Sessions - Review – Recorded & Live
All Videos and Materials Included
www.facebooksummer.eventbrite.com

Contact Us
Connect WITH Us!
dean@forwardprogress.net
TWITTER: www.twitter.com/deandelisle
FACEBOOK: www.Facebook.com/deandelisle/
FAN PAGE: www.Facebook.com/ForwardProgress
LINKEDIN: www.linkedin.com/in/deandelisle
Call (877) 592-6224
www.ForwardProgress.NET

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Top Five Techniques to Promote your Business using Facebook - Next Generation

by Forward Progress on Jun 28, 2011

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Top Five Techniques to Promote your Business using Facebook - Next Generation — Presentation Transcript