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Top Five Techniques to Promote Using Facebook Business Pages - Featuring New Timeline 2012
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Top Five Techniques to Promote Using Facebook Business Pages - Featuring New Timeline 2012

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In the following slides Dean DeLisle will show you different way to promote your business using Facebook.

In the following slides Dean DeLisle will show you different way to promote your business using Facebook.

Published in: Technology, Business
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  • 1. (877) 59 - COACH (592-6224) Top Five Techniques toPromote using FacebookBusiness Pages
  • 2. (877) 59 - COACH (592-6224) Social Media How to be Compliant and Competitive Dean DeLisle• Founder and CEO of Forward Progress, Inc.• Train and Coach over 2,000 people a month• Trained and Coached over 50,000 in Social Network Skills• Over 30 years in Business Coaching, Consulting and Training• Call Center, Internet, eMarketing, Event Management,• Lead Generation, Web Seminars, eLearning, eSelling• Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead• Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..
  • 3. (877) 59 - COACH (592-6224)The Issue with Social Networks Connections Postings Links Updates Website integration Controlled by People not Companies!
  • 4. (877) 59 - COACH (592-6224) Current Use of Social Network Communication?• Blogs• Articles• Postings• Status Updates• Emails• VideoPhoto• Links
  • 5. (877) 59 - COACH (592-6224) Why Online Social Networks?• Interactive• People Respond Better• Builds Trust• Builds Community• Viral Activity• Sharing
  • 6. (877) 59 - COACH (592-6224) Social Networks We Already Know• Ourselves• CityCountry Clubs• Chambers• Industry Clubs• Organizations• Charities• ReligiousHealth• Network Groups• LinkedIn Groups
  • 7. (877) 59 - COACH (592-6224) Social Networks We Already Know• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”
  • 8. (877) 59 - COACH (592-6224) Growing NumbersInteresting Facebook Stats• More than 900 million active users• 50% of all active users log on to Facebook in any given day• More than 35 million users update their status each day• More than 60 million status updates posted each day• More than 3 billion photos uploaded to the site each month• More than 5 billion pieces of content (web links, news stories,blog posts, notes, photo albums, etc.) shared each week• More than 3.5 million events created each month• More than 3 million active Pages on Facebook• More than 1.5 million local businesses have active Pages onFacebook• More than 20 million people become fans of Pages each day• Pages have created more than 5.3 billion fans
  • 9. (877) 59 - COACH (592-6224)What we want
  • 10. Network Science
  • 11. (877) 59 - COACH (592-6224)What does your Network look like? 1. What % of your business Volume do you get from the Top 5? 2. What % of your business volume do you get from the Next Level? 3. What % of your business volume do you get from the outer layer?
  • 12. (877) 59 - COACH (592-6224)
  • 13. (877) 59 - COACH (592-6224) Facebook’s PlaceHow does Facebook compare to other social sites?• Largest, most popular, “backyard barbecue” analogy• More casual, friendly, lots of sharing• Many applications• LinkedIn: added Facebook-like features but still more businesslike• Twitter: shorter messaging (140 characters), integrates well with FB• Blog: integrates well with FB using apps such as Networked blogs• MySpace: still has not regained it’s original position or new identity• Check www.quantcast.com for latest demographics & comparisons
  • 14. (877) 59 - COACH (592-6224) Finding Your Facebook (Business) Voice• Understand why people are spending time on the site• Information or to be entertained• Provide value (information) in a friendly, engaging style• Avoid an overly “sales-y” approach• Reciprocate! Build up others• Set some guidelines, especially if working as a team• Consistent tone and frequency• Type of information you will share: video, links, updates, events, etc.• Responsiveness• Conversation and interaction, above all!
  • 15. (877) 59 - COACH (592-6224)MarketingSolutionsForSmallBusiness.com | steve@marketingsolutionsforsmallbusiness.com | (800) 806 1232
  • 16. (877) 59 - COACH (592-6224) THE NEW TIMELINES LAYOUTIntroduced to Pages on Feb. 29thGrace period until March 31stAll pages switched to the new Timeline layout onMarch 31st.Many new changes such as no default landing page, biggercustom page width, large cover image plus many more
  • 17. (877) 59 - COACH (592-6224) Whats New with Timelines?Cover Image Friend FeedProfile Picture Pin PostsAbout Section MilestonesApp Display Starred StoriesHighlight Feed Private MessageTimeline Navigation Admin PanelActivity Feed Activity Log
  • 18. (877) 59 - COACH (592-6224) THE NEW TIMELINES LAYOUT1. Cover Image2. Profile Picture3. Timeline4. About Section5. Apps6. Highlights7. Composer8. Pinned Post9. Friend Activity
  • 19. (877) 59 - COACH (592-6224) 5 Steps to a Successful Online CommunityBuilding using Facebook
  • 20. (877) 59 - COACH (592-6224) Step 1 – Look Good Complete Profile Be Clear  What will you do for others?  Why & How?  What do you wantneed?  What value will you provide?
  • 21. (877) 59 - COACH (592-6224)COVER IMAGE
  • 22. (877) 59 - COACH (592-6224) COVER IMAGE RESTRICTIONS851 x 315 pixels (min. 399 pixels wide)Make it stand out; represent your brand wellNO – Price or purchase infoNO – Contact info such as website, ph. no., addressNO – Like or Share referencesNO – Calls to Action i.e Click Like, Sign up Now
  • 23. (877) 59 - COACH (592-6224)GREAT COVER IMAGE EXAMPLES
  • 24. (877) 59 - COACH (592-6224) PROFILE PICTURE180 x 180 pixels – gets resized to 32 x 32 pixelsFollows you around Facebook and the WebShould be your logo, brand, product or spokespersonIf your brand is you, use a headshotCan be creatively combined with your Cover Image
  • 25. (877) 59 - COACH (592-6224)COMBINING PROFILE PICTURE & COVER IMAGE
  • 26. (877) 59 - COACH (592-6224)Step 1 – Look Good
  • 27. (877) 59 - COACH (592-6224)Step 2 – Setup Correctly
  • 28. (877) 59 - COACH (592-6224) “Nuts and Bolts”: Tips for Success• Take time to choose the right page type- best info collected!• Choose page name carefully— don’t want to keep rebranding!• Most companies use a logo for their “photo”; if you are a solopreneur, a photo may be appropriate• Need a “square” logo to avoid choppy look• Fill in info completely, include hours of operation, web site, phone• Unique selling proposition – Value - why should someone “like” you• “Think like Google” – the importance of key words for SEO• Choose the right tabs, get rid of those you don’t use• After 25 fans, claim custom URL: visit http:facebook.com/username
  • 29. (877) 59 - COACH (592-6224)Facebook Page
  • 30. (877) 59 - COACH (592-6224)Facebook Page
  • 31. (877) 59 - COACH (592-6224) Step 2 – Get Found Your Personal Business Keywords
  • 32. (877) 59 - COACH (592-6224)Step 3 – Training the Team to “Be”1. Be Active2. Behave - Responsible3. Be in Community4. Be Social5. Be Efficient - Online only 20 Minutes a Day
  • 33. (877) 59 - COACH (592-6224)Your Social Results Plan
  • 34. (877) 59 - COACH (592-6224) Step 4 – Connecting• Invite your friends• Invites your emails• Weekly habit
  • 35. (877) 59 - COACH (592-6224)Step 5 – Interaction
  • 36. (877) 59 - COACH (592-6224)Step 5 – Interaction - Groups 2 Exchanges Maximum then Transfer them Offline!
  • 37. (877) 59 - COACH (592-6224)
  • 38. (877) 59 - COACH (592-6224)Facebook Page - Likes
  • 39. (877) 59 - COACH (592-6224)
  • 40. (877) 59 - COACH (592-6224)Facebook Ultimate Business Page Package If you are tired of doing this yourself - its time to get some help and get in the game!
  • 41. (877) 59 - COACH (592-6224)Facebook Ultimate Business Page Package 1. Forward Progress Team will Interview You 2. Setup Your Page to 100% 3. Keyword Optimized for Search 4. Custom Settings Completed 5. Contacts Loaded with Invites 6. Attend a Next Steps Online Class - with Recording 7. One-on-one 30 min Private Coaching Session *LIMIT ONE PER COMPANY
  • 42. (877) 59 - COACH (592-6224) Facebook UltimateBusiness Page Setup & Launch • Facebook Business Page Creation and Launch $ 399 • Next Steps Instructor Led Online Class $ 99 • One-on-one Personal 30 Min Coaching Session $ 99 TOTAL VALUE $ 597 DISCOUNT - 318 TODAY’s PRICE ONLY = $ 279* *One per company – next 10 people
  • 43. (877) 59 - COACH (592-6224) Facebook UltimateBusiness Page Setup & Launch • Facebook Business Page Creation and Launch $ 399 • Next Steps Instructor Led Online Class $ 99 • One-on-one Personal 30 Min Coaching Session $ 99 TOTAL VALUE $ 597 DISCOUNT - 318 www.UltimateFacebook.eventbrite.com/ TODAY’s PRICE ONLY = $ 279* *One per company – next 10 people *** Call of you need multiple Facebook Page’s
  • 44. (877) 59 - COACH (592-6224)www.ForwardProgress.NET

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